GM is turning to 3D printing to keep Tahoe production on track, printing some 60,000 parts as supply chain issues impact manufacturing.
The global semiconductor shortage and supply chain issues have been particularly difficult on automakers. GM, Ford, Toyota, Opel, and others have all experienced production issues. According to CNET, GM is turning to 3D printing to create 60,000 parts in a fraction of the time it would otherwise require.
GM’s management had the foresight to invest heavily in the tech in 2020, establishing the Additive Industralization Center using 15,000 square feet of space as a home for the 3D printing operation. The tech’s time to shine came roughly a year later, thanks to a change engineers made to the 2022 Chevrolet Tahoe. The change involved a new “spoiler closeout seal” to fill a gap in the SUV’s rear, with each of the 30,000 Tahoes in production needing two.
Thanks to 3D printing, GM was able to design and print all 60,000 parts in just five weeks, half the time traditional injection-molding would have taken.
With ongoing advances in the technology, 3D printing will no doubt play an increasingly important role in manufacturing across a range of industries.
GM is voluntarily recalling an additional 73,000 Chevrolet Bolt and Bolt EUVs over a fire risk.
GM initially issued a recall for the Bolt in November 2020 due to a charging issue that could cause the high-voltage battery pack to catch fire. GM then issued a warning a month ago over reports that at least two Bolts caught on fire despite being fixed in the initial recall.
The company is now expanding its recall to cover all 2019-2022 Bolts, including the Bolt EUV.
In rare circumstances, the batteries supplied to GM for these vehicles may have two manufacturing defects – a torn anode tab and folded separator – present in the same battery cell, which increases the risk of fire. Out of an abundance of caution, GM will replace defective battery modules in Chevrolet Bolt EVs and EUVs with new modules, with an expected additional cost of approximately $1 billion.
The issue appears to be a manufacturing defect in the batteries LG supplied to GM, and the two companies are working together to rectify the problem and replace the batteries.
The recall impacts 9,335 2019 Bolts (6,989 in the US and 1,212 in Canada) and 63,683 2020-2022 Bolt and Bolt EUVs (52,403 in the US and 9,019 in Canada).
“Our focus on safety and doing the right thing for our customers guides every decision we make at GM,” said Doug Parks, GM executive vice president, Global Product Development, Purchasing and Supply Chain. “As leaders in the transition to an all-electric future, we know that building and maintaining trust is critical. GM customers can be confident in our commitment to taking the steps to ensure the safety of these vehicles.”
GM is warning that at least two Chevrolet Bolts have caught fire, despite being serviced in a recall.
GM issued a recall for nearly 51,000 Chevy Bolts over a risk of the vehicles catching on fire when “charged to full, or very close to full, capacity.” At the time, GM recommended parking the vehicles outside, away from buildings until they could be fixed.
It appears the fix may not be 100% foolproof, with two Bolts catching on fire despite already being fixed under the recall. As a result, the company is once again asking users to leave the vehicles parked outside until the issue can be investigated further.
General Motors has been notified of two recent Chevrolet Bolt EV fire incidents in vehicles that were remedied as part of the safety recall announced in November 2020. Out of an abundance of caution, we are asking owners of 2017-2019 Chevrolet Bolt EVs who were part of the recall population to park their vehicles outdoors immediately after charging and not leave their vehicles charging overnight while we investigate these incidents.
The company also asks customers that have not yet taken advantage of the recall to go ahead and do so. With only two known cases, out of the thousands that have already been fixed, it’s entirely possible this new issue may be completely unrelated.
Despite constrained inventory and a global semiconductor shortage, GM sold 40% more vehicles in its second quarter.
Like virtually every automaker, GM has been impacted by a global semiconductor shortage, as a result of the COVID-19 pandemic. GM has been forced to halt production at some plants, and has resorted to shipping some trucks without their full complement of fuel economy chips, resulting in 1 MPG less for the life of the vehicle.
Despite these challenges, GM posted sales of some 688,236 vehicles in the US during the second quarter. This represents an increase of 40% over the year-ago quarter.
The company’s SUV and EV sales were an especially strong bright spot. The Chevy Bolt EV, along with the Traverse SUV, had its best ever second-quarter and first-half sales.
“The U.S. economy is accelerating, consumer spending is robust and jobs are plentiful,” said Elaine Buckberg, GM chief economist. “Consumer demand for vehicles is also strong, but constrained by very tight inventories. We expect continued high demand in the second half of this year and into 2022.”
