Tag: comScore

U.S. Smartphone Market Slowly Turning Into The Apple/Samsung Show

Samsung has effectively taken control of the Android smartphone market by becoming the most successful Android OEM in the world. That’s particularly true in the U.S. where its marketshare continues to grow. In fact, the latest comScore numbers show that the U.S. is no longer an iOS vs. Android market, but rather a Samsung vs. Apple market.

December’s smartphone market statistics came out of comScore Wednesday, and the results show the U.S. market warping into a battle between the giants of mobile where there’s increasingly no room for the little guys. In fact, besides an anomaly from LG, every major smartphone manufacturer’s market share declined except for Apple and Samsung.

It should come as no surprise that Apple was the top smartphone maker in December. The company commanded a 36.3 percent share of the 125.9 million smartphones in use in the U.S. Its great adversary, Samsung, is catching up, however, as its share increased to 21 percent from 18.7 percent in September. HTC and Motorola both saw declines, while LG saw a small increase to 7.1 percent. LG’s growth is probably due to the relative success of the Nexus 4.

As for smartphone platforms, Android reigns with a 53.4 percent majority of the smartphone market. It may have a majority, but it also little growth as its control only grew by 0.9 percent. In comparison, iOS grew 2 percent from September to December to have 36.3 percent of the market. BlackBerry and Microsoft both saw declines while Symbian stayed flat.

The U.S. smartphone market is slowly becoming the battleground for Apple and Samsung as other smartphone manufacturers continue to lose more marketshare to these behemoths. I wouldn’t be surprised if consumers started associated Samsung with Android as one in the same instead of two separate entities.

February 7, 2013
Facebook Overtakes Google Maps as the Number One Mobile App

Analyst ComScore has released its estimates of mobile app usage for 2012 and it appears the Facebook has taken the lead. The Facebook app was the most-used app at the end of 2012, drawing over 85 million unique visitors in December 2012.

Google Maps had steadily led in mobile app usage until only a few months ago. As seen in the graph above, usage of Google Maps dropped considerably in mid-September, when Apple announced it had dropped the app as its official, built-in Maps app. Usage is picking back up, however, now that Google Maps has been released as a standalone app for iOS.

Google won’t worry too much about losing the top spot to Facebook, though. Of ComScore’s top 10 most-used mobile apps in December half are Google apps, including Google Play, Google Search, Gmail, and YouTube. Other highly used apps include Pandora Radio, Apple iTunes, Cooliris, and Yahoo Messenger.

When it come to engagement on mobile, Facebook really has no competition. Of the time spent by mobile users in apps, a full 23% of it was spent on the Facebook app. Instagram comes next with3%, and all of Google’s collective mobile apps only add up to a 10% share of the time spent in apps. Google and Facebook together account for over 1 out of every 3 minutes spent on mobile apps.

January 23, 2013
Surprise: Android And iOS Were The Only Mobile Platforms To See Growth In November

The mobile market isn’t exactly thriving with competition. In reality, it’s dominated by Apple and Google as iOS and Android continue to butt heads over marketshare. Other competitors, like Microsoft and RIM, can only hope to grab a few morsels that come their way. That trend doesn’t show any signs of stopping.

ComScore has just released its smartphone platform market share numbers for November 2012, and the results are not surprising in the least. Once again, Android is in the top spot with 53.7 percent of all smartphones in the U.S. sporting Google’s mobile OS. Apple came in a respectable second with 35 percent. Both platforms saw a small amount of growth from August 2012 with Android growing 1.1 percent and iOS growing 0.7 percent.

Everybody else did not come out of November looking too good. RIM came in a distant third with only 7.3 percent of the U.S. market while Microsoft trailed behind with only 3 percent. Symbian continues its death struggle against certain oblivion with only 0.5 percent. In even worse news, all three saw decreases since August 2012 with RIM’s marketshare decreasing by 1 percent, Microsoft’s decreased by 0.6 percent and Symbian’s decreased by 0.2 percent.

