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Tag: clothes

  • Amazon Could Launch Its Own Clothing Line

    Amazon has spent years building up its Fashion division, providing a marketplace for other companies’ clothes. Now, Amazon is looking to sell their own clothing.

    Remarks from VP of clothing at Amazon Fashion Jeff Yurcisin indicate that Amazon wants to fill in the gaps, and offer its own private label items when other brands have declined to sell on the site.

    From BuzzFeed:

    “For Amazon, we know our customers love brands, many of the brands in this room…and that’s where the lion’s share of our business comes from,” Jeff Yurcisin, vice president of clothing at Amazon Fashion and CEO of Amazon’s Shopbop unit, said at the WWD Apparel and Retail CEO Summit on Tuesday. “When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that.” Amazon may get into private-label for those kinds of goods, he added.

    In a way, this announcement feels inevitable.

    Amazon already sells items from big name brands like Calvin Klein, Carter’s, Jessica Simpson, Levi’s, kate spade new york, Nautica, New Balance, PUMA, Roxy, and Steve Madden.

    But not every top fashion brand is eager to get in bed with Amazon.

    Take this, from a recent New York Times article on Fashion Week:

    While fashion companies like these are drawn to Amazon’s huge reach — more than 40 million United States customers have made clothing, shoes or accessories purchases in the last 12 months on Amazon.com, Ms. Beaudoin said — many are concerned about tying their brands to a website that is far more a utility than a boutique…

    …The concerns mainly involve the presentation of the pieces on the site and the pricing. Legally, a wholesaler cannot insist that a retailer sell an item for a certain price. But a company like Lacoste does not want to offer its products on a website that may slash its prices (as Amazon does with books and other products) such that its brand comes off as down-market.

    So, when Amazon has a fashion gap, it can fill it with its own product.

  • Women’s Leggings Reminder: No, They Are NOT Pants

    Raise your hand if you’ve dealt with the following scenario involving women’s leggings.

    Your friend comes to you red-faced and more than a little bothered. When you ask what’s wrong, she shares her day with you.

    She was strolling down the street and noticed she kept getting odd looks. Those looks had something to do with her leggings.

    Did they tear somehow? Was there something embarrassing stuck to them?

    When she rushes to the nearest restroom to examine herself in a long mirror she notices something about her leggings that never occurred to her at home: You can see EVERYTHING below the waist.

    It’s then that you give your friend a sympathetic pat on the back about their leggings faux pas and reminds them that it’s quite a common fashion error.

    You see…some women love leggings so much they treat them like pants.

    The problem is that leggings AREN’T pants. Women’s leggings aren’t pants the same way pantyhose aren’t pants.

    In fact, have you ever noticed that women’s leggings are typically found in the hosiery section of a store or online shopping site?

    There was even a Harvard study done which determined this outright.

    If you want leggings for pants, consider jeggings. All of the tight fit and none of the potential embarrassment.

    Now, does your love of leggings mean you have to wear pants with them?

    Of course not!

    Here is a video filled with cool examples of how to wear leggings with all of the fashion and none of the “everyone can see your purple polka-dotted underwear”:

    Notice the one leggings-as-pants look featured leggings that LOOK like pants? If you intend to wear leggings as bottoms, opt for material like wool, denim, or leather.

    So remember: Women’s leggings are an important staple to have in your closet. Just don’t presume that your sheerer-than-you-think leggings are an immediate replacement for pants.

    And as a final reminder as to how women’s leggings aren’t pants, let’s observe a woman wearing only a thong whose lower half has been spray-painted to look like pants:

    As you can see, even body paint is a more convincing representation of pants than leggings!

    So before you finish your outfit with women’s leggings, consider whether or not your outfit is REALLY finished.

  • Ronald McDonald Officially A Hipster

    Ronald McDonald Officially A Hipster

    Ronald McDonald is changing his style. He got rid of the goofy ass yellow jumpsuit and got a tailored, well-fitting “whimsical new red blazer” blessed with embroideries, paired with some skinny, cheese colored hipster pants that ride up the crotch seam; swag.

    Through his company’s account, Mr. McDonald is increasing his presence through social media channels around the world. The corporate clown is seeking to engage consumers through the use of the #RonaldMcDonald hashtag on Twitter.

    Ronny is on a mission, with a statement via Twitter:  “Fun makes great things happen” – essentially, that having fun will create a domino effect that will lead to acts of goodness; just be sure to use the hash tag when you capture those moments.

    Ronald McDonald wants you to share the fun*:

    * = “Fun” does not include the following: Sex, drugs, bestiality, murder, torture, rap music, bullying, suicide, racism, sexism, ammonium hydroxide, self-mutilation, eating at Burger King®.

    “Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House,” said Dean Barrett, Senior Vice President, Global Relationship Officer.

    “Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant.”

    In addition to his hip attire, Ronald will occasionally sport a vest; he kept his red-and-whte striped rugby shirt and big red shoes.

    Where one would find Ronald McDonald here in US to be the painted up face of corporatism disguised as a friendly clown, in Japan, he is a demon like no other:

    https://www.youtube.com/watch?v=niFCK-Pl3Vc

    Translation: “He’s always there. McDonalds.”

    Image via YouTube           

  • Abercrombie Apologizes Once Again for CEO’s ‘Exclusionary’ Comments

    Clothing retailer Abercrombie & Fitch are continuing the apology tour, once again telling those angered by comments from CEO Mike Jeffries that they’re sorry for any offense they caused.

    Earlier this month, comments made by Jeffries during a a 2006 interview with Salon surfaced, and they hit with a thud. Jeffries said that yes, his store is exclusionary, and implied that their clothes aren’t for unattractive people.

    “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely….”That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

    That sparked a massive backlash, and the company was forced to apologize.

    Last week, Jeffries posted a note to Abercombie’s Facebook page:

    I want to address some of my comments that have been circulating from a 2006 interview. While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense. A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion. We hire good people who share these values. We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics.

    And now, the company has apologized again.

    “We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values,” said the company after a meeting with protesters at their Columbus, Ohio headquarters.

    When controversy like this strikes a major company, apologies don’t hurt. But can they repair their image and make thing right with those who feel that message hurts people? That remains to be seen. What do you think?