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Tag: cosmetics

  • Jennifer Lawrence Has Been Chosen As The New Face Of Dior Addict Makeup Line

    Jennifer Lawrence has always been associated with Dior and now it seems that their love affair will continue indefinitely.

    The French fashion house recently announced that aside from starring in ad campaigns for the brand’s ready to wear line Be Dior and Miss Dior handbags, the Hunger Games star is also the new face of the Dior Addict makeup line.

    “As part of her involvement, Jennifer Lawrence will be seen appearing in commercials and a custom-made print campaign for the brand- engaging young, confident women who exude the vibrant, seductive flair of Dior Addict makeup,” the company’s press release stated.

    Dior Addict Lipstick Collection is slated to be re-launched on September 1 of this year and will feature 44 brand new hues, as well as a new formula.

    The makeup line’s first official photos have already been released and showcase the 24-year-old rocking a light, bubblegum pink lipstick, peach blush, bronze eyeshadow, dark lashes and dark brows.

    The American Hustle star’s fresh faced appeal clearly shone through and was set perfectly off with a windswept updo.

    There also seems to be less Photoshopping involved as a few of Lawrence’s freckles were clearly visible. It’s a nice nod to the down-to-earth actress who’s usually very open to the fact that her glamorous pictures often required some professional help.

    “I love Photoshop more than anything in the world,” the actress told Access Hollywood one time before admitting that “of course it’s Photoshop; people don’t look like that.”

    This will be quite a change for Lawrence as her previous ad campaigns with Dior usually revolve around its clothing line, bags and accessories.

    It’s a great move for the fashion house as Lawrence is set to appear on red carpets in the next few months for the last installment of the Hunger Games and the biopic Joy.

  • Kat Von D’s “Celebutard” Lipstick Seen As Offensive

    The cosmetic giant Sephora had to pull down Kat Von D’s “Celebutard” lipstick from its shelves this week after it received numerous complaints from disability advocates and upset consumers. The name is said to refer to bland celebrities in reality TV shows, and it also references ‘retard’.

    Over the past week, there have been several blogs and social media messages demanding that the lipstick from the 31-year old tattoo artists be removed from the shelves.

    Faith Bodnar, who is the executive director of Inclusion BC, an organization that promotes inclusion of people with developmental disabilities in community life said that the word ‘retard’ is plain offensive. “It should have never been on the shelves to begin with,” Bodnar said in a statement. “It’s degrading, and there’s no place for it.”

    Following the new development, Sephora jumped into control the damage and issued an apology, “It has come to our attention that the name of one shade of lipstick we carry has caused offense to some of our clients and others,” Sephora said on Wednesday in a statement sent to CTV News  “We are deeply sorry for that.”

    The company also confirmed that the lipstick has been discontinued from distribution.

    It is possible that Kat and Sephora meant no harm in releasing the controversial lipstick, but the offensive name was obviously not going to gel well with the consumers.

    And Kat Von D seemed unapologetic when she tweeted moments later, “At the end of the day, it’s just a *** lipstick.” The tweet was later deleted.

    (image via Wikipedia)

  • FDA Approves Botox For Crow’s Feet Treatment

    The U.S. Food and Drug Administration (FDA) this week approved Botox Cosmetic for the treatment of crow’s feet – the small lines at the edge of the eye. Botox was approved by the FDA over one decade ago for use in treating frown lines. This new approval makes Botox the only FDA approved drug treatment for crow’s feet. The drug is also FDA approved for the treatment of chronic migraines, underarm sweat, strabismus, and eyelid spasms.

    “This additional indication will provide people with a new FDA approved treatment option for those seeking a smoother appearance by temporarily minimizing the appearance of crow’s feet at the sides of the eyes,” said Dr. Susan Walker, M.D., director of the Dermatology and Dental Products division at the FDA.

    Botox works by preventing muscles from tightening, lessening the appearance of wrinkles.. The drug is injected straight into facial muscles. The FDA has stated that it is safe for patients to receive Botox treatments for frown lines and crow’s feet at the same time.

    Botox treatments for crow’s feet were approved after two efficacy and safety studies were conducted on over 800 patients sais to have moderate to severe crow’s feet. Though no side effects for crow’s feet treatments were mentioned by the FDA, Botox treatment for frown lines has been known to cause adverse effects. Some patients have developed eyelid edema, where eyelids become swollen with fluid.

  • 3D Printing Is Fueling Innovation In Cosmetics

    3D printers are usually thrust into the spotlight only when something controversial happens. It makes it easy to forget how the technology is improving established industries all around the world.

    Stratasys has the story of Collcap Packaging, and how the UK-based company is using 3D printers to prototype the latest packaging for the cosmetics you use everyday:

    Collcap Packing in the UK is using revolutionary 3D printing technology to prototype cosmetics packaging for their many international perfumery and cosmetics suppliers. Using the Stratasys Objet30 Pro 3D printer, Collcap’s designers are able to turn 3D CAD designs into accurate prototypes using a choice of 7 different materials ranging from blue, gray, white and black to clear transparency, high temperature resistance and polypropylene-like.

    The transparent material (Objet VeroClear) is particularly useful in simulating glass and PMMA. 3D printing allows Collcap to place precise transparent replicas in the hands of their customers only a few short hours after their initial design. Once the chosen 3D printed models are approved the designs are sent to glass cutting and then final manufacturing.