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Tag: Campbell Soup Co

  • K-Cups Available In Soup Varieties Next Year

    K-Cup and soup lovers, both, are about to be pleasantly surprised by a new creation when Campbell Soup Co. and Green Mountain Coffee join forces to produce K-Cup soups next year.

    So far, three varieties of soup cups will be available – including a Chicken Broth and Noodle choice.

    Campbell Soup Co. has been trying to diversify their food offerings for years; they have launched soups that can be eaten on the go without a spoon, and many different types of new flavors. Campbell’s also carries “Go” soups, which come in microwavable packaging.

    Green Mountain is a company that has achieved enormous success with their single-serve coffee machines, much like a Keurig; they not only carry K-Cups of coffee varieties, but also cups of teas, fruit juices and hot chocolate. Now, they will be carrying soups as well.

    According to the manufacturer of Green Mountain single-serve coffee brewers, the machines are self-cleaned during the brewing process; fans of coffee and soup, alike, won’t have to worry about their flavors mixing when using their machine to make coffee AND soup.

    The K-Cups of soup will work much like Cup O’Soup and Ramen Noodles soups – a small packet of broth will be included to be brewed over a packet of dried vegetables and pasta.

    As of right now, there is no nutrition information available for the individual serving soups – they are still in planning stages, although there have been many consumer tests done on the idea – but the cups are currently being categorized as “snacks.”

    Campbell Soup Co. CEO Denise Morrison said recently of the new creation, “It’s a delicious soup at the touch of a button.”

    No word yet on an exact date of when the K-Cup soups are expected to hit supermarket shelves next year.

    Image courtesy Campbell Soup Company via Wikimedia Commons.

  • K-Cup Announced by Campbell’s and Green Mountain

    Campbell’s has come a long way since consumers started enjoying the “Mmm Mmm Good” canned soup company, and now we can call it the K-cup soup company, too. Campbell Soup Co. and Green Mountain, which currently produces coffee and other beverage K-cups for its Keurig machines, are working together to bring, “delicious soup at the touch of a button,” says Campbell CEO Denise Morrison.

    Morrison says she is an avid Keurig user and that sparked the idea that she ran by Green Mountain at an event just under a year ago. Green Mountain CEO Brian Kelley says, “Consumers told us we should put Campbell soup in these machines.” The idea was scrutinized by “considerable” consumer testing.

    Will the iconic cans go the way of Campbell’s Generation Test! campaign on Facebook? (If you’re wondering… Yes, I pressed LIKE.)
    Campbell Soup Co.

    To ward off worries from coffee connoisseurs, Green Mountain says that its single-serve machines are designed to cleanse the system through the brewing process, so flavors should not be corrupted.

    Product details are still being worked out but the K-cup versions of the soup are being labeled as “snacks.” Three varieties are anticipated for next year, including Chicken Broth & Noodle.

    Campbell is hoping this venture appeals to 20- and 30-year-olds as it tries to reinvigorate sales. The company is working on diversifying its portfolio with foods considered fresher or healthier over its traditional packaged food offerings. Recent acquisitions include Bolthouse Farms juices and Plum Organics baby food.

    The idea has its fair share of enthusiasts and detractors, as do K-cups in general. On the pro side, reviewers cite convenience, clean-up, speed, variety of flavors and exact measurements (in this case, of coffee). Cons lean toward the quality (of the coffee), a lack of control over what’s happening in that little cup, expense, availability and waste (though there are reusable filters, but there go most of your pros).

    Tweets also fall on both sides of the soup spoon…

    [Image via Campbell’s Official Website and Facebook.]