As for the mobile device manufacturers, Samsung is still on top. In November, 26.9 percent of all smartphones on the market were made by Samsung. Apple came in second with 26.9 percent of the market. LG, Motorola and HTC came in third, fourth and fifth respectively.

Just like with mobile OS platforms, only the two leaders saw an increase in marketshare. Samsung’s marketshare increased by 1.2 percent since August and Apple’s increased by 1.4 percent in the same time period. The others all had their marketshare decrease by less than a percentage point.

It should be noted that these numbers are from November of last year. It doesn’t take into account all the new mobile devices that were activated over Christmas and the rest of the December. Windows Phone 8 also launched at the tail end of November so Microsoft’s marketshare may have climbed slightly in December. We won’t know for sure until comScore’s numbers for December come out.

January 3, 2013
U.S. November Search Engine Rankings: Google And Microsoft Up, Yahoo Down

comScore has put out its monthly search engine rankings for the United States, looking at the month of November. Google sites made up 67% of explicit core search queries conducted, up 0.1% from October, according to the firm. Explicit core search excludes contextually driven searches that don’t reflect specific user intent to interact with search results.

Microsoft sites were up 0.2% at 16.2% of queries, and Yahoo sites were down 0.1% at 12.1%. Ask Network was behind Yahoo with 3% of queries (down 0.2%), and AOL followed with 1.7% (down 0.1%).

There were about 17 billion explicit core searches performed in November, according to comScore. Google sites accounted for 11.4 billion of them. Microsoft sites accounted for 2.7 billion searches, and Yahoo accounted for 2.1 billion. Ask had 506 million, and AOL had 297 million. Again, this is just the U.S.

Of course, Yahoo is actually powered by Microsoft’s Bing. comScore says that in November, 69.4% of searches carried organic search results from Google, while 25.4% of searches were powered by Bing (up 0.4 percentage points).

December 13, 2012
Online Holiday Spending Surpasses $21 Billion So Far In The U.S.

We knew that it’s been a ridiculously good holiday season for online retail sales, but comScore has provided a new update today about the first 32 days of the November-December season, and the amount of money being spent online in the U.S. is up 14% year-over-year, according to the firm. For the time period, sales have hit $21.4 billion.

The most recent week saw three separate days surpass $1 billion in spending, led by Cyber Monday, which was the heaviest online spending day in in history. Things did slow down a bit after that though.

“While Cyber Monday was a high point for holiday e-commerce spending and Cyber Week saw several strong spending days, there was a clear softening in the growth rate during the back half of the week,” said comScore chairman Gian Fulgoni. “It is likely that, to some extent, holiday spending was pulled forward to the Thanksgiving-Black Friday period given the heightened promotional activity around that time. And some of the softening is a natural post-Cyber Monday lull that we often experience, an effect that may be somewhat more pronounced this year given the additional shopping days between Thanksgiving and Christmas. However, as the urgency to finish one’s holiday shopping increases we expect to see growth rates pick up again in the next couple of weeks before Christmas.”

“That we are seeing growth come from an increase in both the number of buyers and the average spending per buyers suggests broad-based strength in the e-commerce sector,” said Fulgoni. “It reflects not only the health of the e-commerce channel as more people buy online, but also the health of the consumer who has been willing to spend more online this year than last. It’s particularly noteworthy that half of the online population has made an e-commerce purchase thus far in the holiday season”

The number of buyers is up by 9% to 128.7 million, and the average spending per buyer is up by 5% to $165.90.

December 5, 2012
So Far, Online Retail Holiday Spending Is Up 16% YoY

Holiday season retail e-commerce spending for the first 18 days of the November-December 2012 season is $10.1 billion to date, according to new data released by comScore. That’s up 16% compared to the same time period last year.

