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Tag: content management

  • Adobe Brings Adobe Experience Manager To The Cloud

    Adobe Brings Adobe Experience Manager To The Cloud

    Adobe has been moving its software to the cloud for years, but the company announced it is finally brining one of its last holdouts to the cloud: Adobe Experience Manager.

    Adobe Experience Manager is a content management system that helps companies design, build and manage websites. Unlike much of Adobe’s software, however, Experience Manager was still based on legacy software that required large monolithic updates and slow patch times, rather than the benefits of cloud-based software and its continuous delivery approach.

    “Adobe Experience Manager as a Cloud Service supercharges organizations’ abilities to create, manage and deliver more campaigns, digital assets and experiences faster than ever before,” said Loni Stark, senior director of strategy and product marketing. “It creates a compelling offer for mid-size companies and enterprises that are increasingly transforming to adopt advanced digital tools but need more simplicity and flexibility to support their changing business models.”

    The move to the cloud is already paying off for Adobe’s early adopters.

    “Early results from mid-market to large enterprise companies using the application show a 50% faster ingestion time, a 40% increase in administrative efficiency, zero downtime resulting from regularly scheduled updates and an over 20% surge in author productivity.”

  • 4 Strategies for Enterprise Content Management Success

    4 Strategies for Enterprise Content Management Success

    At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success. He emphasized that there is actually a shift to content services from Enterprise Content Management. This is because ECM was mostly looked at as the lead application and content services represents a shift to consumable services that can be embedded into business processes and business applications.

    1. Differentiate “ECM: Use-Cases

    “The basics of ECM involving managing large amounts of structured and unstructured information is really differentiating itself into two significant work and use cases,” notes Ludlow. He said that the first one he would consider is the digital workplace, all the tools to make end users more productive in their day to day work, in particular around ad-hoc collaboration and communication. The other side of that is all the things around the digital business in order to make your business process more productive. That’s typically where we see content services being used to extend into business processes and business applications.

    2. Amazing User Experience

    “We think we need to provide an amazing user experience in order to drive user satisfaction, but also to drive efficiency for the end user and by doing so drive adoption of content services,” says Michael Sybala, VP of Product Engineering and Product Management at OpenText.” This is an area that OpenText has excelled at in my experience.

    3. Workspaces Instead of Taxonomies

    “If you ask me the taxonomy organizations that have deployed have ruined more ECM projects in the world than anything else I know of,” said Ludlow. “How many people have dealt with an enormous set of folders that have been created to try and organize permissions, to create and organize metadata and try and organize information? Everybody’s been through that sort of scenario.” He says that unfortunately this typically models the business rather than the business processes. for success Ludlow recommends that you use a workspace instead of a taxonomy to organize your information. “Using a workspace approach will make your users more effective,” notes Ludlow.

    4. Extend Content Services and Ux Into Business Applications

    “The concept of workspace is fundamental to build the integrations, we call it the extensions, into leading business applications,” says Sybala. “In large part that’s actually the secret sauce of our (OpenText’s) success over the last couple of years. It’s centered around how do we integrate into leading applications in order to serve those leading applications and the processes which are driven by them.” Applications may be in finance, procurement, HR, etc., but the key is to embed content management natively into the process so that the employee, partner or even customer can work seamlessly, possibly not even noticing that they are task jumping from platform to platform.

  • DRM to be a Billion-Dollar Industry by 2018

    As even mobile hardware has now improved beyond what average consumers might actually need on a daily basis, the emphasis on software has become more important in recent years. Add to this the ease with which content can be shared and businesses are now terrified of piracy, as the nearly constant battle over copyright laws demonstrates. This is despite the fact that piracy has has not been demonstrated to negatively affect content sales.

    So, as more and more content moves online, content companies will turn ever more toward digital rights management (DRM) schemes to protect their videos, music, and games. Analyst Firm ABI Research today predicted that the market for DRM software will reach $1.2 billion by 2018, nearly catching up to traditional conditional access (CAS) schemes. The rise of the DRM market will, of course, be linked to how quickly consumers move away from traditional content models such as cable TV in favor of streaming and other online options.

    “Pay TV content protection markets are being turned on their heads as responsibility for delivering IP video content to the consumer is starting to shift from pay TV distributors, such as Comcast, DirecTV, and Sky, to programmers including NBCUniversal, HBO, and ESPN,” said Sam Rosen, practice director at ABI. “The shift from classic CAS products which, simply speaking, deliver content to a set-top box to more DRM products, which can work with third party smartphones, tablets, and connected TVs, has already been well described. Equally surprising is that many of these technologies will become standardized through MPEG-Dash and Ultraviolet such that the responsibility will shift from encryption algorithms to end-to-end system implementation. Premium value content protection, as well as live streaming of TV everywhere, are emerging areas within the DRM landscape; it is these areas where providers need to be focused on differentiation today.”

