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  • More Evidence Apple Is Working On Its Own Search Engine

    More Evidence Apple Is Working On Its Own Search Engine

    More evidence would suggest that Apple is working on its own search engine to help challenge Google’s dominance.

    In many ways, the new report doesn’t add much to previous reports from August. When the news first broke, Coywolf founder Jon Henshaw noticed a web crawler called AppleBot crawling his website. At the same time, AppleInsider noticed changes in how iOS 14 handled search vs iOS 13.

    Now the Financial Times says that multiple search experts are saying that Applebot is showing a steep increase in activity. The company also points to Apple’s poaching of John Giannandrea, Google’s head of search, two and a half years ago. He currently serves as Apple’s senior vice president of Machine Learning and AI Strategy, putting him in a strategic position to have a significant impact on the company’s efforts.

    Other experts believe Apple has the technical expertise to build a successful search engine.

    “They [Apple] have a credible team that I think has the experience and the depth, if they wanted to, to build a more general search engine,” said Bill Coughran, Google’s former engineering chief, according to FT.

    The timing may ultimately work in Apple’s favor as the company’s deal with Google, to make its search engine the default on iOS, is one of the factors in the government’s antitrust lawsuit against Google.

  • Is Apple Working On Its Own Search Engine?

    Is Apple Working On Its Own Search Engine?

    Reports indicate Apple may be working on its own search engine, a move that would have far-reaching repercussions.

    Apple and Google have a long-running deal, whereby Google pays Apple billions to be the default search engine on iOS devices. Apple has alternately used Bing and Google to power Siri’s search features over the years. With iOS and iPadOS 14, however, Siri will bypass Google search results page, instead taking the user directly to the site. This would seem to indicate Apple is beginning to distance itself from third-part search engines

    In addition, there has been a noticeable uptick in Apple job postings calling for search engineers. Coywolf founder Jon Henshaw has noticed Apple’s web crawler, Applebot, has been crawling his website daily. Apple has also updated its information on Applebot.

    There’s a number of things Apple could gain by unveiling its own search engine. First and foremost, it would give Apple the ability to deliver on its promise to protect user privacy. No matter how much Apple may work to do that on users’ devices or its own services, when they use Google or Bing, they give up much of their privacy to those companies and their partners. Apple could build a search engine that features the same industry-leading privacy as their other products.

    In addition, as Henshaw points out, Apple could customize the experience in a typical Apple way, providing something unique that offers an entirely new take on search. Whatever Apple is working on, it may well upend the search industry as we know it.