“The 2012 online holiday shopping season is off to an encouraging start with a 16-percent growth thus far,” said comScore chairman, Gian Fulgoni. “Recent 5-year highs in consumer confidence and early retailer promotions appear to be serving as wind in the sails for the beginning portion of the holiday season, with consumers opening up their wallets early and often. This spending growth also reflects the continuing channel shift to online as consumers increasingly opt for the attractive pricing, convenience and product selection it offers.”

November 8, a Thursday, has been the heaviest online spending day of the season so far, at $829 million.

comScore believes that online retail spending will hit $43.4 billion for the season, which would be a 17% increase from last year.

November 21, 2012
The Top Web Properties In The U.S. In October Were…

comScore released its monthly Media Metrix rankings for the top fifty U.S. web properties for the month of October. The Elections played a big role in shaping this month’s list.

“Political News sites served as an important resource for Americans seeking the latest in the 2012 Presidential race, with the category reaching an all-time high of more than 60 million visitors in October,” said comScore EVP Jeff Hackett. “Increased traffic was also seen at Retail sites for those browsing costumes for Halloween and gifts for Sweetest Day, and we even saw signs of an early start to the holiday shopping season at Apparel and Toy sites.”

Google still topped the list with 190 million visitors during the month of October, followed by Yahoo sites with 170 million, Microsoft sites with 169 million and Facebook.com with 149 million.

The Weather Channel was a noteworthy entry, having jumped six spots thanks to Hurricane Sandy.

November 21, 2012
Online Retail Is Ridiculously Strong This Year

Online spending in the U.S. reached an incredible new high on Cyber Monday, hitting $1.46 Billion for the day, according to comScore. This is the heaviest day of online spending in U.S. history, and follows a record Black Friday for e-commerce.

$16.4 billion has been spent online, this holiday season so far (starting from the beginning of November), according to the firm. That’s a 16% increase from last year. Cyber Monday spending itself was up 17%.

“Despite some news reports suggesting that Cyber Monday might be declining in importance, the day has once again set an online spending record at nearly $1.5 billion,” said comScore chairman Gian Fulgoni. “However, it is also clear that the holiday promotional period has begun even earlier this year, with strong online sales occurring on Thanksgiving Day and Black Friday. Now, we shall see the extent to which continuing and attractive retailer promotions are able to boost sales for the remainder of the week.”

The top product categories for growth on Cyber Monday, compared to last year, were Digital Content & Subscriptions, which grew by 28%, Consumer Electronics, which grew by 25%, Computer Hardware, which grew by 22%, Video Games, Consoles & Accessories, which grew by 18%, and Jewelry & Watches, which grew by 17%.

Interestingly, close to half of dollars spent online at U.S. websites originated from work computers (47.1%), according to comScore. That’s actually down from last year. Buying at U.S. websites from international locations accounted for 5.7% of sales.

“The term ‘Cyber Monday’ was coined by Shop.org in 2005 to refer to the significant jump in e-commerce spending that occurred following the Thanksgiving holiday weekend as consumers got back to sitting in front of computer screens at work,” said Fulgoni. “At the time and for several years afterward, Cyber Monday was often misconstrued as the heaviest online spending day of the year, when in fact it barely cracked the top ten days of the season. However, with the passage of time, the day grew in importance as a result of an increasing number of retailers offering very attractive deals on the day and extensive digital media coverage making sure that consumers were aware of them. As a result, Cyber Monday has assumed the mantle of top online spending day for the past two years – a trend we expect to hold once again in 2012.”

Here’s a comparison of online spending for each week of the holiday season, for this year and the previous four:

Experian Hitwise has put out some data on online retail traffic for Cyber Monday. According to them, traffic increased 11% year-over-year, and the top 500 retail sites received over 206.8 million total U.S. visits. For Black Friday, online retail traffic increased 7% versus 2011 as those sites received over 193.8 million total U.S. visits. On Thanksgiving Day, according to Experian Hitwise, online retail traffic increased 6% versus 2011 as those sites received over 192.5 million total US visits.

