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Tag: Breast Cancer Awareness Month

  • Colin Kaepernick Fined $10K for Wearing Pink Beats by Dre Headphones

    San Francisco 49ers quarterback Colin Kaepernick said Thursday that he was fined $10,000 by the NFL for wearing pink ”Beats by Dre” headphones during interviews following the Nov. 5 game against the Kansas City Chiefs.

    The NFL has a contract with Bose, so Kaepernick is prohibited from wearing the Beats headphones in any public appearance. The league’s rules supersede an endorsement deal Kaepernick has with Beats.

    The pink version of the headphones were created to recognize October’s breast cancer awareness month.

    Kaepernick knew he could be subject to a fine after wearing the headphones around his neck during the press conference, but chose to wear the pink headphones. He explained his decision to don the headphones in an Instagram post.

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    I support breast cancer awareness! My grandma is a survivor!……. *shrugs* some things are now important! #IDontGetTired #WhoDoYouLove #Se7enPounds

    View on Instagram

    The NFL released a statement explaining its decision to fine the quarterback.

    “The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies – not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our police,” said the NFL in a statement.

    The quarterback has appealed the decision and it is set to be heard on Tuesday.

    Kaepernick didn’t elaborate when asked if Beats would be picking up the tab for the fine, saying only, ”we’ll let that be unanswered.”

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    Spotted @kaepernick7 arriving in pink Beats Studios for #BreastCancerAwareness month. Proud to see #beatsfam show support. #BeatsbyDre

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    Last month, the quarterback announced that he had been fined more than $11,000 for “inappropriate language” following a fourth-quarter interception during the 28-20 loss to the Chicago Bears on Sept. 14. He appealed the penalty saying he did nothing wrong when he and Chicago defensive end Larmarr Houston exchanged words, after which Kaepernick shoved the Bears’ player. Houston said later that Kaepernick didn’t say anything offensive or out of line.

    In any case, Kaepernick can afford the fines. It’s pocket change for the young player, who received a $126 million, six-year contract extension in June, including $61 million in guaranteed money.

  • Mary J. Blige & Cricket for Breast Cancer Awareness

    Mary J. Blige is joining up with Cricket Wireless to help raise awareness of breast cancer in African-american and Latina circles, according to Yahoo finance. They will donate $10,000 to the Susan G. Komen for the Cure in San Diego County, through Verve Records. The money will go to needy women for education about breast cancer, as well as screening costs.

    “Cricket and Muve Music are proud to support Breast Cancer Awareness Month,” said Randy Newman, pacific regional general manager for Cricket. “We’re excited to help raise awareness, along with Mary J. Blige, about understanding and mitigating the risks of breast cancer.”

    Cricket will feature Mary J. Blige on its Muve Music service, which is calling on fans to download her music as part of a special music and social media campaign beginning today through November 3. Blige is hoping to reach all women, regardless of race or social status, through an invitation for followers over the next three weeks to join the breast cancer awareness and prevention conversation by offering informative links and breast cancer education trivia on Facebook and Twitter using hashtag #Muve4theCure.

    Blige said of her work, “Music is powerful and healing in so many ways, and having the right information at the right time is also important. Across the country, African-American and Hispanic women are not getting the care and treatment they need often because they are uninformed. An alarming number of these women are dying, and we can help to improve their chances of survival. I am working with Susan G. Komen and Cricket during October to help inform women about powerful early detection measures, such as getting a mammogram. Please join me in supporting this worthy cause, and let’s find a cure.”

    Image via youtube

  • Breast Cancer Awareness, Think Pink

    Breast Cancer Awareness, Think Pink

    October is here, which means it’s time to think pink. Breast Cancer Awareness Month has many special events operating in local communities in order to promote breast cancer, which is a wonderful thing considering most women are unable to determine their own risk for the disease.

    According to a recent study less than ten percent of woman can honestly assess a potential diagnosis. Women were shown to be as likely to overestimate the potential as they were to underestimate the potential.

    The following image shows breast cancer cells.

    The study included a population of 9,873 women from Long Island, New York, where the ages ranged from 35-years-old to 70-years-old. The women answered surveys including twenty-five questions relating to the following risk factors: personal risks such as family history, demographics such as age, and estimates of individual risk by age 90. Results showed only 707 of the 9,873 women were able to successfully estimate their own individual risk. That’s a surprisingly low 9.4%.

    Even though the majority of women are unable to determine their own potential diagnosis, fortunately communities have banded together to promote awareness. Women and men alike have united for the cause, remembering past sufferers of breast cancer as well as present survivors.

    Mementos are being sold to raise funds in order to continue researching the disease.

    The Twitter community has been aflutter with supportive and encouraging reminders to remain strong.

    In memory of the families and friends who have lost loved ones to breast cancer.

    [Images Via Wikimedia Commons]

  • Breast Cancer Risk Predicted by Blood Hormone Levels

    Researchers have found that blood hormone tests can predict a woman’s risk of postmenopausal breast cancer for up to 20 years.