“The agility and creativity of our supply chain, purchasing, engineering and manufacturing teams, in collaboration with our suppliers and dealers, have helped us continue to satisfy customers and gain market share in some of the highest demand segments of the market,” said Kurt McNeil, U.S. vice president, Sales Operations.
GM has unveiled its 2022 Chevy Bolt, including a larger EUV crossover model.
The Chevy Bolt is one of the most popular all-electric vehicles that doesn’t carry the Tesla badge. Thanks to GM’s lineage, the Bolt is often seen as a more mainstream alternative to Tesla, and has the price point to match.
GM is building on that success with the 2022 Bolt, adding a larger crossover variant alongside the familiar hatchback Bolt EV. The EV model maintains the 259-mile range it’s had for the last couple of years, while the EUV comes in at 250 miles. The starting price for the Bolt EUV is $33,995, while the Bolt EV starts at $31,995.
“We’ve lowered Bolt EV’s base price by more than $5,000 from the 2021 model, proving our commitment to make EVs attainable for everyone,” said Steve Hill, vice president of Chevrolet.
The new models are part of GM’s aggressive EV plans. The company has previously committed to phasing out fossil fuels in light duty vehicles by 2035, and plans to launch 30 EVs by 2025.
“We want to put everyone in an EV and the new Bolt EUV and redesigned Bolt EV are crucial to doing so,” said GM President Mark Reuss. “Together, they enable mainstream customers to be part of our vison of zero crashes, zero emissions and zero congestion.”
“The new Bolt EUV is the best of the Bolt EV packaged in an SUV-like vehicle with more technology and features, giving customers more choices and reasons to switch to electric,” added Hill. “This is an opportunity for Chevy to capitalize on the success we’ve built with the Bolt EV and bring new customers into the Chevy family.”
Providing consumers a choice between a hatchback and an SUV-style EUV is sure to be a winning combination with what is already one of the most popular EV platforms on the market.
General Motors has issued a recall for nearly 51,000 Chevrolet Bolts over fire risks.
The Chevy Bolt is one of the more popular electric vehicles, and has consistently received good reviews for its combination of features and price. Despite its success, however, GM is now recalling 50,932 of the vehicles due to fire risks.
According to the National Highway Traffic Safety Administration (NHTSA), “GM has issued a recall of 50,932 Chevrolet Bolt vehicles for the potential of an unattended fire in the high-voltage battery pack underneath the back seat’s bottom cushion. The affected vehicles’ cell packs have the potential to smoke and ignite internally, which could spread to the rest of the vehicle and cause a structure fire if parked inside a garage or near a house.”
GM says the issue impacts 2017-2019 models and “may pose a risk of fire when charged to full, or very close to full, capacity.” In 2017 and 2018 models, GM recommends changing the charge settings “to use the Hill Top Reserve option,” and recommends changing the 2019 charge settings “to enable Target Charge Level at 90%.” Starting November 17, GM will be rolling out a software update that dealers can apply to limit charging to 90% while the company works on a permanent solution.
In the meantime, until the charge settings are modified, GM and the NHTSA recommend vehicles be parked outside and away from dwellings.
The 2015 Chevy Colorado does a lot of things that are very un-truck like. After all, you typically imagine trucks as the workhorse of American farmers, construction workers and other blue collar jobs. It doesn’t always have to be that way though with modern trucks adding a lot of modern conveniences. It’s this progress that has Chevrolet’s latest drawing attention.
Motor Trend announced this week that 2015 Chevy Colorado is its 2015 Truck of the Year. The editors were impressed by its design, handling, MPG and more. The truck also offers a touch screen radio dial, 4G LTE and 305 horsepower in some models.
“After days of testing, hundreds of miles on the road, and our most rigorous truck testing program to date, our editors unanimously selected the Chevy Colorado as our 2015 Truck of the Year,” said Edward Loh, Motor Trend’s editor-in-chief. “Colorado is a smart, capable, and refreshingly honest truck that makes a strong value and efficiency statement. It’s perfectly sized and suited for the needs of many of today’s truck users.”
As you can imagine, Chevrolet is thrilled by the honor. The company points to its size and MPG as defining factors in this year’s model:
“The Chevrolet Colorado offers customers the versatility of a pickup in a powerful, refined, fuel-efficient midsize package, with up to 27 mpg EPA highway,” said Sandor Piszar, Chevy Trucks marketing director. “For Colorado to emerge from Motor Trend’s thorough evaluation as the 2015 Truck of the Year shows how Colorado is changing the game by offering truck customers fresh new choices.”