“So far this past Holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up 8% for 2012 vs. 2011,” a spokesperson for the firm tells WebProNews. “Amazon.com remained the top visited retail site on Cyber Monday while Walmart received the second most visits. BestBuy was the 3rd most visited site with Target and JC Penney rounding out the top five.”

“Among the top 5 sites, Amazon saw the biggest year-over-year growth at 36%.Amazon.com was the top visited retail site on Thanksgiving Day, Black Friday and Cyber Monday,” he adds. “Walmart was the #2 site each of those days.”

He also says consumer optimism is at an all-time high for this holiday weekend and retailers could see significant traffic gains for 2012 versus 2011.

“Last year Cyber Monday claimed the prize as the busiest shopping day of the year, growing from 138 million online visits to 177 million total US visits to the top 500 Retail sites, a 29% growth comparing 2011 to 2010,” he says. “Last year, Cyber Monday, Black Friday and Thanksgiving were the top 3 Email Transaction days during the holiday season.”

Online payments giant PayPal saw a 190% increase in global mobile payment volume on Cyber Monday, compared to the same day in 2011. That follows Black Friday, when PayPal saw its biggest mobile shopping day to date, and the company says it saw 44% more payment volume on Cyber Monday than Black Friday. PayPal saw 166% increase in the number of customers shopping with mobile devices on Cyber Monday 2012 as compared to last year. Shoppers in Houston, Miami, Los Angeles, Chicago and New York made the most purchases through PayPal on Cyber Monday this year.

Cyber Monday was pretty huge for Etsy too.

November 20, 2012
U.S. Online Retail Spending Up 15% From Last Year

comScore put out some new data on U.S. retail ecommerce spending for the third quarter of 2012. It was up 15% from the same quarter in 2011.

Online retail spending reached $41.9 billion for the quarter, and the fourth quarter is where we should see the real spending. It’s the twelfth consecutive quarter, by the way, that comScore has shown positive year-over-year growth. It’s the eighth consecutive quarter of double digit growth.

“The Q3 growth rate of 15 percent growth remained in line with the prior quarter and provided confirmation of the strength in the e-commerce sector, despite a few negative headwinds in the macroeconomic environment during the quarter,” said comScore chairman Gian Fulgoni. “Such performance offers some optimism as we approach the holiday season, especially given recent improvements in consumer sentiment.”

“With the housing market beginning to show signs of recovery in addition to increasing – if still underwhelming – job growth, there appears to be strong enough footing to support a very healthy online holiday shopping season,” Fulgoni notes.

comScore found the top-performing product categories to be Digital Content & Subscriptions, Consumer Electronics, Event Tickets, Apparel & Accessories, and Computer Software. Each of these grew by at least 16% compared to the year ago quarter.

The firm also found that 37% of U.S. consumers say they have engaged in “showrooming” behavior, where they use a smartphone while in a retail store. Google recently shared some interesting stats about this trend as well.

“The survey also shows that despite a slow-moving economic recovery there has been marked improvement in consumer sentiment in the past quarter, although many consumers still remain challenged by economic conditions,” says comScore. “48 percent of U.S. consumers now rate the economy as ‘poor’ an 8-percentage point improvement vs. the prior quarter and the most pronounced improvement since early 2009 (following the worst of the financial crisis).”

November 7, 2012
Gmail Is Now Bigger Than Hotmail

Google said in June that it had 425 million unique users a month (an increase of 75 million from the number the company reported in January).

Google has reportedly claimed the top webmail spot based on its own internal numbers, but GigaOm has now shared some comScore data from October indicating that the third party now has Google ahead of Hotmail. In other words, we don’t just have to take Google’s word for it any longer.

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Matt Cutts
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Very cool to see Gmail take the global lead as top e-mail service: http://t.co/H4xqN6EM

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GigaOm’s Rani Molla shares this graph:

Interestingly Yahoo still dominates in the U.S., but for how long?

