WebProNews

Tag: conversion

  • YouTube In 3D Adds Automatic Conversion

    YouTube In 3D Adds Automatic Conversion

    Back in September of last year, YouTube released their 3D conversion feature in beta. Users could upload their videos in boring old 2D and convert them to exciting, glorious 3D with the click of a button.

    Today, they are expanding the beta by adding automatic 3D conversion to all short-form videos that are uploaded in 1080p. All you have to do to view the newly-uploaded videos in three dimensions is click on the gear box on the bottom video panel, select 3D, and put on some 3D glasses.

    If you’re unfamiliar with how YouTube’s 3D conversion works, here’s a little crash course, courtesy of the YouTube blog:

    • We use a combination of video characteristics such as color, spatial layout and motion to estimate a depth map for each frame of a monoscopic video sequence
    • We use machine learning from the growing number of true 3D videos on YouTube to learn video depth characteristics and apply them in depth estimation
    • The generated depth map and the original monoscopic frame create a stereo 3D left-right pair, that a stereo display system needs to display a video as 3D

    Youtube says that hundreds of thousands of videos have been converted into 3D already. With automatic conversion of these higher-quality vids, we’re going to start seeing a lot more opportunities to browse YouTube in more dimensions.

    Have you been watching YouTube in 3D since they debuted it last year? Let us know in the comments

  • Social Conversion, Brand Storytelling, and Cell Phone Poop

    Today’s infographic round-up looks at the differences and features of paid, earned, and owned media. The second infographic shows what it takes to convert in a social world. Finally, learn about the dirtiness of the things we touch on a daily basis.

    View more infographic round-ups here.

    Paid, Earned and Owned Media:

    Brand Storytelling

    Conversion In a Social World:

    Social Conversion

    Tech Germs:

    Tech Germs

  • What is Google’s GoMo?

    What is Google’s GoMo?

    Even as the backlash about the Google Reader redesign is picking up steam, something Google seems willing to ignore in favor of its “Google-Plus-ification” of all their products, the company isn’t resting on its laurels of at least trying to develop new products and services.

    Such is the case of GoMo, a new service that helps site owners make their web property more mobile friendly. Found under the HowToGoMo.com URL, the site/service explains the reason for its existence, which essentially revolves around making a site more mobile-visitor-friendly. The site’s disclaimer states as much:

    Millions more people are using mobile devices to get online every day. Does your business have a mobile-friendly site? If not—or if you’re not sure—you’ve come to the right place to get started.

    From there, users can learn more about the mobile web, test to see how their site looks in a mobile browser environment, and get help on improving a site’s mobile usability.

    In fact, GoMo has a list of suggestions of web development companies that can assist in the mobilization process, which includes such companies like Atmio, Duda Mobile and iLoop Mobile to name a few. In fact, it could easily be said this portion of GoMo is nothing but an advertising page for companies that develop and convert sites to the mobile environment.

    It should be noted that GoMo does not actually build these versions for users, instead they suggest companies that will do the heavy lifting for you. If, however, you are looking for a free conversion, Google does link to their “Mobilize your business” service, which assists in the development for mobile landing pages at no cost. However, if you want a full conversion to the mobile environment, that’s not going to be free, at least if you’re using GoMo as your starting point.

    As for Google’s motivation behind GoMo, they have another disclaimer explaining their approach:

    Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and drive conversions.

    Perhaps the most useful aspect of GoMo is the “Test Your Site” feature, which, like the description suggests, tests a site to see how it looks and performs in a mobile browsing environment.

    Once a URL is entered, the service returns with a report generated by Google’s “GoMoMeter,” which is about as fun as it sounds. Over at the Google Mobile Ads blog, there’s a video promoting GoMo:


    While it seems like such a service is aimed directly at the new web owners/users of the world, for those of you who have been procrastinating the mobilization of your site, GoMo is a good place to start.