If you’re interested, here’s the competition the Chevy Colorado vanquished in its quest to become 2015 Truck of the Year:
Chevrolet Colorado WT and Colorado Z71
Chevrolet Silverado 3500 HD
Ford F150 2.7L EcoBoost and 3.5L EcoBoost
Ford F-450
Ford Transit 350 HR and Transit 150 MR
GMC Canyon SLT
GMC Sierra Denali 2500 HD
’tis the season to be breezin’ down winding roads – radio up and top down – in your convertible.
Just in time for these warm weather fantasies, Chevy lovers will get a chance to see the new 2015 Corvette Z06 convertible as General Motors Co. debuts it at the New York International Auto Show next week.
Earlier this year, the Corvette Z06 coupe was displayed at the Detroit Auto Show – and compared to the coupe, the 2015 Corvette Z06 convertible does indeed share some superficial similarities. There are the carbon fiber accents, extra cooling parts, similar fender and spoiler designs, and even an interior that is described as looking not terribly unique from the coupe’s.
However, the new Z06 Corvette convertible sounds like it certainly packs a punch from its LT4 6.2-litersupercharged V-8 engine. While precise specifications have yet to be released, expectations are that the transmission options will include a seven-speed manual as well as a new eight-speed automatic alternative. With at least 625 horsepower and 635 foot-pounds of torque, it’s said to be the most powerful convertible Chevy’s created to date. Another fun fact for Corvette fans is that it’s also the first Z06 convertible Chevy’s done since 1963.
GM’s global product development head, Mark Reuss, said in his released statement, that: “The Z06 Convertible is a world-class supercar in every sense.” He went to add:
“Only a handful of convertibles in the world bring more than 600 horsepower and 600 pound-feet of torque. Even fewer can match the advanced technologies, aerodynamic design, and visceral driving experience of the Z06 Convertible.”
While the Corvette coupe will be sold later this year in limited amounts, the availability and dollar amount you’ll be dropping on your drop-top has yet to be announced.
Image via Youtube
Chevrolet today announced that it will be adding data and an app store to many of its 2015 model vehicles.
Chevrolet’s “AppShop” will start appearing in the company’s Corvette, Equinox, Impala, Malibu, Volt, and Silverado vehicles this summer. The store will be accessed through a touchscreen in vehicle dashboards. Through it, customers will be able to download a variety of apps including those for music, weather, news, and in-vehicle diagnostics. Specific apps already announced for the AppShop include The Weather Channel, NPR, Slacker Radio, and iHeartRadio.
“We listen to our customers, and they want more choices like they have with their smartphones,” said Alan Batey, SVP of Global Chevrolet. “They’re telling us they want more integration, more options, and more control in a safe manner. Chevrolet AppShop is an in-vehicle information resource that allows our drivers to customize and refine their experiences from their Chevrolet.”
To access the AppShop Chevy customers will need to take advantage of the 4G LTE capabilities that Chevy will be putting into these same vehicles. The data will be a part of Chevy’s OnStar service, and customers will have to sign up for a data plan to take advantage of it.
Chevy is touting its new data offerings and app store as a feature that will save drivers from having to engage with their smartphones while driving. Whether or not a dashboard full of apps is any less distracting than a smartphone, Chevy drivers will soon be able to have a limited app-like experience built into their vehicles.
“At General Motors, we are trying to minimize driver distractions through the use of technology,” said Phil Abram, chief infotainment officer at GM. “In addition to AppShop, Chevrolet offers features like text-to-voice and smartphone voice pass-through integration to create a safer driving environment.”
If you see a vehicle that moves like a stealth bomber on wheels while driving, don’t be alarmed. It’s just the 2014 Corvette, and you can bet your money that you’ll be seeing it quite often real soon.
On the brink of the new Corvette’s release, Chevrolet reported that as of last month, 485 pre-ordered vehicles have been shipped to various dealerships around the country. Whether the 485 recipients know it or not, they’ve already started a few trends with the new vehicle.
In a brief interview with AutoBlog, Chevrolet representative, Monte Doran, revealed that nearly all of the customers who placed pre-orders for the vehicle are not new to the Corvette experience. As a matter of fact, nearly all of them were existing owners of previous Corvette models.