    Ignored in this prediction is the fact that, like the paranoia surrounding piracy, companies looking for a DRM solution are missing the point. Not only is the entire concept rather silly, but pirates have always found a way to circumvent it. More often than not, the only people inconvenienced by DRM are the very customers that legitimately pay for content.

  • HBO App Hits Android, iPhone

    HBO App Hits Android, iPhone

    It’s not TV, it’s HBO — on your mobile phone, no less. Well, a couple of them, anyway. Oh, look, just in time for True Blood, too. That’s right, if you own and Android or an iPhone/iPad, the adventures of Sookie Stackhouse will soon be available on your device, provided you have an existing HBO account.

    After months of trashing Netflix and its attempts to acquire HBO’s content, the premium cable channel is fully embracing the streaming-content business. First, the HBO GO service answered Netflix’s gauntlet, because it’s always a good business strategy to alienate other successful distribution chains. Now, they’ve set their sites on the trendy app crowd with the release of the HBO GO apps (iPhone, Android).

    Naturally, the use the application, you must have an account with HBO that stems from your cable (or satellite) bill. The early reviews on both the Android app store and iTunes are pretty favorable, especially on the iTunes side. As for the complaints from the Android crowd, they seem to be focusing on compatibility issues instead of the quality of the application.

    Here are some screenshots, all from the Apple environment:

    iPhone

    HBO GO

    HBO GO

    iPad

    HBO GO

    And, just for fun, here’s a video of an older HBO intro, circa, 1983.


    I can’t imagine the concept of phones playing television content was anywhere close to being on the minds of the designers when that was created.

  • A Multi-Vendor Approach to Handling Today’s Content Management Requirements

    Here is an interesting report I received from Forrester, Plan your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs by Stephen Powers and Alan Weintraub with Matthew Brown and Anjali Yakkundi. They note that enterprises are now struggling under increasing volumes of varying types of content (aka multi-channel information overload).

    In the past firms have taken a product-specific approach to their enterprise content management (ECM) strategies: “document management for office docs, web content management for online content, records management for corporate records, and so on.” Now the reports argues when “developing a content strategy, they should consider persuasive, transactional, and foundational content functionality to support specific business use cases.”  They suggest taking a content centric approach rather than a tool centric approach to handle this complexity. This makes sense to me.

    They discuss three types of content: transactional, business, and persuasive. Transactional content often originates outside the enterprise from customers and partners. It often relies on complex workflows or business process management to drive processes. Formats include scanned e-forms, faxes, print streams from back-office applications, and electronic records.

    Business content starts within the enterprise and is part of workers daily tasks. Business content includes office documents, presentations, spreadsheets, e-forms, web content, and mobile content. Persuasive content may originate from many sources. There are many use cases including: “multichannel marketing, lead generation, eCommerce, customer self-service, in-store kiosks, and partner extranets.” Here tools such as web content management come into play.

    The authors provide a useful framework that shows how foundational issues go across these three content types. They the look at how the different tool types fit into this matrix. They conclude that you need to remain flexible as you handle the increasing complexity of content types today. I found it a useful way to think beyond traditional approaches to content management that were operating when I helped implement these systems a few years back.

    Originally published at Portals and KM

  • Solving the Insolvable Problem of Information Overload

    Every now and then, a debate will pop up in the Blogosphere/Twitterverse about whether or not RSS is dead. One such debate has been raging this week, and has even got some high profile tech bloggers bickering in an embarrassingly public manner (name-calling and all). 

    Do you think RSS is "dead"? Tell us why or why not

    Plenty of people reside on both sides of the debate, but the simple fact that there are so many people defending RSS, would seem to indicate to me that it is certainly not dead, because clearly people are using it. I’m using it.

    I use Google Reader to try and keep some order to the madness of a world in which content, relevant to what I do and what I’m interested is flowing non-stop. You can do this to some extent with Facebook, Twitter, Buzz, and other services, but I’ve simply not come across anything quite as useful for my particular preferences in this area.

    Not everybody makes a living writing content, however, so I can certainly see why it would not appeal as much to the masses in the age of Twitter and Facebook. People are already using these services, and they’re in a user interface that’s easy to understand. Most media outlets and websites have Twitter accounts and Facebook pages that can be followed, with content inserted right into the stream that the user is already looking at. 