November 1, 2012
September Online Video Rankings Show YouTube Still Leading

ComScore, a leading online media metrics company, today released its online video rankings for September 2012. Unsurprisingly, Google leads the internet in both unique viewers and video ads.

According to the new rankings, Google websites, led by YouTube had over 150 million unique viewers in September. YouTube viewers watched over 13 billion videos for an average of 419 minutes per viewer. Following far behind Google are Yahoo, AOL, and VEVO, with a bit over 50 million unique viewers.

While Google may be far ahead of other platforms when it comes to unique viewers, the company isn’t leagues ahead when it comes to ad impressions. In September Google delivered nearly 1.8 billion ads, followed closely by the BrightRoll Video Network with 1.3 billion and Hulu with 1.1 billion. Of note here is Hulu’s massive number of ads per viewer, which sits at 51 – far more than any other platform on the list. Any viewer who’s watched Hulu lately will realize the reason for this number, as the ad breaks for TV shows on the network have lengthened to the point where they are beginning to rival network TV.

Along with the video rankings, ComScore has also provided rankings for the top 10 YouTube partner channels. VEVO (48 million unique viewers) and Warner Music (24 million unique viewers) predictably top the list, showing that YouTube is a main source online for viewing music videos. What is interesting is that Machinima, the video games channel, places fourth on the list with 22 million unique viewers and almost 70 minutes per viewer. At a time when video game programming is disappearing from traditional TV, it seems Google’s Machinima investment is paying off.

October 29, 2012
Pinterest Cracks The Top 50 Sites On The Web [U.S.]

comScore has released its Media Metrix rankings for the top 50 web properties in the U.S. in September.

“Students and teachers were back in the classroom in September, resulting in a surge in traffic to Education sites that earned it the #1 spot on the top-gaining categories chart,” said notes Jeff Hackett, executive vice president of comScore. “September also marked the first time that popular social media site Pinterest cracked comScore’s Top 50 Properties ranking as it surpassed 25 million visitors for the month.”

Google Sites, while still at the top, remained flat from month to month at 187 million visitors. Microsoft Sites took second place again at 167 million, down from 170 million the previous month. Yahoo Sites took third place again with 164 million, which is the same as it had the previous month.

October 24, 2012
September U.S. Search Market: Google Up, Microsoft Flat, Yahoo Down

comScore has released its latest numbers for the U.S. search market. They show Google sites up 0.3% in September at 66.7%, followed by Microsoft sites at 15.9% and Yahoo sites at 12.2%. Ask came in at 3.5%, and AOL came in at 1.8%. Microsoft remained flat from month to month, while Yahoo dropped by .6%.

“More than 16.3 billion explicit core searches were conducted in September, with Google Sites ranking first with 10.9 billion,” reports comScore. “Microsoft Sites ranked second with 2.6 billion searches, followed by Yahoo! Sites with 2 billion, Ask Network with 565 million (up 3 percent) and AOL, Inc. with 287 million.”

“In September, 69.4 percent of searches carried organic search results from Google (up 0.6 percentage points), while 25.1 percent of searches were powered by Bing,” the firm notes.

Here are the usual charts:

In August, Bing had gained market share and Google had lost a bit.

October 11, 2012
Apple, Google Continue to Take Market Share From RIM

Stop me if you’ve heard this one before. The latest ComScore numbers are out, and it appears that Google and Apple are still draining away RIM’s market share in the smartphone market.

The numbers estimate that Google’s Android software now runs on 52.2% of U.S. smartphones as of July 2012, up from 50.8% in April of this year. Apple’s iOS follows relatively closely, running on over 1/3 of U.S. smartphones (33.4%) in July, up from just under 1/3 (31.4%) in April. Meanwhile, RIM’s market share is down to 9.5% from its 11.6% in July.