The awe-factor in the Corvette trends was that a notable 38% of the new vehicles where built with the request of the all-new seven-speed manual transmission. The intriguing percentage is actually one for the record books as it was noted as the highest of any General Motors vehicle. That goes for the Camaro too. Another fascinating trend is that a whopping 75% of the pre-order customers opted for the Z51 Performance Package, and more than half of those vehicles were customized with the magnetic ride suspension system.
General Motors stated that they expect the high level of customized Corvette orders to eventually wane as more C7 fanatics get their hands on their prize possession. They also expect the purchase percentage to increase for the six-speed paddle-shift automatic transmission.
However, if you want a new customized C7 before it hits mass production, be prepared to play the waiting game – possibly six months to be exact, according to CarBuzz. With some customers willing to pay a whopping $20K for priority on the waiting list, the vehicle is definitely in high demand. But, it doesn’t seem anyone is complaining so the Vette must be worth the wait.
They say numbers don’t lie, and actions speak louder than words. Chevrolet is definitely living up to both cliches with the highly anticipated C7 Corvette Stingray. But, there’s one auto performance guru that looks to make the ‘Vette even more of a monster than it already is. Back in July, Hennessey Performance Engineering announced their aspiring plans to kick things up a notch, taking the Corvette to yet another accelerated level – literally and figuratively. Now, they’ve did the honors of testing the first consumer production release of the 2014 Corvette Stingray.
With a laudably notable reputation for building fast toys, the Texas-based, tuning powerhouse recently announced their preliminary plan of action to expound upon their customized upgrade package for the new C7 Corvette. Now here’s the kicker – Chevrolet has yet to release official details for the Z07 and Z51 performance version of the Stingray, let alone mass-produce the base model of the vehicle for dealerships.
But, regardless of the factory modifications Chevrolet will present, it probably won’t come close to the “Stingray on Steroids” that Hennessey looks to produce. With plans to tweak the ‘Vette’ up to approximately 1,000hp, Hennessey’s twin-turbo HPE1000 upgrade package looks as though it will be unprecedented and highly lauded in the modified auto world.
But before the package can be deemed effective, the preliminary modification process has to start with a blueprint, and what better way to produce such a massive blueprint than to put it to the test. Hennessey had the esteemed honor of putting the first customer-owned ‘Vette on the asphault in a baseline dyno test.
Hennessey stated that the Black Stingray in the video is a bone stock 3LT, 6-speed automatic, with a Z51 Performance Package. In the video, the Stingray puts down approximately 399rwhp with 400ft-lbs of torque. So in a nutshell, Chevrolet backs its promise to “under-estimate and over-deliver.”
Chevrolet also stated that the Vette’s power-to-weight ratio improvement for a ‘lighter and faster’ execution are the components that make the car’s “0-60 in four seconds” possible. In all actuality, the Vette precisely produces 460bhp, hitting 60mph in 3.8 seconds. However, Hennessey’s speed test proved the results to be slightly different, but only by tenths of seconds in contrast to Chevrolet’s claims, reported Corvette Blogger.
Hennessey’s black Stingray produced a 4.15 second, 0-60mph run, accelerating to 100mph at 9.5 seconds. So the power-to-weight calculations, in conjunction with the speed expectations, were slightly inaccurate. But, you have to take into consideration the kit designed to test the car which adds to its weight. This particular element actually rationalizes the reason for the baseline dyno test, but at this point, Hennessey’s tests are all preliminary, and the final results will probably end up totally different by the time their performance package is perfected under the hood.
But aside from the preliminary test, Hennessey has no intention of waiting for Chevrolet to unveil their plans for the Z07 and ZR1 customized models. They’re already tenaciously at work designing powerful modifications and supercharged conversions, just as General Motors is working to mass-produce the vehicle for dealerships. This is definitely just the beginning for the C7 Corvette Stingray.
With the release of the 2014 Chevrolet Corvette Stingray, General Motors promises way more than eye-candy with an attractive, exotic body style, and a gleaming set of racing rims. Whether you’re simply admiring it from afar, or watching it zip down a freeway or race track, the automaker promises that the new sports car will “over-deliver.”
Widely known as the “C7” among avid sports car enthusiasts, the 2014 ‘Vette base model is expected to come with approximately 450 horsepower, which will probably span out to 455 horsepower once the definitive numbers are garnered in. Then, there will be the optional customization, which will offer a ‘high performance exhaust kit, expected to render a whopping 460 horsepower, for those who thrive off the need for speed. However, it isn’t just the power that makes the notorious ‘Vette unprecedented. With a strategically amended engine structure currently undergoing various performance tests, the LT1 6.2-liter V-8 is expected to be the glory of the Stingray.