    RSS - Alive and KickingWhile I’m still surprised that RSS didn’t catch on, on a larger scale before the Facebook/Twitter era, services like these have probably eclipsed RSS for most Internet users for good. That doesn’t make RSS dead though. 

    And, by the way, I also use Twitter, Facebook, Buzz, Quora, and quite a few other services (including third-party apps, browser extensions, mobile apps, etc.) to keep up with the incredible amount of info coming at me non-stop. The truth is, none of these services (RSS included) truly solves the problem. I’m bombarded (and I know I’m not alone) with information from each one, and none of them will truly get me access to all of the information I want in a single place. RSS probably comes the closest, but it’s not perfect either. It also tends to not be as instant as the others, and it is certainly a realtime web these days. 

    As far as I know, there is no service in existence that does what I need perfectly as far as content consumption. 

    You might say I oversubscribe to feeds. I follow too many people and organizations on Twitter and Facebook. I follow too many people and topics on Quora. I subscribe to too many email newsletters or alerts. I’m creating too much noise for myself. I would not agree with that, however, because while there is an overwhelming amount of information coming in, a small percentage of it is noise. A lot is echo, sure. But you never know where the most important nugget of info is going to come from. You don’t know where that eureka moment in a story’s development will appear. 

    It’s impossible to consume it all. It really is. Even if I devoted 24 hours a day without sleep or spending time with my family or actually writing articles, I could never read every article, blog post, tweet, or status update or watch every video and listen to every podcast and read every email that I would need to truly get all of the information relevant to my interests.

    In reporting, there’s no such thing as too much information, because when you leave out information, you leave out parts of the story. And we rely on reporters to tell the story in as accurate a way as possible. Unfortunately this doesn’t always happen, and probably happens even more rarely than most people realize. 

    So, to make a long story short, RSS is not dead. As long as some people are using it, it has a role. It probably has a bigger role in reporting, blogging, and journalism than it does in the average person’s daily routine, but even if that average person gets their news from Facebook, Twitter, or even the newspaper or TV, there’s a good chance that RSS played some role in helping the reporter of that news consume the information needed to report it – at least some of the time. 

    The bad news, again, is that there is nothing available (that I’m aware of) that truly solves the information overload problem. Frankly, I’m not sure it’s truly solvable. As more people create information, our bodies don’t start requiring any less sleep and the days don’t get any longer. So we have to rely on content curation, trust building, our own picking and choosing, and optimization of our own content consumption habits. 

    The good news is that we can choose whichever combination of available services to help us through this that we wish. Even more good news is that developers and startups will continue to try and solve the problem in new and different ways, and while that problem may never truly be solved, we can at least achieve progress. The donkey may indefinitely chase the carrot, but at least the donkey keeps moving.

    More conversation about the topic on the WPN Facebook page

    How do you sift through the content you consume? RSS? Twitter? Facebook? Something else? Tell us about it

  • Google Friend Connect Heads to Drupal and Joomla

    Google announced that Google Friend Connect features are now available for the Drupal and Joomla content management systems. This means that content publishers using these platforms can integrate Google’s product, which basically turns your site into a mini social network.

    "Now that Friend Connect is integrated with these popular open source CMS platforms, site owners can make registration easier for users and offer them a set of social features — all without writing a single line of code," says Globant’s Mauro Gonzalez on Google’s Social Web Blog. "Even site owners without programming experience can add these plugins."

    Friend Connect on Drupal

    Friend Connect on Joomla

    The Google Friend Connect integrations with Drupal and Joomla include features like: 

    – Interest Polls
    – AdSense
    – Newsletter Subscriptions
    – Featured Content
    – Gadgets (like Members, Comments, Recommendations, Activities, Reviews and the Social Bar)

    "When a user joins a Friend Connect site, an account is created and automatically associated with his or her external account of choice (Google, Yahoo, or Twitter, for example)," explains Gonzalez. "The social gadgets can be placed anywhere in the site using the standard Drupal and Joomla administration interfaces. Site owners can moderate reviews and comments, create new polls to collect information about community members, and then advertise on the site using that information. The newsletter feature allows site owners to create and manage their newsletters using Friend Connect’s interface, and site members can subscribe and unsubscribe as desired using the newsletter gadget."

    There are demos of both the Drupal and Joomla Google Friend Connect integrations set up here and here respectively. Some are hoping Google will continue to provide integrations for other content management systems, and it is probably not too much of a stretch to assume they will do so in the future.

    Related Articles:

    Twitter Users a Click Away From Google Friend Connect

    Google Aims to Put the "Friend" in Friend Connect

    Google Connects Friends on WordPress Blogs