When the smartphone market is broken down by the brand of smartphone used by Americans, it turns out that Apple is the only OEM to significantly increase its number of subscribers. iPhone users have increased from 14.4% of mobile subscribers in April to 16.3% in July. Samsung, the top U.S. smartphone OEM, managed to stay relatively steady, going from 25.9% in April to 25.6% in July.

Though RIM continues to hemorrhage market share, not all is dire for the company. This week the company announced it had sold 7.4 million BlackBerry devices – far exceeding investor expectations. Though it still lost money in the second quarter of 2012, it lost less than was expected and its number of global subscribers grew to almost 80 million.

Part of the reason RIM was able to exceed investor expectations is that it has been able to successfully market its product in emerging foreign markets for smartphones. Another reason is the massive reorganization the company is currently undergoing, which included a large number of layoffs. The company is banking on next year’s release of its BlackBerry 10 OS and phones to boost its sales.

(via Apple Insider)

September 28, 2012
iPhone 5 Sells As Many in 3 Days as the iPhone 4S Did in One Month

Today was finally it. iPhone 5 day. Customers who had been waiting in lines outside of Apple stores were finally able to enter and receive their new most-prized possession. But, wait – isn’t that deja vu we’re all feeling? Hasn’t this all happened before? Indeed, it has, but if you think the hype for the iPhone 5 compares to that of the iPhone 4S, think again.

Apple today told the Wall Street Journal that the iPhone 5 has far surpassed any previous models in terms of pre-orders. The initial shipment of the devices was sold out in one hour, and it was revealed later that Apple sold 2 million pre-orders during that first day.

Digital marketing research firm comScore compared the numbers compared the numbers revealed in the WSJ article to the numbers they have for iPhone 4S sales from October 2011. It turns out that during its first three days of availability, the number of iPhone 5 online U.S. pre-orders were nearly as high as the number of iPhone 4S’ sold in its first month.

This isn’t particularly surprising, given that analysts last month predicted Apple could eventually sell as many as 250 million iPhone 5s. It’s just a reminder of the powerful branding Apple has in the smartphone market, and how that power is continuing to grow, despite increased competition.

September 21, 2012
Bing Up, Google Down In Latest Search Market Report

comScore released its reports for the top 50 web properties in the U.S. and U.S. search market share today. The two reports may have a direct relationship in terms of the market share fluctuation between Google and Microsoft.

In the top 50 web properties report, comScore revealed that Google sites, while still on top, dropped from 190 million unique visitors to 187 million from July to August. Microsoft sites went up from 169 million to 170 million.

In the search engine report, we also see Google dropping a bit, and Bing rising. Google went from 66.8% in July to 66.4% in August, while Bing went from 15.7% in July to 15.9% in August.

The share percentage for the Search Alliance between Bing and Yahoo is slightly different than the total combined number of Bing and Yahoo search share. The comScore report breaks out “powered by” search numbers for both Bing and Google, with the most recent Search Alliance share at 25.3%. The reason for this slight difference is that Bing doesn’t entirely power all aspects of Yahoo search.

As with the Top 50 report, comScore has changed its methodology a bit. The firm says, “The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households.”

Because of the changes, the report excludes month-over-month changes.

September 12, 2012
Here’s A Look At The Top 50 Web Properties In The U.S.

comScore has released its Media Metrix rankings for the top 50 web properties in the U.S. in August.

And here they are:

Google Sites ranked at the top yet again, with 187 million unique visitors. This is actually down from 190 million in July. Microsoft sites were in second place with 170 million (up from 169 million) and Yahoo Sites were in third with 164 millio (up from 162 million).

Here are the ad ecosystem rankings:

comScore actually revealed a few updates to its methodology this time around.

“The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment,” the company explains. “The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.”

Because of the new methodology, this month’s report excludes the reporting based on month-over-month percentage changes, so we don’t get to see the top gainers this time around.

September 12, 2012
These Are The Top 50 Web Properties In The United States

comScore has released its Media Metrix rankings for the top 50 web properties in the U.S. in July.

