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Tag: businesses

  • Panic bars save lives, says Qualified Hardware

    In the summer of 1883, a traveling variety show made a stop at Victoria Hall in Sunderland, England. Near the end of the show, the entertainers announced to the more than 1,000 children in attendance that upon exiting the Hall, they would be met with a prize.

    Anxious to get their hands on whatever gift awaited, hundreds of children rushed down a staircase toward the door. What they didn’t know was that the door would not allow for their safe passage. Having been opened inward and bolted to the floor, the door was designed to limit the flow of patrons. As the story goes, the gap between the door and the frame was only wide enough to allow one child to make it through at a time.

    But the hundreds of eager children didn’t know that, and continued to rush down toward the exit. With nowhere to go, the children at the front of the line were crushed and suffocated. When all was said and done, 183 children lost their lives.

    Out of this tragedy, the panic bar was born.

    The panic bar, also known as a crash bar, is an unlocking mechanism – usually spring-loaded metal bar – that when pushed, quickly unlatches the lock and allows the door to swing wide open. After the Victoria Hall tragedy, the town decided that doors must open quickly and easily in situations like that, and began fitting public locations with panic bars.

    “It is interesting to know that the force of six or seven people pushing in the same direction can generate up to 1,000 lbs of force. Human stampedes can happen out of nowhere so having panic bars in place reduces the risk of tragedy, at least within buildings,” says Kevin Klein, E-Commerce Sales Manager for Qualified Hardware, a supplier of high quality door and lock hardware.

    Despite Sunderland’s decision to make panic bars a requirement, the idea didn’t catch on across the pond until two decades later.

    In 1903, more than 600 people died at the Iroquois Theatre in Chicago, Illinois. During a performance of the popular musical Mr. Bluebeard, a light shorted out and lit a curtain on fire. As patrons flocked to the exits, many were confronted with unfamiliar locks. Others found themselves trying to open windows that only appeared to be exit doors. Some show-goers were trampled, some were crushed, and others died of smoke inhalation. The Iroquois Theatre Fire remains the most-deadly single building fire in the history of the United States.

    This tragedy is what spurred the installation of panic bars across the U.S. These devices has been building code requirements ever since.

    “Tragedies like the Iroquois Theater Fire and the Victorian Hall Disaster were devastating. We’re so lucky today to have systems in place to prevent tragedies like this from happening again. And human stampedes still happen. There was a really horrible incident in Cambodia at a Water Festival in 2010 and 465 people died. The most important thing is to learn from these events and put systems in place to make the world safer,” says Klein.

    “There are organizations like the International Code Council that are committed to standardizing building codes to build a safer world. Panic bars are a part of that code. With proper preparation, tragedy can be avoided.”

    In public buildings, panic bars are a no-brainer. They allow people to quickly exit and avoid being caught up in the logjam that occurs when too many people are clamoring toward an exit that simply can’t accommodate the flow. As Qualified Hardware’s Klein says, human stampedes can happen out of nowhere, and panic bars have and will continue to save lives.

  • Stamps Increase: USPS Seeks To Raise The Price

    The USPS is seeking to increase the price of stamps, which will certainly be disapproved of by American citizens. The postal service is planning a 3-cent increase, which would raise the price to 49 cents, in order to mail a letter. The proposal of this rate increase must be approved by the independent Postal Regulatory Commission. If accepted, the increase would take effect on January 26, 2014.

    As a part of the request for the rate increase, the cost for each additional ounce of first-class mail would increase from one penny to 21 cents. Additionally, the price of mailing a postcard would rise by a cent, to 34 cents. The cost to mail a letter to an international destination would jump up to $1.15, an increase of 5 cents. The New York Times mentions that according to federal law, the post office is not allowed to raise the price more than the rate of inflation, unless it gets the approval from the commission. The post office is also expecting to lose $6 billion this year and will be forced to look to Congress for assistance.

    An increase in rates could hurt media marketing and businesses that rely on postal services, and would likely lower postal volume and revenues. This is not the first time that they have tried to increase the rates and in fact sought an increase in 2010 unsuccessfully, blaming their results on the recession. It sounds like a dangerous decision again and it is unclear how this will have an effect on businesses. Raising the price on necessary things does not seem good for an economy, and industry groups and unions say raising prices beyond the annual limit could hurt the mailing industry and their businesses, as stated by the Chicago Tribune. The postal service seems to be seeing it as a necessary task in order to get rid of their deficit and balance the budget. Stamped mail, the most profitable business of the agency, accounts for 43 percent of its revenue. Although, these sales continue to drop, while the majority of Americans now use e-mail as a form of communication and are able to pay the majority of their bills online.