    The study used data from the Nurses Health Study and looked at 796 patients with postmenopausal breast cancer who had not received hormone therapy, and each was matched with two controls who were not diagnosed with breast cancer. Blood tests had been conducted on these women during the periods 1989 to 1990 and 2000 to 2002. The researchers found a single hormone level that was associated with breast cancer.

    “We found that a single hormone level was associated with breast cancer risk for at least 16 to 20 years among postmenopausal women not using postmenopausal hormones,” said Dr. Xuehong Zhang, lead author of the study and instructor at Brigham and Women’s Hospital at Harvard Medical School. “We, and others, are now evaluating if the addition of hormone levels to current risk prediction models can substantially improve our ability to identify high-risk women who would benefit from enhanced screening or chemoprevention – if so, the current data suggest that hormone levels would not need to be measured in the clinic more than once every 10, or possibly 20, years.”

    Zhang and colleagues also found that women with hormone levels in the highest 25% for estradiol, testosterone, and DHEAS (Dehydroepiandrosterone Sulfate) had a 50% to 107% greater chance of developing breast cancer when compared to the lowest 25%. The researchers stated that, in general, increased hormone levels except for DHEAS “tracked closely” with an increased risk for receptor-positive breast cancer, and were associated with recurrent or fatal breast cancer.

    The study is to be presented at the 11th Annual American Association for Cancer Research (AACR) International Conference on Frontiers in Cancer Prevention Research.

  • Touch Yourself for Breast Cancer Awareness, and Share It on Facebook

    Touch Yourself for Breast Cancer Awareness, and Share It on Facebook

    This isn’t your mother’s breast cancer awareness campaign.

    October is Breast Cancer Awareness month, and as a result you may have seen a lot of pink ribbons floating around. That’s cool and all, but another campaign just wants you to touch yourself.

    “This October, Women’s Health + F*ck Cancer want you to Touch Yourself. Seriously! Not only is it entertaining, it can also save your life. 90% of cancer is curable if caught in stage one. So, take the pledge to Touch Yourself and tell all the women you love to get handsy too.”

    Here’s how you make breast cancer awareness go viral: the Touch Yourself campaign has its own Facebook app, which asks people to take the pledge to self-screen or get screened. Once someone takes the pledge, they’re asked to share a “postcard” with their Facebook friends to spread the message.

    Guys, you can participate too. Once you pledge, you can choose a postcard fit for a woman or one fit for a man. After you send postcards, the app lets you see your impact – or just how many people you’ve “activated to touch themselves.”

    If you’ve never heard of F*ck Cancer, it’s an alternative cancer awareness organization that takes a more agressive approach to the disease. And seriously, who can argue their message – f*ck cancer, indeed. Here’s what Founder and CEO Yael Cohen had to say about why the organization was formed:

    “Why didn’t I just support an existing charity? I thought about it, hard. But ultimately, I found most existing cancer organizations were research-focused, which is incredibly important, but not my fight. I’m not a researcher so couldn’t contribute scientifically and couldn’t raise the billions of dollars needed to find a cure. I can, however, change the way society perceives cancer; from something we wait to get and pray there’s a cure to something we’re actively working to prevent, actively looking for and finding when it’s most curable.”

    If you’ve ever known someone affected by breast cancer, or any other cancer for that matter – you know how important early detection really is. This is a campaign for a good cause, with a little bit of bite to it. So touch yourself, and tell others to do the same.

    [via Mashable]

  • Breast Cancer Early Detection Campaign to Begin in October

    Gannett Co. today announced an upcoming media campaign in conjunction with the National Breast Cancer Foundation (NBCF) to promote the NBCF’s Early Detection Plan and its online resources.

    The campaign will begin in October, which is National Breast Cancer Awareness Month. The NBCF will have ads across a wide variety of Gannett properties, including local television stations, websites, USA Today, and USA Today’s web and mobile platforms.

    “For over four years, Gannett has been enriching the lives of women by advocating the importance of early detection of breast cancer,” said Janelle Hail, NBCF founder & CEO. “We know that the best way to survive breast cancer is to detect it early, and it’s essential for every woman in America to hear this message. Thanks to Gannett and their partnership with NBCF, we are accomplishing this great task and saving the lives of millions.”

    USA today will be running a series about breast cancer awareness titled “Spotlight on Breast Cancer” in its print, online, and mobile editions. Gannett will will be running messages on select broadcast stations and websites. It will also be turning the tower lights of its corporate headquarters pink every night in October in support of National Breast Cancer Awareness month.

    “NBCF has worked tirelessly to share its life-saving message about the importance of early detection of breast cancer with consumers across the United States,” said Gracia Martore, Gannett’s president and CEO. “Gannett is proud to once again partner with NBCF to deliver a month-long, multi-channel advertising campaign designed to raise awareness as the search for a cure continues.”

    The mission of the NBCF is to save lives and provide mammograms to those in need. Last month the organization released an iOS app that gives women reminders to perform breast self-exams and schedule mammograms.