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Tag: budweiser commercial

  • “Puppy Love” Ad Wins USA Today’s 26th Annual Ad Meter

    If you are not into the Super Bowl for the football and competitive sportsmanship, you are probably watching the Super Bowl for the commercials. The Super Bowl’s commercials help make the yearly football championship game what it is, where various brands and companies spend millions of dollars and use unique humor, music, and talent to market their product to you. With the Super Bowl commercials being such an integral part in the Super Bowl, each year, the Gannett newspaper USA Today compiles a list of the best-loved ads during the Super Bowl and ranks them on their well-known “Ad Meter.”

    According to NPR, the winner of the 2014 Super Bowl XLVIII ad meter is “Puppy Love” from Budweiser. “Puppy Love” is a commercial that aired toward the end of the game, and highlights a Golden Retriever puppy’s relationship with a Clydesdale, and the puppy’s return back to see his Clydesdale friend after he leaves for adoption. The acoustic hit “Let Her Go” from British folk-rock band Passenger plays in the background during the duration of the commercial.

    http://www.youtube.com/watch?v=uQB7QRyF4p4

    USA Today‘s Bruce Horowitz describes the functionality of the paper’s “Ad Meter” below:

    “For the 26th consecutive year, USA TODAY’s Ad Meter reached out to consumers to vote for their favorite Super Bowl commercials. This online audience of 6,272 preregistered panelists voted from across the country. The game featured nearly 50 commercials that cost advertisers a record $4 million per 30-second slot for airtime on the Fox telecast, which was expected to be watched by up to 110 million viewers.”

    With the “Puppy Love” commercial winning over the hearts of various Super Bowl XLVIII viewers, the “Puppy Love” Budweiser puppy now has his own Twitter account, which actually has been active for quite a while:

    The “Puppy Love” commercial from Budweiser was not the first to model their staple mascot, the Clydesdales. According to KVOA, Clydesdales first appeared in the Budweiser commercial during the 1986 Super Bowl, and “Puppy Love” is a great way to help display their mascot again.

    Various Twitter users have left their reaction to the heartwarming commercial from Budweiser below:

    Image via YouTube

  • Arnold Schwarzenegger Surprises In Super Bowl Ad

    The teasers for the upcoming Super Bowl commercials in February have started airing on TV, and one of them features Arnold Schwarzenegger. “The Governator” will appear in a number of ads to promote Bud Light beer.

    Schwarzenegger, who spent most of the 2000’s in office as California Governor, has made ad appearances overseas, but has stayed clear of doing U.S. advertisements. It took a reported $3 million paycheck to convince him to suit up for the ad.

    In the teaser, dubbed ‘The Perfect Beer for Whatever Happens,’ Schwarzenegger surprises us as a wig wearing ping pong player, getting ready to do battle. We can only guess at what the 66-year-old megastar will do when the full ad airs during Super Bowl XLVIII.

    Budweiser is known for delivering some of the most memorable and expensive commercials during the Super Bowl. This year will be no different. A 30-second slot of Super Bowl airtime is priced at $4 million, nearly 50 percent up from 5 years ago. Last year it was $3.8 million. The company’s marketing director, Paul Chibe said the television audience is the largest of the year and “it’s an unprecedented opportunity” that the company wants to take advantage of.

    “We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations,” Chibe said.

    As usual, this year’s Super Bowl will have ads featuring a myriad of stars. A-list celebs like Scarlett Johansson will be featured in an ad for SodaStream International Ltd and soccer star David Beckham will appear in an ad for  H&M. Beckham’s ad will even allow viewers to instantly order the underwear he is featured wearing.

    Schwarzenegger is not the only star being featured by Budweiser. The company has confirmed that comedian Reggie Watts, and actor Don Cheadle have also been commissioned for its Super Bowl ad campaign.

    The Super Bowl and its commercials will air on Feb. 2.

    Image via YouTube