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Tag: bud light

  • Bud Light’s Super Bowl Ad Features Giant, Real-Life Pac-Man

    If a Super Bowl ad with a slightly drunk bro getting chased by giant, lit-up ghosts inside a giant, lit-up real-life Pac-Man game, featuring generic EDM, with the sole prize of more bud light doesn’t scream America, 2015, then I don’t know what does.

    Bud Light has just dropped (at least part of) its Super Bowl XLIX commercial. The company is sticking with the “Up for Whatever” theme it’s been running since last Super Bowl. This time, a dude finds a giant quarter in the middle of the sidewalk, and when he inserts it into a giant coin slot, doors open and he’s inside a real-life Pac-Man game.

    For many people, the commercials are the only reason they watch the Super Bowl. That, and the likely never-ending discussion of Tom Brady’s deflated balls. Does this one bode well for this year’s crop? I dunno, what do you think?

  • ‘World’s Toughest Job’ Ad Gets a Parody About Dads

    Someone on Facebook probably roped you into watching a video earlier this week called “World’s Toughest Job.” They probably shared it under the status “OMFG so true #blessed” or something like that. You probably watched it, and depending on your love/hatred for manipulative advertising, you probably re-shared it to your friends or threw your iPhone off a balcony.

    Anyway, I love my mom. You love your mom. We all love our moms. But that ad from American Greetings (the card company), just a couple weeks before Mother’s Day, is stupid. I hate it. I’m not the only one, but I’m positive I’m in the minority. Hate hate hate hate hate.

    So, Bud Light has responded to that viral travesty with a parody. It ain’t bad. A little tired, but it does its job of making the American Greetings ad look even dumber.

    Dads, right?

    Here’s the original ad about moms, if you feel like punching yourself in the brain for about four minutes.

    Image via YouTube

  • Arnold Schwarzenegger Lands Deal For Super Bowl Ad

    It appears that Arnold Schwarzenegger just doesn’t know when to quit. He certainly is not in need of the money, although he just agreed to a huge deal for one ad that will be aired during the Super Bowl.

    The Super Bowl is coming up soon, and with four teams remaining in the NFL playoffs, it is down to the Patriots, Broncos, Seahawks and 49ers.

    Arnold Schwarzenegger did not want to have to miss out on the action, and he has signed a mega deal for Bud Light, and will be paid $3 million for the ad.

    It is well-known that during the Super Bowl is the best time to air the best advertisements, and some people even claim to watch the show because of how good the advertisements are. A handful of celebrities are often known to include themselves in ads during the ceremony.

    In addition to Arnold Schwarzenegger, several other big name celebrities will be seen in ads during this year’s Super Bowl including Laurence Fishburne, Danica Patrick, Scarlett Johansson, David Beckham and Ben Kingsley.

    The former California governor has three films that are set to come out in 2014, including The Expendables 3, which released its trailer last month. He will also give his take on the issue of global climate change during the upcoming Showtime series Years Of Living Dangerously.

    Schwarzenegger is set to appear in a humorous ad for the popular beer that sponsors many NFL games, despite having a personal focus on health and fitness, and even being a former bodybuilder.

    The ad is a big deal for the Terminator star and former California governor, who has not done ads in the United States before. A source close to Arnold Schwarzenegger said of the ad, “Arnold has shot a series of ads in Japan [a trick used by celebs who want to cash in but without looking greedy at home] but pretty much hasn’t done anything in the US. Persuading him to promote a beer is a big coup for Bud Light.”

    http://www.youtube.com/watch?v=ib2jw1WFAq0

    With advertisers spending $4 million for a 30 second slot on Fox Sports during the Feb. 2 game, it is no surprise that Arnold Schwarzenegger and several other celebrities are wanting to get involved.

    The Bud Light ad feauting Arnold Schwarzenegger is titled “The Perfect Beer for Whatever Happens,” and will air during Super Bowl XLVIII with two corresponding “Epic Night” commercials featuring an array of celebrity surprises.

    Image via Wikimedia Commons

  • Super Bowl Floating Hotel Hosted by Bud Light

    Each year when the Super Bowl rolls around, Bud Light spends millions of dollars in the city where the Bowl will take place, revamping hotels and hosting concerts the weekend of the largest football game in the nation. This year, they’re doing something new, something major…a floating hotel.

    Norwegian Cruise Line is partnering up with Bud Light to have a cruise ship docked along the Hudson River for guests to stay in during the weekend of the Super Bowl and will have a Bud Light theme.

    The brand new Norwegian Cruse ship, Norwegian Getaway, will hold 4,000 guests and will be made up of 1,900 staterooms. The Bud Light logo will appear on pillows, towels and shampoo bottles during the weekend of the festivities.