During a GM press release, chief engineer of the engine program, Jordan Lee, said, “The 2014 Corvette Stingray’s LT1 engine is a triumph of advanced technology, delivering more power and torque than ever before with greater efficiency. The LT1’s performance compliments the Corvette’s low mass with a tremendous feeling of power that builds as the rpm climbs. Drivers will experience more power and acceleration than ever before with the standard engine – in fact, it’s power and torque surpass many up-level engines offered by competitors.”
With the improvement of its power-to-weight rate and 460 pounds of torque, the C7 looks to live up to the concept of “lighter and faster,” going from 0-60 seconds in a mere four seconds. Definitely not bad for a base model sports car!
According to NBC News, the Stingray is purposed to make history as the most powerful base-model Corvette ever released over the car’s six decade pedigree. The 2014 Corvette Stingray edition is slated to be released by the end of the summer with a base price starting at $51,995, with the convertible to follow by the top of next year.
People really seem to be enjoying this new ad from Chevy, uploaded to YouTube a few days ago. YouTube has it in the “Trending Topics” right alongside things like the ever-popular Harlem Shake and Asteroid 2012 Da14. Given how much these other things are being talked about, that’s a pretty good start for an advertising campaign.
It should probably be noted that the ad is currently featured on the front page of YouTube, as an actual ad. Still the comments on the video are overwhelmingly positive.
Polyphony Digital, the developers of the Gran Turismo series, knows what racing fans want. They want Gran Turismo 6, with photo-realistic cars, settings, and weather conditions. Unfortunately, the developer will have to sit on any news of a new core title until Sony finally announces the PlayStation 4. Until then (which could come as soon as May), Polyphony will continue supporting and reminding gamers that Gran Turismo 5 is only a little over two years old.
Today, Sony announced that a free 2014 Corvette Stingray DLC add-on will be available through the PlayStation Store starting tomorrow. The real-life car debuted earlier this week at the North American International Auto Show, and Chevrolet “worked very closely” with Polyphony to develop the in-game car.
Sure, it’s a marketing gimmick for Corvette, but it’s also very shiny. Check out the trailer for the DLC below and make sure to download a free car tomorrow.
One of the highlights of Apple’s WWDC 2012 keynote was the introduction of iOS 6. During the presentation, Apple unveiled a bunch of great new features that would be coming to their mobile operating system when it launches alongside the new iPhone this fall.
Among those awesome new features were improvements to Siri, and the addition of turn-by-turn navigation to the Maps app. As part of that, Apple announced that Siri would be getting an “eyes free” mode. That is, a button on the steering wheel of your car would activate Siri, allowing you to give commands (including navigation requests) without ever taking your hands off the wheel or your eyes off the road.
As part of the announcement, Apple said that they had been working with a number of auto manufacturers who were on board and would be bringing eyes free Siri integration to their vehicles soon. They flashed the logos of nine auto makers on the screen, including GM, BMW, Toyota, and Chrysler. Ford, which already has similar technology in place with its SYNC system, was conspicuously absent from the list.
The question, of course, was which of these auto makers would get Eyes Free-capable vehicles rolling off their assembly lines first. The answer, it seems, is GM. According to GM Authority, GM is prepping two models that will have Eyes Free integration: the Chevy Spark and the Chevy Sonic. The timing of the rollout is unclear, but the report suggests that there will be an announcement sometime within the next year. That suggests that we won’t be seeing Eyes Free in the 2013 models of either vehicle, though the 2014 model seems pretty certain.
It is not yet known when any of the other car makers will be rolling out Eyes Free integration in their vehicles.
Leading auto makers assembled at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards on April 4th. Nielsen’s winner for most effective auto advertisement was Chevrolet.
Executive Vice President of Nielsen Global Automotive, Ian Beavis, also presented awards to Acura, Ford, Lexus, and Toyota.
Kevin Mayer, Director of Global Chevrolet Marketing, says “it is very exciting to win Nielsen’s best in show award.”
Ian Beavis said it won because it was, “a very emotional ad — clearly cut through — appealed to people on an emotional level — but it had a message of frankly, Chevy being part of the fabric of life.”
Beavis went on to say that he believes the quality of advertising has gone up and that there is more variety. What he finds troubling about advertising is that “cut throughs are at about 20%” which means that people do not remember 80% of all the ads out there correctly.