    A bipartisan bill in the Senate would end Saturday mail delivery after one year and cease door-to-door delivery for new residential and business addresses. It is said that this would save $2 billion per year and was introduced by Darrell Issa, a republican senator from California.

    Image via Youtube

  • Foursquare Asks Users to Help Make the App More Informative

    Foursquare has spent the past year or so making a bunch of alterations to its apps with one clear goal in mind: Foursquare wants to be the go-to place for local search and discovery. Foursquare is taking on Yelp, Google Places, Urbanspoon, and more. Remember that “going beyond the check-in” line that Foursquare has been using for years? Well, now they’re getting serious about it.

    Earlier this year, a major app update put local search and recommendations front and center, and since then Foursquare has been making tweaks to turn the app into a premier place to find information about locations. For one, they completely redesigned them to make them more photo-rich and to contain more of the info that users want when looking for a place to eat, drink, or see a show on the go. A couple of months ago, they expanded menus on restaurant pages in a partnership with Locu.

    Today, they’re looking to make business pages even more informative by crowdsourcing their research. With an app update, Foursquare is bringing quick questions to the app that ask users about key features of the locations they’re checking into.

    For instance, after you check-in to a restaurant, Foursquare might ask you if the place has free Wi-Fi…or if it has outdoor seating…or if they accept all types of credit cards.

    Basically, Foursquare wants users to help them display more information on business pages.

    Speaking of Foursquare and businesses, the company recently opened up their self-serve ad platform to thousands of small businesses – and they are continuing to allow more businesses to apply for the program every day.

    The last major app update to Foursquare for iOS was dedicated to speed improvements, making the app start up and load locations for check-ins twice as fast.

    You can grab the new Foursquare for iOS and Android today.

  • LinkedIn Gets Better for Businesses with New Company Page Analytics

    LinkedIn Gets Better for Businesses with New Company Page Analytics

    LinkedIn has just launched another tool to help businesses better promote themselves on the network. Starting today, everyone who operates a company page on LinkedIn will gain access to a new set of analytics.

    Company Page analytics let businesses track various metrics for each of their posts – impressions, clicks, interactions, the number of followers acquired because of said post, and the level of engagement. Also:

    “With this new set of analytics, you can identify the updates that drive the greatest engagement, filter engagement trends by type and time period, get more detailed demographic data about your followers, and see the growth of your follower base and benchmark it against similar brands,” says LinkedIn’s Aviad Pinkovezky.

    All company pages should have access to the new analytics starting today.

    LinkedIn has been putting more focus on businesses lately. Last week, they launched Sponsored Updates in users’ feeds. Much like Facebook or Twitter, these are posts that companies can pay to have featured in users’ update feeds.

    “Through Sponsored Updates, businesses aim to engage select communities of LinkedIn members with useful information,” says LinkedIn.

  • Pinterest Launches New Analytics Tool for Site Owners

    After hinting at it for some time, Pinterest has finally launched its first web analytics product for website owners.

    With the (currently) free product, site owners can track how pins that come from their site perform on Pinterest. Site owners can see how many people have pinned from their site, the reach of those pins across Pinterest, and the traffic referred to their sites from Pinterest.

    The web analytics also show site owners info on the most repinned, most clicked, and most recent pins so that they can accurately judge what kind of content is most popular in the present. “For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more,” says Pinterest.

    The new Pinterest Web Analytics is only available for verified websites. If you’re looking to verify your site’s Pinterest presence, check your settings page. Once you verify your site, click on “Analytics” in the menu on the top right-hand side (with Pinterest’s new look). And that’s it. The service is currently free to any and all verified profiles.

    “Today’s announcement builds on the set of tools we offer for website owners including business accounts, Pin It buttons and board widgets. We think that these tools will help website owners understand what’s working for them and what’s not so that they can create even better pins in the future. We even updated our business site with new tips and case studies to make things easier. Over the coming months, we hope to add new tools and more detailed insights, so let us know what else you would like to see,” says Pinterest.

