WebProNews

Tag: @earlybird

  • Berlin-based EarlyBird Raises $100 Million

    Berlin-based EarlyBird Raises $100 Million

    Berlin investment firm EarlyBird recently raised $100 million in its fourth round. EarlyBird was founded in 1997, and has since invested in more than 70 companies, and is presently focusing on European startups, especially those in Germany. Incidentally, LinkedIn co-founder Konstantin Geurike is also an EarlyBird partner.

    Geurike, who is German, though educated at Stanford and based in Palo Alto, sees a talent pool in Europe that is a bit scarce in Silicon Valley. He told VentureBeat, “I think given the amount of money available, the shortage in Silicon Valley is in technical talent. I have no doubt that some European startups with strong talent and the right startup know-how will be able to out-execute Silicon Valley companies.”

    Geurike adds that he plans to focus on helping EarlyBird-funded startups expand to the U.S. market – “My goal is to help portfolio companies to become a success on a global scale – I will probably end up working most closely with one or two founders who decide their best opportunities for global impact come from leading their business from Silicon Valley, while keeping most of the staff in Germany, where it is easier to attract and retain technical talent.” When comparing the European startup climate to that of the U.S., Geurike states, “European founders tend to think more about revenue early on. That can be an asset, but also somewhat limiting. However, given the greater impact you can have these days with modest or no funding, I think European entrepreneurs can break free of these constraints, and smart money will find them.”

    In related news, LinkedIn doubled its revenue in 2011 with $522 million, though likewise became less profitable – This is due to the company nearly tripling its costs in regards to sales and marketing. The social network hired 531 sales and marketing people in 2011, a roughly 270% increase. Though, the expansion effort is working – the platform presently has about 161 million users.

  • Twitter @earlybird Account Teaches Us a Lesson in Tweet Proofreading

    A couple weeks ago, Twitter unveiled its @earlybird account, which is designed to provide followers with exclusive deals from the company’s advertising partners and other businesses. Last week, the account got into full swing, as it tweeted its first deal from Disney.

    The second deal was made available today for a new 32-inch Vizio HDTV at Target for $349.99. However, some may have been disappointed or mildly irritated when they found out the code they were given didn’t work.

    Leena Rao at TechCrunch points out that on just the second deal offered on this highly publicized account from Twitter, there was already a typo (which was at least corrected within 3 hours).

    Twitter Earlybird account has unfortunate typo

    These things happen. I’ve certainly had my share of typos (not to mention people pointing them out), but with such a new product, that advertisers are probably pumped up about, it’s a little embarrassing to have it happen so soon.

    If nothing else, consider it a lesson that proofreading tweets is particularly important if you are using Twitter to push sales – especially if you are providing discount codes.

  • Twitter’s @earlybird Starts Offering Deals

    Twitter’s @earlybird Starts Offering Deals

    Last week, Twitter announced its new @earlybird account, designed to provide followers with exclusive deals from the comapny’s advertising partners and other businesses. Now, the account is in full swing, as it has tweeted its first deal.

    The deal comes from The Walt Disney Studios, and allows followers in the U.S. to get a special deal on tickets to the movie "The Sorcerer’s Apprentice."

    Terms of the offers provided on the @earlybird account are set by Twitter’s partners.

    Remember, at checkout, type in APPRENTICE. Here’s the link: http://t.co/3r6XzZBWed Jul 14 17:01:19 via web

    "We’re just getting started– we’ve got an amazing lineup of deals to share in the coming days and weeks with people following @earlybird," says Twitter PR guy Matt Graves. "Several times a week, @earlybird  will help consumers discover Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel and more."

    The @earlybird Twitter account already has over 47,000 followers. That will no doubt grow significantly as word spreads and people start captializing on the deals provided.

  • Twitter Launches @earlybird Deals Feed

    Twitter Launches @earlybird Deals Feed

    Twitter has introduced a new ecommerce feature called @earlybird which offers "special time-bound deals, sneak-peeks, and events."

    "We partner with select advertisers and retweet offers that they have crafted only for the Twitter community," the company said.

    Twitter-@earlybird "Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program."

    Twitter said it launched @earlybird because many users find the site timely and that it has relevant information. "We believe that surfacing deals through the @earlybird account will help you discover the best of those deals, as well as find and follow accounts that consistently provide exceptional value," Twitter said.

    Twitter did not name any advertisers or brands but did say they would large brands initially focused on the U.S. market. The company said @earlybird will feature US-wide offers but it will consider location-based deals in the future.