Effective advertising does not usually come naturally and requires considerable effort and strategic placement of brand icons.
Mayer stressed that it is important for companies to be consistent in their message and the way media strategies are employed. He added that Chevy listens to their viewers to determine what their winning concepts are.
Beavis hopes that Nielsen will continue to teach the automotive industry how to make quality ads through their collaboration.
Before the Super Bowl, many companies were eager for consumers to feast their eyes on the much-anticipated commercials set to debut during the game. Some literally couldn’t wait and “leaked” their commercials a few days early. This was likely done to generate some early buzz for products, but a new analysis reveals that the plan may have backfired for some of these companies.
YouGov BrandIndex, a firm that monitors such things, has maintained their studied eyes at how consumer interest has sustained for businesses that released their Super Bowl ads prior to the game and compared that data with businesses that kept their Super Bowl commercials under wraps until the game. The study looked at the ten days following the Super Bowl and gauged consumer interest in businesses from both of the groups.
The analysis found that companies like Honda and Acura, who released commercials a week ahead of the Super Bowl, saw a precipitous decline in consumer interest in the days after the Super Bowl. In fact, consumers appear to have gotten their fill of the two car companies’ commercials leading up to the Super Bowl because interest for both of them peaked during the game and then quickly disappeared afterwards. Among the top companies that were still generating interest after the Super Bowl based on their commercials, both Honda and Acura fell out of the Top 10 brands and bottomed out at 21 and 26, respectively.
Alternately, those companies that didn’t debut commercials until the Super Bowl enjoyed the greatest staying power in the mind of consumers. Doritos, Chevrolet, Bud Light, and Budweiser have maintained a high level of interest with consumers still weeks after the Super Bowl. In fact, Doritos probably did themselves a favor by rejecting that one advertisement that eventually went viral. Nothing like enjoying the best of both worlds.
Below is a table that YouGov put together with the data from their analysis. What say you, readers of the Internet? Of the companies listed in the table that have managed to keep the attention of consumers, any of those businesses’ commercial resonating with you? Let us know in the comments below.
Now that the Giants have won the Super Bowl, we should be able to forge about Super Bowl rivalries, right? Not if Ford has anything to say about it.
You may have seen GM’s ad during the Super Bowl. It pokes fun at Ford owners’ inability to survive the apocalypse because one’s truck model definitely changes survival odds.
The ad pokes fun at Ford, but is it enough to get angry over? Ford thinks it is.
Ford told Reuters that they have the safer pickup truck so even without the poking fun, GM is just wrong. Well, GM is not going to pull the ad because it’s a good ad. Why pull an ad even if it makes your competitor look bad? That’s the point of an advertisement.
Ford says that they are going to fight the allegations that they make an inferior truck not in court, but in the ad space. They will protect their claim of having the best-selling truck for the past 35 years.
It’s nice to see competition in the ad space. Even if both companies come out looking all the more foolish for their jabs at each other, the consumer gets the hilarious attack ads they make.
It turns out Microsoft’s Kinect, the Xbox add-on that lets users play games without controllers, is not just entertainment for users, but an interesting advertising platform for businesses. Microsoft revealed some campaigns from Chevorlet, Sprint and T-Mobile, which will launch with Kinect on November 4.
"With Kinect for Xbox 360, we are removing the last barrier to interactive television — the controller," said Mark Kroese, general manager of the Interactive Entertainment Advertising Business Group at Microsoft. "We have seen tremendous momentum from the advertising community, including big campaigns from Chevrolet, Sprint and T-Mobile. These visionary marketers are leading the entertainment revolution with ground-breaking campaigns that are highly engaging."
For Chevy’s campaign, Kinect users will be able to test-drive the Chevrolet Volt in the game Kinect Joy Ride. In addition to this, after viewing a video ad on Xbox LIVE or on the Web, users will be able to unlock and download Chevrolet Cruze, Camaro and Corvette cars to drive in the game. Chevy will follow that up with a New Year campaign in the Kinect Hub showcasing the same vehicles.
Sprint will sponsor the launch of "Kinect Adventures" with a co-branded retail experience on Xbox LIVE and a sponsored contest in which players of the game have the chance to get their pictures featured on Xbox LIVE.
T-Mobile will have fixed product placement throughout Kinect Sports, including volleyball net signage, custom bowling balls and foam fingers held by the arena audience. T-Mobile is also sponsoring a Kinect Sports contest.