    It’s no secret that Pinterest is looking for ways to monetize, and slowly implementing more tools for businesses on the site is a first step. Laying down the groundwork for personalized analytics could help Pinterest show businesses the value of the service, if and when the site choose to get into the advertising game. Plus, the analytics service by itself could possibly generate revenue for Pinterest, considering the company keeps expanding its features so that it could offer additional services for a premium fee.

  • Amazon Announces Whispercast For Kindle

    Amazon Announces Whispercast For Kindle

    Schools and businesses are increasingly turning to tablets and e-readers to help disseminate information among students and employees. Amazon has one of the more popular e-readers with the Kindle. Bring these two instances together and you have Whispercast.

    Amazon announced that Whispercast is now available to businesses and schools that use Kindles for content distribution. Amazon describes the service as a “scalable online tool for deploying Kindle devices and Kindle content.” In essence, it allows a central entity, a school or business in this case, to distribute content among the thousands of other Kindle devices that are connected to the central network.

    “Hundreds of thousands of students around the world are already reading on Kindle,” said Dave Limp, Vice President, Amazon Kindle. “Today, we are announcing Whispercast, a free, scalable solution for school and business administrators to centrally manage thousands of Kindles and wirelessly distribute Kindle books as well as their own documents to their users. Organizations can also design bring-your-own-device programs at school or work using personally-owned Kindles, Kindle Fires, and other tablets using the free Kindle reading applications for receiving content.”

    The new service will be especially helpful to schools that leverage e-readers across the student body. Teachers can send learning materials directly to a student’s Kindle device without the need to hand out paper or heavy textbooks. It also supports the free Kindle reading apps on iOS and Android so students, regardless of platform, can get the latest digital textbooks sent directly to their devices from the school.

    Education benefits don’t stop at local schools. Non-profit organization Worldreader has being using Whispercast for the past year to send books to children living in sub-Saharan Africa. The organization says it’s much better for the children as they no longer have to wait for new books to be shipped to them. They can now get access to new books at the touch of a button.

    Schools may have the most to gain from Whispercast, but Amazon sees businesses benefitting from it as well. They say that Whispercast “makes it easy for business owners to manage and deploy fleets of Kindle e-readers and tablets as a way to support employee productivity or customer marketing initiatives.” In the future, Whispercast will also support the distribution of apps across Kindle Fire devices.

    The educational benefits are by far the most exciting applications that Whispercast brings to the table. Tablets promised children a future without back problems as it would replace the textbook. That was true, but it also proved difficult to make sure all children regardless of platform were able to access the books. Now everybody, even those with iOS and Android devices, can get the latest educational content sent directly from their teachers. To be honest, I wish it was around when I was in school.

  • WolframAlpha Now Offering Time-Sensitive Business Search

    If you’ve got time on your side, what search tool you use to find a particular business really comes down to user preference. Maybe you like the way Google organizes the results, maybe you prefer to use Yelp for searches in a specific category. You’ve got time, so use them all – it’s not a pressing matter.

    However, if you find that you’re in an unfamiliar place and you very much want to find a restaurant that is open at that very moment – and let’s assume it’s a late-night moment – those search engines aren’t going to do you much good without requiring you to go investigating each individual search result and finding the hours of each individual business. Lord, you might even have to go old school and – gasp! – actually call the business to see if it’s open. In the time it could take you to finally come upon a restaurant that’s open, it could have already closed since you started your search. Bummer, right?

    In those situations when time is of the utmost importance, you’re lucky to have services like WolframAlpha in your world. The premiere search engine that deals with direct computations of data has announced today that the site can now be used to search for businesses like restaurants, gas stations, and retail chains based on whether or not they are currently open. You don’t even have to be that specific; WolframAlpha is smart enough to figure it out for you.

    WolframAlpha Business Search

    In WolframAlpha’s unique style of producing consummate data for a query, the search results will give you other locations nearby along with how far away they are and each location’s hours via text and an easy line graph. As if that weren’t awesome enough, you can also plan ahead to search for businesses that will be open at specific times, such as in the example below.

    WolframAlpha Business Search

    Regardless of what other search engine you use for similar queries, you’d be hard pressed to find as time-relevant results like you will with WolframAlpha. If you even want to narrow down your search options because you’re in a pizza kind of mood, try searching something like “pizza restaurants near me” or “Where is the nearest open pizza restaurant?” and you’ll be face-first into some slices in no time.

