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Tag: Corona

  • Buffalo Wild Wings in Washington State Honors Fallen Soldier

    A Buffalo Wild Wings restaurant in Tacoma, Washington played a small, but important, role in honoring a fallen U.S. soldier last week.

    Brian Avey was at work on July 9 when a woman came in and ordered two beers. The server explained he could only serve her one beer at a time. That’s when she explained that they weren’t both for her. One was for her brother, who died in Iraq. She assured Avey the beer wouldn’t be consumed, but would merely sit there in honor of him.

    Avey served the woman the two beers–a Blue Moon for her and a Corona for her fallen soldier brother. He went a step further, too.

    When he presented the woman with the bill, he explained that the Corona was courtesy of Buffalo Wild Wings.

    “Thank you,” the woman wrote on the receipt. “An act of kindness goes a long way. It means a lot to me. Have a great rest of your day.”

    She signed her message, “Greatful [sic] Soldiers.”

    Avey’s boss at Buffalo Wild Wings completely supporting his decision to comp the Corona. Avey, however, was faced with another dilemma after the woman left the restaurant.

    “I didn’t have the heart to dump the beer out and throw it away,” he wrote.

    Brian Avey instead placed the opened Corona atop a cooler next to an American flag. His Buffalo Wild Wings boss insisted on one thing, however. He told Avey to make sure a fresh lime gets wedged into the bottle every day.

    Kudos to Brian Avey for his foresight and sense of patriotism and to Buffalo Wild Wings for allowing their server to carry out this small, but very important honor.

    Small gestures like these no doubt help soldiers understand they’re truly appreciated.

  • Beer Monopoly Merger Blocked by U.S.

    Beer Monopoly Merger Blocked by U.S.

    The U.S. Justice Department this week filed a civil antitrust lawsuit against Anheuser-Busch Inbev’s (ABI) acquisition of Grupo Modelo. ABI is the maker of the best-selling beer in the U.S., Bud Light. Modelo sells the best-selling import beer in the U.S., Corona Extra.

    ABI has proposed buying Modelo for $20.1 billion dollars. Of the $80 billion Americans spent on beer in 2012, around 39% of that amount went to ABI, while Modelo accounts for around 7% of U.S. beer sales. The companies are the largest and third-largest beer companies in the U.S. The justice department claims that the proposed merger would “substantially lessen competition in the market for beer in the United States” and result in rising beer prices.

    “The department is taking this action to stop a merger between major beer brewers because it would result in less competition and higher beer prices for American consumers,” said Bill Baer, assistant attorney general in charge of the Department of Justice antitrust division. “If ABI fully owned and controlled Modelo, ABI would be able to increase beer prices to American consumers. This lawsuit seeks to prevent ABI from eliminating Modelo as an important competitive force in the beer industry.”

    The Justice Department’s complaint makes the case that the U.S. beer market is already highly concentrated, and that ABI “generally” acts as a price leader. It points out that while other beer companies such as MillerCoors, the second-largest beer seller in the U.S., generally follow ABI’s yearly price increases, Modelo has priced its imports “aggressively,” keeping ABI’s price increases under pressure.

  • NASA Telescope Finds Evidence of Solar Braiding

    NASA Telescope Finds Evidence of Solar Braiding

    NASA this week announced that it has found the first clear evidence of energy transfer from the sun’s magnetic field to its corona. Called “solar braiding,” the process was only a theory until these new observations.

    The evidence comes from the highest resolution images of the sun‘s corona ever taken. The photos were taken by NASA’s High Resolution Coronal Imager (Hi-C) telescope.

    “Scientists have tried for decades to understand how the sun’s dynamic atmosphere is heated to millions of degrees,” said Jonathan Cirtain, Hi-C principal investigator and a heliophysicist at NASA’s Marshall Space Flight Center. “Because of the level of solar activity, we were able to clearly focus on an active sunspot, and obtain some remarkable images. Seeing this for the first time is a major advance in understanding how our sun continuously generates the vast amount of energy needed to heat its atmosphere.”

    Cirtain and his colleagues assert that the new findings could lead to better predictions for space weather, since the sun’s magnetic field drives solar eruptions that can reach the Earth and potentially disrupt satellites.

    The Hi-C telescope is a sub-orbital satellite that flew for only 10 minutes in July 2012. During that time, it took 165 photos of an active region of the sun’s corona. New optics grinding and surface polishing techniques were developed for the Hi-C’s mirrors. The telescope’s resolution is around five times that of the one aboard NASA’s Solar Dynamics Observatory (SDO), which already takes amazingly high-definition pictures of the sun.

    “The Hi-C observations are part of a technology demonstration that will enable a future generation of telescopes to solve the fundamental questions concerning the heating of the solar atmosphere and the origins of space weather, “said Jeffrey Newmark, sounding rocket program scientist at NASA Headquarters.

    (Image courtesy NASA)

  • Corona Launches Text Campaign To Raise Money For Cancer Cure

     Corona is launching a new text donation campaign to help The V Foundation for Cancer Research raise money for a cancer cure.

     Starting March 1 through April 5, the “Find a Cure” text donation campaign invites people to text “DontGiveUp” to 85944 to donate $5 to The V Foundation, with all of the money going to fund cancer research.

    The-V-Foundation “Crown and Corona are committed to giving back to such a deserving cause, and it’s our end goal to reach as many consumers as possible – both on-premise and online – to contribute a sizeable donation to further cancer research,” said Bill Hackett, president of Crown Imports, Corona’s exclusive U.S. importer.

    “The ‘Find a Cure’ text donation campaign is just another part of our ongoing partnership with The V Foundation – helping to raise awareness and funds for such an important cause.”

    In addition to donating via text, people can also visit the Corona and Corona Light Facebook pages to contribute to The V Foundation and share the “Find A Cure” promotion with others. In its first promotion with The V Foundation last December, Corona Light brand fans helped raise $20,000 for the organization as part of an awareness campaign via the brand’s Facebook fan page.

    “We are so excited to be teaming up again with Crown and Corona to progress my brother Jim’s dream of finding a cure for cancer,” said Nick Valvano, chief executive officer of The V Foundation.
     

  • Corona Light Launches Facebook Campaign

    Crown Imports has launched an online campaign for its Corona Light beer brand targeting people in their 20s.

    The campaign promotes a movement for Corona Light to be the most “liked light beer on Facebook.”

    People who like Corona Light on Facebook will be able to upload their photo to a 40-foot tall digital billboard in Times Square. The Times Square billboard will go live on November 8 and run through December 6. Images captured from across the square are posted to Facebook so participants can share photographic evidence of themselves in a Corona light ad on display in Times Square.

    Corona-Facebook

    Online ads pointing people to the Facebook promotion will appear on sites including Break.com, Tremor and NFL.com.

    The Facebook promotion was created Pereira & O’Dell, the digital agenc7 of record for Crown Imports.

    “Corona Light is taking a more active, social positioning and our ‘Most Liked Light Beer’ digital campaign is the ideal way to make Corona Light active in the digital space and drive engagement and relevance with our consumers,” said Jim Sabia, executive vice-president of marketing for Crown Imports, Corona Light’s exclusive U.S. importer.