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Tag: ELF

  • Katy Perry Featured in H & M Holiday Commercial, Singer Grew Up Wearing Their Clothes

    Katy Perry is featured in the new H & M holiday commercial campaign, and she’s as exciting to watch as Santa and his elves. Katy Perry dances–with elves, actually–and evokes so much excitement and cheer that you’ll think you’re visiting the North Pole.

    Taking on a fairy-like persona, Katy Perry makes merry with toy soldiers and gingerbread men, too.

    Advertising for H & M seemed natural for Katy Perry. She’s long been a fan of their affordable styles.

    “I swear, I’m not pitching anything to you here, but when I was a teenager, we didn’t have a lot of money, and H&M really changed the game for me,” shesaid during a recent interview with Yahoo Style. “I would go to thrift stores and I would go to H&M, and I would put outfits together for myself, and feel like I looked like a hundred dollars when really, I’d spent maybe $30. And I can still do that now with their clothes!”

    One of the singer’s favorite pieces from the H & M winter line is an “Elfie” sweater.

    “It’s great! I loved that sweatshirt,” she said. “There are some really cute things in this campaign. Things I would have already worn in real life. And when I first heard ‘Elfie Selfie,’ I couldn’t stop laughing.”

    Katy Perry even has some advice on gift giving for her fans.

    “But like I said before, the girls I meet when I’m touring are smart. So the easy thing is, if you get a gift that isn’t quite your style, make sure you say ‘thank you’ anyway, because the person giving you a gift is always, always, more important than a present,” she said. “But you can set the gift aside, hopefully it still has tags attached, return it to the store when you get a chance, and pick out something you like more–maybe the Elfie sweatshirt!”

    What do you think of Katy Perry in the new H & M holiday ad? Do you think you will ever get that song out of your head?

    Is anyone else reminded a bit of Zooey Deschanel’s role in Elf when watching Katy Perry in this new ad?

  • Elf On The Shelf Birthday Tradition

    Elf On The Shelf Birthday Tradition

    For all of you that participate in the “Elf on the Shelf” tradition…how many times have you forgotten to move that pesky elf before your kids woke up in the morning? For me, it’s a daily challenge to remember to help my elf get into mischief.

    Creator and author of the popular “Elf on the Shelf”, Carol V. Aebersold, gives parents a tip on how they can remember to help their elves get back to the North Pole and back before it is time for their kids to discover him again. It’s simple really, just use post it notes.

    “I tell parents to put a blank sticky note on the bathroom mirror every night so that they can remember to check whether their elf has flown back to the North Pole,” says Aebersold.

    Aebersold released a new book back in October called, “The Birthday Tradition”, which is where Santa will allow the child’s elf come back for one special day each year: their birthday.

    “What other more special family tradition is there than your own special holiday, your birthday,” says Aebersold. “We heard so many requests from kids saying ‘Can my elf come back?’ that we decided to talk to Santa, and he said, ‘This is how we celebrate birthdays at the North Pole, and kids might want to do it, too.” Aebersold says she has gotten a great response from the new book, with thousands of kids writing letters to Santa to have him send their elf back for their birthdays.

    “Elf on the Shelf” was more than just a creative idea Aebersold thought up. It was a tradition that her family started years ago, and once she had kids of her own, she decided to write a book to share their tradition.

    “It was a tradition we had in my family; you adopt your elf for a lifetime. So when I got married, he came with me and my children grew up with my elf. When they grew up they told me what a wonderful family tradition that was and said ‘Mom, we should write a book and share it with the world,’” she said.

    Image via Twitter

  • Elf Bike: Cross Between Car & Bicycle

    Mark Stewart turns quite a few heads as he makes his way down the road on his neon green ELF bike, which very closely resembesFred Flinstone’s footmobile.

    “It reminds me of when I saw a Smart car the first time,” said Joanne Bury as she came out of her home to get a look at the vehicle. “This is incredible. What is it?”

    Stewart, a 65-year-old family therapist and school psychologist took the summer off from work to drive his new ELF bike over 1,200 miles on roads and trails using the East Coast Greenway, which is a bike and pedestrian trail that runs from Canada to Key West. The attention Stewart receives from his ELF bike doesn’t seem to bother him at all. “I don’t mind though. I mean I like that people want to talk about it,” he said. “A lot of cops have gone by me no one’s said boo. They’ll look, they’re interested but they don’t question its right to be on the road,” Stewart said.

    Stewart purchased the, 130-pound, ELF from Durham-based Organic Transit, which sells them for $5,000. Stewart said that he wanted to avoid the delivery charge of almost $1,000, so he made the trip down to pick up the bike and learn how to correctly operate it before traveling back home. “I spent three days in the shop hanging with the guys there and learning the vehicle,” Stewart said. “This is just an unsupported solo trip up here in a vehicle that nobody else really knows.”

    The ELF is can carry up to 350 pounds and it can reach a speeds of 20 miles-per-hour on the electric power alone. With a 750-watt motor, the bike can be charged using an electrical outlet in one hour, or in around seven hours using the solar panels built into its roof. It can go for 1,800 miles using the equivalent of one gallon of gasoline. It does not require the insurance, repair and car maintenance costs that go along with a normal vehicle. Besides occasionally replacing a tire, the ELF runs completely off the cost to charge its battery.

    Rob Cotter, Organic Transit CEO, combined the technology from boats, bicycles, and aircrafts and incorporated them into a “green” option for drivers.

    “About 30 years ago I was working in the performance car industry working on Porsches and BMWs,” Cotter said. “At the time the world record for a streamline bicycle was 55 mph by ground and I realize that those efficiencies are capable with one horsepower. I realized from a social, ethical and environmental standpoint that we’re doing something drastically wrong. A combination of environmental catastrophes, high fuel costs, climate change and a migration of people moving to the cities all combined for a trend of people looking for an automotive alternative. But not everyone can fit a bicycle into their daily life,” Cotter said.

    “Issues like weather, steep hills, lack of carrying capacity, falling over and safety concerns steer many away from bicycles. The ELF was designed to address those concerns, contribute to the rider’s health, cost savings and lessen their environmental impact,” he said.

    The demand for this new ride has grown significantly. “Right now we make them at a rate of one per day hand built in the U.S. but we’re about to open up another facility on the West Coast to increase our efficiency sometime this year to get up to four per day,” Cotter said. The company is currently working on their 75th bike and have more than 200 already sold or reserved with a deposit.