    Over Super Bowl weekend, the Norwegian Getaway will be open to anyone wanting to try one of the over 20 different restaurants and bars that will be inside the ship.

    Although overnight reservations to stay on the ship during the Superbowl will not be able to be made by the general public, sponsors, partners and VIP Guests of Bud Light will be able to. There will also be chances to win tickets.

    The ship is now in Germany as construction work is being finalized. Before Super Bowl weekend, the Norwegian Getaway cruise ship will be used as a normal cruise ship and will sail to Holland and then England before it resides in New York and is handed over to Bud Light.

    According to the Star Tribune, “Bud Light Hotel will also take over the Intrepid Sea, Air & Space Museum, including the deck of the retired military ship, which is permanently docked in the pier adjacent to where Getaway will be moored. It’s a chilly time of year in New York, especially on the windy Hudson, so Bud Light plans to construct heated venues to host concerts and parties. Concerts will include Madden Bowl XX on Jan. 30; a concert sponsored by the online music site Pandora Jan. 31; and a Pepsi-sponsored concert Feb. 2.”

    Although we have no idea what the outcome of the Super Bowl will be this year, we already know it will be one for the books. After all, how many events involve a Bud Light cruise ship?

    [Photo via Youtube]

  • Beer Monopoly Merger Blocked by U.S.

    Beer Monopoly Merger Blocked by U.S.

    The U.S. Justice Department this week filed a civil antitrust lawsuit against Anheuser-Busch Inbev’s (ABI) acquisition of Grupo Modelo. ABI is the maker of the best-selling beer in the U.S., Bud Light. Modelo sells the best-selling import beer in the U.S., Corona Extra.

    ABI has proposed buying Modelo for $20.1 billion dollars. Of the $80 billion Americans spent on beer in 2012, around 39% of that amount went to ABI, while Modelo accounts for around 7% of U.S. beer sales. The companies are the largest and third-largest beer companies in the U.S. The justice department claims that the proposed merger would “substantially lessen competition in the market for beer in the United States” and result in rising beer prices.

    “The department is taking this action to stop a merger between major beer brewers because it would result in less competition and higher beer prices for American consumers,” said Bill Baer, assistant attorney general in charge of the Department of Justice antitrust division. “If ABI fully owned and controlled Modelo, ABI would be able to increase beer prices to American consumers. This lawsuit seeks to prevent ABI from eliminating Modelo as an important competitive force in the beer industry.”

    The Justice Department’s complaint makes the case that the U.S. beer market is already highly concentrated, and that ABI “generally” acts as a price leader. It points out that while other beer companies such as MillerCoors, the second-largest beer seller in the U.S., generally follow ABI’s yearly price increases, Modelo has priced its imports “aggressively,” keeping ABI’s price increases under pressure.

  • Leaked Super Bowl Ads Didn’t Do Companies Any Favors

    Before the Super Bowl, many companies were eager for consumers to feast their eyes on the much-anticipated commercials set to debut during the game. Some literally couldn’t wait and “leaked” their commercials a few days early. This was likely done to generate some early buzz for products, but a new analysis reveals that the plan may have backfired for some of these companies.

    YouGov BrandIndex, a firm that monitors such things, has maintained their studied eyes at how consumer interest has sustained for businesses that released their Super Bowl ads prior to the game and compared that data with businesses that kept their Super Bowl commercials under wraps until the game. The study looked at the ten days following the Super Bowl and gauged consumer interest in businesses from both of the groups.

    The analysis found that companies like Honda and Acura, who released commercials a week ahead of the Super Bowl, saw a precipitous decline in consumer interest in the days after the Super Bowl. In fact, consumers appear to have gotten their fill of the two car companies’ commercials leading up to the Super Bowl because interest for both of them peaked during the game and then quickly disappeared afterwards. Among the top companies that were still generating interest after the Super Bowl based on their commercials, both Honda and Acura fell out of the Top 10 brands and bottomed out at 21 and 26, respectively.

    Alternately, those companies that didn’t debut commercials until the Super Bowl enjoyed the greatest staying power in the mind of consumers. Doritos, Chevrolet, Bud Light, and Budweiser have maintained a high level of interest with consumers still weeks after the Super Bowl. In fact, Doritos probably did themselves a favor by rejecting that one advertisement that eventually went viral. Nothing like enjoying the best of both worlds.

    Below is a table that YouGov put together with the data from their analysis. What say you, readers of the Internet? Of the companies listed in the table that have managed to keep the attention of consumers, any of those businesses’ commercial resonating with you? Let us know in the comments below.