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Tag: Display Planner

  • Google Gives AdWords Display Planner Some Enhancements

    Google announced some new enhancements to Display Planner, which forecast how many clicks and impressions are available in your bid and budget range, based on current auction data.

    Google made the announcement in a brief Google+ post, in which it said, “Over the past few years, marketers worldwide have used Display Planner to easily check available inventory for their Display campaigns.”

    “This will help you plan campaigns better by providing a clearer picture of the performance you can expect,” it says of the enhancements, showing this example:

    “If you plan to bid $1.00 you can expect approximately 3.69K clicks,” it says. “We’ll also forecast how much of your budget can be spent given your current selections. Try using Display Planner now to inform bids and budgets for your holiday marketing campaigns.”

    This week, Google also announced Smart Goals for Google Analytics to help advertisers who don’t measure conversions.

    Images via Google

  • Google Kills 3 Ad Tools, But Adds Functionality To Display Planner

    Google announced on Friday that it is integrating its Contextual Targeting Tool, Placement Tool and Google Ad Planner into the new Google Display Planner, its research and planning tool launched back in April. With that, the three tools will be going away as standalone products.

    The Contextual Advertising Tool and Placement Tool will be sunsetted over the coming days, and Ad Planner will be deprecated next month. Google suggests exporting your existing media plans over the next few weeks.

    “All the functionality you’re used to is now part of Display Planner — and with all the tools in one place, everything’s easier. Display Planner is built into AdWords, so with one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns,” says Google Display Network product manager Max Cohen. “Display Planner also makes them easy to download and share with your team members.”

    Google has a guide on how to use the tool here, and will be hosting a webinar on September 18th.