    Don’t abandon all other search tools just yet, though, as there are some limitations in this current dataset. For one, the data is still young so it won’t include information for every single place that’s around you; in fact, as of right now it only includes the hours for about a third of all the 2.4 million gas stations, restaurants, department stores, etc. that are currently in WolframAlpha’s dataset. Additionally, WolframAlpha hasn’t yet included independent businesses in the hours-of-operation dataset and all of the available search results are currently very United States-centric, but they say that they’ll be adding more locations and expanding to include international data to the dataset sometime in the near future.

    This new dataset is still in the early stages but WolframAlpha assures us that they will keep us posted with updates as more information is added to the knowledge base. For now, though, sally forth and enjoy having newfound powers over the here and now.

  • Google+ Brand Pages Grow 1400% Since December

    One way to judge the popularity of Google+ is with total user growth, and some estimates put the network at over 100 million users. Those projections indicate that Google+ could have 400+ million by the end of 2012.

    Another metric is interaction with brands on the site. Google opened up Google+ to eager brands back in November of 2011, and within a week 61% of the world’s top 100 brands had created pages. So there was clearly initial interest from businesses. What was left to be seen was whether or not those brands could attract followers and interact with fans effectively on the network.

    A new report from BrightEdge suggests that Google+ users have embraced brands in a big way over the last couple of months.

    In December, the number of people that following one or more of the top 100 brands on Google+ was 222,000. In February, that number has skyrocketed to 3.1 million, an increase of 1400%. In just the past two months, for example, Coca-Cola went from being in 1,800 circles to 336,000.

    All of this growth is impressive, but there’s one caveat. User adoption of brands on Google+ is incredibly top heavy. The top ten brands on Google+ hold all the followers (occupy the Google+ Ten!). Of the 3.1 million brand followers, 3 million are held by the top ten brands. In fact, each of the top ten by themselves have more followers that brands 11-100 combined. Check out the top ten brands on Google+ below:

    It’s interesting how Google ranks on that list, with only 194,000 people having added them to circles. BrightEdge points out that at least they are doing better than big brands like Microsoft, Apple, and Goldman Sachs who have yet to really join the Google+ party in a meaningful way.

    This is good news for Google+, but it’s tempered by this: Even with this growth, Google+ still only has 1% of the consumer interaction with brands that Facebook has.

  • Valentine’s Day Is Good For Online Businesses

    Valentine’s Day Is Good For Online Businesses

    Ah, Valentine’s Day – the day where we spend money on those we love the most. It turns out that we’re spending more and more on the ones we love which translates into big bucks for the businesses that promote the holiday.

    Today’s infographic, not to be confused with Saturday’s other Valentine’s Day themed infographic, comes from Monetate. They remind us that the younger we are, the more we celebrate the beloved (or accursed) holiday. There is also the fun fact that men spend more money than women on this sacred holiday of love. Lastly, it shows that discount stores enjoy the most business from Valentine’s Day minded shoppers.

    Online businesses are getting in on that love-induced money this year as well with 19.3 percent of holiday shoppers hitting up online stores for their shopping needs. This lovely infographic provides Web sites with some tips as to how they can maximize their sales on Valentine’s Day.

    As for me, these businesses will be getting all of my sales on the day after. Nothing says love like day after Valentine’s Day candy.

    vdayretail

  • Google+ Asks Businesses to Stay Away… For Now

    Let’s say you have your Google+ profile setup, you’re one of the lucky early invitees. You’ve been using the service for around a week now and you’re quite comfortable with it. You start thinking to yourself that maybe it’s a good time to get your business on Google+, be one of the early cool businesses on the service. What you may find is that Google+ isn’t really setup for that, in fact Google+ is asking businesses to omit themselves from the service… for now.

    Christian Oestlien, a product manager for Google+, took to his G+ profile to discourage “businesses from using regular profiles to connect with Google+ users“. On his profile he states:

    “How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.

    The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles. “

    Oestlien also left a short video explaining what the G+ focus currently is, with a message to businesses, brands, and other entities:

    According to Oestlien, “Over the next few months we are going to be running a small experiment with a few marketing partners to see the effect of including brands in the Google+ experience. We’ll begin this pilot with a small number of named partners.

    If you’d like to apply your business for consideration for the early stage testing of G+ for businesses, you can do so here.

    What are some things you’d like to see Google+ include for business? Tell us in the comments.