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Tag: Call-To-Action Buttons

  • Facebook Launches ‘Donate Now’ Call-To-Action Button

    Facebook Launches ‘Donate Now’ Call-To-Action Button

    Facebook announced the launch of a new call-to-action button for pages that enable users to give them money. This one is “Donate Now,” and is obviously aimed at nonprofits.

    Facebook said in a post on the Facebook for Business Page:

    We are excited to introduce a new “Donate Now” call-to-action option on both link ads and Pages. Now, it’s easier than ever for nonprofits to connect with people who care about their causes and encourage them to contribute through the website of their choice.

    To be clear, you actually have to identify your page as a nonprofit to have access to the button.

    donate-now

    “Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same,” a Facebook spokesperson says. “We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.”

    The button joins others announced late last year including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.

    Image via Facebook

  • Facebook Rolls Out Call-To-Action Buttons For Businesses

    Facebook announced a call-to-action feature to “help Pages drive business objectives directly from the Page itself.”

    “Businesses will now be able to link from a selection of buttons to any destination on or off Facebook, allowing for a much deeper integration with Pages,” a Facebook spokesperson says. “The seven call-to-action buttons available are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video.”

    In a blog post, Facebook shares a quote from Dollar Shave Club, which has been using one of the buttons:

    “Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x higher conversion rate versus other comparable social placements aimed to drive new user acquisition.” — Brian Kim, Director of Acquisition, Dollar Shave Club

    That’s encouraging for businesses, who haven’t had a great year with Facebook, thanks to a widespread decline in organic reach for Facebook posts. This week has been full of exciting announcements from the company, however, when it comes to Pages. We went though them here, but in addition to these call-to-action buttons, Facebook has made important updates to search and its Trending feature, as well as post targeting, new insights, and some other tools for Pages.

    And don’t forget, they’re still testing that buy button, which could lead to some big things for ecommerce businesses.

    Facebook is rolling the new buttons out in the U.S. over the next few weeks, and will release them worldwide next year.

    Image via Facebook