WebProNews

Tag: brand pages

  • Facebook Makes It Easier To Market Brand Pages

    Facebook is about to release their first quarterly earnings as a public company. Their responsibility is to their share holders now who expect the social networking giant to keep bringing in the money. One of those methods is by getting more brands on board. Of course, brands aren’t going to go for Facebook unless they have the tools necessary to reach a wider audience.

    A lack of tools shouldn’t be a problem as Facebook revealed three new marketing tools for pages last night via their developer blog. The company recognizes that the brand page is the face of the company so that’s why they’ve added “several powerful features that simplify managing and sponsoring Page posts.”

    The first is the addition of scheduled page posts. It was a highly requested feature and now it’s available via the Pages Graph API. Facebook is looking deep into the future with this feature as brands are able to create a post and schedule it for publishing between 10 minutes and 6 months from the post creation. If you find an error in the post, page admins can also delete said post as long as it’s more than three minutes away from publishing.

    The second feature is called Unpublished Page Posts and it should be really handy for those brands that have made the move to Timeline. The folks at Facebook realize that there might be a post that’s not for everybody who likes your page. There might be an offer that’s only available to a few hundred of the people who follow your brand. For those posts, the page admin can sponsor a post, but have it not show up on the brand’s Timeline. This feature is also accessed via the Pages Graph API.

    The final new feature is nice for those pages that have multiple admins. They point out a potential security flaw in admins being granted access to pages through a third-party app like ad management platforms that require admin permissions for managing ads, but doesn’t require such permissions for creating posts. To prevent abuse, permissions can now be extended to these people so they only have access to relevant parts of the page.

    For Facebook to continue their growth while keeping investors happy, they need to keep the ad revenue flowing. These simple steps will give more control over pages to the brands and likely increase their spending on the Facebook platform. It will definitely be interesting to see how advertising has shaped Facebook’s revenue this quarter.

    To start developing your brand pages with these new features in mind, check out the Pages Graph API documentation.

  • Wii U Facebook Page Starts To Tease Console’s E3 Showing

    Earlier this week, Nintendo revealed its massive E3 campaign that would take advantage of every social media platform on the planet. One of the components of the campaign was that the company would use Facebook as a platform to stream its E3 press conference. It seems that the company’s Facebook use won’t be limited to just that as the brand page for the console has been updated.

    It’s easy to see Microsoft and Sony creating fan pages for their consoles, but Nintendo’s brand page is a little odd. The company just doesn’t seem the type to take advantage of newer marketing tactics like Facebook brand pages, favoring to use tried and true advertising campaigns. The company registered the brand page back in 2011, but it has seen little to no use until today.

    The design is also a teaser in and of itself. The brand page has taken full advantage of the Timeline layout including a cover photo teaser. The teaser is of particular interest as it’s a barely open safe with the blue light of the Wii U’s self-loading emanating from the crack in the door.

    All of this points to a bold, new Nintendo that is taking its social media marketing very seriously. In the past, Nintendo was always the company that was too traditional. Fans left the platform because they felt Nintendo wasn’t keeping up with the times. In a way, utilizing Facebook may be a response to those critics.

    The page also hints at a Nintendo that may be taking social media beyond mere marketing. Nintendo always argued against online play and other similar features because it took away that feeling of being around your friends in the same room. This change to being more social media minded makes it seem like Nintendo now realizes that social media is the new way of interacting with your friends.

    So are we going to see more social media integration in the Wii U? We won’t know until Nintendo’s E3 press conference on June 4, but I think there’s a good chance that Nintendo will announce some kind of Facebook or Twitter integration into its new console. Social media is the future and Nintendo has finally recognized its power.

    As an aside, Nintendo of America president Reggie Fils-Aime uploaded a video welcoming fans to the new frontier of social media. Be on the lookout for the awesome The Legend of Zelda: Twilight Princess statue in the background. Ah, the perks of being president of NoA.

  • Twitter Launches Branded Pages in Japan

    You got it, brand pages from Twitter advertising are now available in Japan, and DoCoMo (page pictured above) is one of the first to take advantage of the the space. DoCoMo is Japan’s largest mobile operator. So far the US the UK and now Japan are the only countries to get Twitter brand pages.

    TNW reports that DoCoMo, Lawson & Warner, and Entertainment Japan are some of the first major companies onboard for the pages, but more are soon to follow. Twitter is immensely popular in Japan. Last year Twitter gained even more success when they partnered with Mixi, one of Japan’s most popular social networking sites.

    Asiajin, a popular Japanese blog, reports that Warner Entertainment Japan has also jumped on board the Twitter’s new service. Their brand page can be viewed below:

    Twitter Japan Warner Entertainment

    We’ll keep you up to date as Twitter continues to expand in Asia and elsewhere.

  • Facebook Hiding Spam Comments, Adding Comment Permalinks

    Do you ever get those comments on your Facebook wall posts that are just mean, hateful or just stupid? You can remove them as the admin of a page, but Facebook is making it easier for page admins to hide those kinds of comments.

    The Facebook + Journalists page has posted a photo that details the changes coming to the commenting system. The post explains itself well enough:

    Hidden Comments: Low quality, pre-moderated comments are now hidden instead of being grayed out. This makes the experience of reading through your comment thread much better. You can still click to see the hidden comments and unmark them as spam if you wish.

    That’s pretty cool and should make comment control for those brands that attract more ill will than most. It does have its drawbacks, however, as some users are reporting that non-spam comments are being incorrectly reported as scam. You can view the spam comments and rectify the spam classification, but it adds some extra work for the page admin.

    If you clicked on that link in the previous paragraph, you were taken straight to a comment in the announcement. This is the second feature added – comment permalinks. Here’s the description:

    This means that when you click on the timestamp of a comment, it will take you to a permalink to that page, highlighting the comment you selected. This will make sharing individual comments much easier.

    These improvements are pretty awesome. They make comments much easier to point out especially in the bloated comment threads that you see on brand walls.

  • Twitter Brand Pages Said To Get Even More Changes This Year

    It wasn’t that long ago that Twitter brand pages got an overhaul. In fact, it was about a month ago if you’re going by when the redesign started rolling out to more brands.

    Not to be outdone by Facebook, however, Twitter is already planning more changes, according to AdAge. The publication is reporting that brands that spend money to advertise on Twitter will soon be able to include e-commerce, contests and sweepstakes to their Pages. The report cites “three executives familiar with the matter”.

    At a marketing event last week, Facebook announced a number of new features for marketers, including not only the new brand timelines, but also the ability for brands to include “offers” which let businesses and organizations share discounts with customers by posting offers to their Facebook Pages. Facebook, offering best practices for using them, describes them as coupons that brands don’t have to pay anything to create.

    Well, maybe Twitter is still being outdone by Facebook after all in that regard.

    In fact, it sounds like Twitter is taking a more Facebook-esque approach altogether. According to the report, app developers will also be able to build things on Twitter that would “be contained within the brand’s tweet timeline.” This is all, according to those familiar, expected sometime this year.

    Earlier this week, Twitter expanded into even more languages, bringing the grand total to 28. It’s also growing way faster than Facebook.

    Twitter is doing a lot more in the monetization department these days – an area it has been heavily criticized over historically. The company recently announced the expansion of its promoted products across its mobile experiences.