And here they are:

Google sites were up from last month, at over 190 million unique visitors in the U.S. compared to 168 million for Microsoft sites, 162 million for Yahoo sites, and 160 million for Facebook.com. Yahoo actually lost traction, as last month, it was beating Microsoft (167 million vs. 166 million). Facebook remained relatively unchanged.

Here are the ad ecosystem rankings:

Instagram topped the list of top gainers, followd by Sun Microsystems, PriceGrabber and Valve:

“Millions of Americans visited the Business and Finance category in July for up-to-the-minute reporting on the unsteady financial markets and for a mid-year health check on their investments and other financial interests.” said Jeff Hackett, executive vice president of comScore. “With summertime leisure also in full effect, many others took a more laid back approach to their web browsing by visiting community-based interest sites, including Pets and Beauty/Fashion/Style sites.”

Surprised by anything on the lists?

August 23, 2012
Bing Now Powers 25.6% Of U.S. Searches

comScore released its monthly U.S. search engine rankings report for July, which sees Google leading the market at 66.8%, flat from June’s report.

Microsoft sites were slightly up (0.1%) at 15.7%, followed by Yahoo sites (flat) at 13%. The Ask Network managed to climb 0.1% reaching 3% market share, and AOL remained flat at 1.5%.

Still, in July, 25.6% of searches were powered by Bing.

Here’s a look at explicit core searches from June to July:

As you can see, Google, Microsoft, Yahoo and Ask all saw growth in that department.

August 15, 2012
It Looks Like Google+ Growth Is Doing Pretty Well Globally Too

Earlier this week, we reported on Compete’s numbers for Google+’s unique audience growth in the U.S., as pointed out by Kontxt communication consultant Morten Myrstad in a post on Google+ itself. For a ghost town, as many seem to consider it, Google+ seems to have grown pretty significantly from month to month.

Today, Myrstad posted on Google+ growth again, this time citing global data from comScore.

“According to comScore, Google+ had 110,7 million unique visitors worldwide in June,” he says. “Compared to last November, this is a growth of 66%. In the U.S., the growth is even higher, with an 82% growth from November to 27,7 million unique visitors in June.”

“In pure numbers, Google+ according to comScore grew from 66,7 million visitors worldwide last November to 110,7 million visitors in June,” he adds. “This is a growth of 66%. With 110,7 million unique visitors during a month, from desktops only, the comScore data also seem to confirm Google’s own published data: 250 million accounts, 150 million monthly users and 75 million daily users worldwide. According to the comScore data, 25% of the Google+ worldwide visitors in June came from the U.S., up from 22,8% in November last year.”

Myrstad notes that comScore’s data (as well as the Compete data) only represents desktop use, and does not mobile use, which Google’s Vic Gundotra has indicated is higher.

Google+ certainly doesn’t have the users of rival Facebook, but considering how young it is, and how much Google will continue to push it into its various products (including search), it’s very likely that the growth will continue.

July 26, 2012
Here Are The Top 50 Web Properties In The U.S.

comScore has released its Media Metrix rankings for the top 50 web properties in the U.S. in June.

And here they are:

Google sites saw 189 million visitors, compared to Yahoo’s 167 million, Microsoft’s 166 million, and Facebook’s 160 million.

Here are the ad ecosystem rankings:

The list of top gainers from month to month is pretty interesting. For one, Zynga managed to double its unique audience in the U.S. in that time. Mozilla put in a pretty impressive showing in that category as well:

“June got off to a strong start with significant traffic gains seen at Travel and Retail sites as Americans readied their free time for the long-awaited summer months,” said Jeff Hackett, executive vice president of comScore. “With more leisure time for game playing on their hands, nearly 15 million people visited Zynga in June, representing a 103-percent gain to rank as the top-gaining property.”

Are you surprised by any of the rankings?

July 23, 2012