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Tag: Brand

  • Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

    Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

    If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” he says. “There’s an issue out there called fake news and that’s why they’re pushing brands over anything else.” Patel says that if you follow these tips you’re going to crush it!”

    Neil Patel, digital marketing expert and founder of Neil Patel Digital, discusses the seven online marketing mistakes in his latest video release:

    Stop Making These 7 Online Marketing Mistakes

    I’m going to break down seven online marketing mistakes that you need to stop. You’re probably wondering you’re doing all these things but why aren’t you seeing results? Even if you’re doing the right things, if you’re also doing the wrong things at the same time it’s going to hurt you and it’s going avoid you from getting the results that you deserve.

    Mistake 1: Not Collecting Emails

    The first mistake you are making is not collecting emails. It doesn’t matter how good you are with SEO or marketing only a very small percentage of your visitors are ever going to convert into customers. By collecting emails not only can you get people to come back to your site but you can convince them to convert over emails.

    The moment someone gives you their email address think of that as a micro-commitment. They’re much more likely to convert into a customer because they committed, they already gave you something. That’s why you want to collect emails. You can do this through sliders or exit pop-ups. You can do this for free using tools like Hello Bar.

    Mistake 2: Not Collecting Subscribers Through Push Notifications

    The second mistake you’re making is you’re not collecting subscribers through push notifications. There are free tools like Subscribers.com that’ll make it easy. Just add in a JavaScript or a WordPress plug-in and then when people come to your website they will automatically subscribe through the browser. Then anytime you have new content or products or services that you want to sell then you can notify them through Subscribers.

    Mistake 3: Not Building a Brand

    The reason tip number one on collecting emails and tip number two on getting more push notifications subscribers are really important is because you need to build a brand. This gets you into the third mistake. Google doesn’t want to rank sites that aren’t brands. Why is this? There’s an issue out there called fake news and that’s why they’re pushing brands over anything else. It’s not just going to be Facebook and in Google. Eventually, it’s going to be Twitter and LinkedIn and all the sites out there.

    When you get people back to your site seven times you’re much more likely to build a brand. It’s called the Rule of Seven in marketing. So with your site, you want to provide an amazing user experience. When you provide an amazing user experience, create a great product, create a great service, it’ll help you build a great brand over time.

    Mistake 4: Not Interlinking

    The fourth mistake you’re making is not interlinking. You may notice on Google I’m ranking for terms like online marketing on page one. You’re probably wondering how do I do this? A lot of it comes out to interlinking. In my sidebar, I link to my most popular pages of content. When I write blog posts related to online marketing I link back to the online marketing guide that talks about what online marketing is. By having all these links it helps me rank higher.

    Mistake 5: Just Focusing On Text-Based Content

    The fifth mistake I have for you is just focusing on text-based content. The future of digital marketing is moving to video. It doesn’t mean you should stop doing text but it means you should also be doing video. When you do video you’re going to get more traffic because everyone’s lacking it. LinkedIn wants it right now. YouTube wants more of it. Facebook wants it. Instagram even wants it.

    Why is this? They want to crush the television networks. You look at things like the Oscars or traditional movie theaters and they’re not doing as well. You look at traditional TV and they’re going to get crushed. Why? It’s because of Facebook. It’s because of Google. It’s because of Netflix. If you’re there creating that video content you can be part of it and you’re going to get extra traffic. They want as much help as possible to crush these big old-school companies.

    Mistake 6: Sticking To Just a Few Marketing Channels

    The sixth mistake that you’re making is you’re really sticking to just a few marketing channels. Marketing is competitive. People raise venture capital hundreds of millions of dollars just so they can compete in marketing and sales. You need to do more than one or two or three marketing channels. The more you do the better off you’re going to be.

    Mistake 7: Not Asking For the Sale

    The seventh mistake I have for you is not asking for the sale. Whether it’s a lead or whether it’s getting people to buy your product, there’s nothing wrong with asking people to buy from you. If you don’t you’re not going to generate any sales. Everyone’s like I get all this traffic through my online marketing but no one’s converting. Why? Because you’re not asking for a sale.

    Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel


  • Yext Delivers a New Paradigm in Search, Says CEO

    Yext Delivers a New Paradigm in Search, Says CEO

    “Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are going to win in this massive paradigm shift.”

    Howard Lerman, CEO of Yext, discusses how Yext helps businesses adapt to the new paradigm in search by inserting brand verified answers into all the major search platforms in an interview with Jim Cramer on CNBC:

    Yext Delivers a New Paradigm in Search

    Taco Bell with they’re 7,000 stores is a partner of Yext. But we don’t just partner with food companies. We added 350 new enterprise logos last year with 128 and Q4 alone. That’s nearly one logo per day. We live in an era of too much information and much of it is wrong. In this era of too much information, Yext delivers a new paradigm in search that enables consumers to get brand verified answers on all the major search platforms like Siri and Google and Alexa even the Chinese search engine Baidu.

    So the overseas tourists from China that come and go to luxury brands or need to eat can find information or they can find facts in Mandarin. They don’t use Google when they come to the United States.

    The Ultimate Authority on a Business is the Business Itself

    Morgan Stanley has over 14,000 Wealth Advisors. They all use the Yext platform to manage all the facts about every one of their advisers. They can log in, update their photo, they can say whether their a CFP and what languages they speak. They put it into Yext and boom it’s updated everywhere. We stand for the truth. The ultimate authority on Old Navy, the ultimate authority on Taco Bell, the ultimate authority on Morgan Stanley or New York Presbyterian Health is the business itself.

    So when you look up a doctor and you’re looking up a doctor that treats certain conditions and accepts certain insurances you need to make sure that you get the right answer. The ultimate authority on the doctor is from the hospital and the doctor itself. That’s what Yext stands for. We put customers, the brand itself, with brand verified answers in all these different services. Every customer journey starts with a question and when you use Yext your customers can get a brand verified answer.

    Companies That Put Answers Out There Are Going to Win

    Yext Brain is an extension of Yext that lets customers create any type of entity they want with custom objects in their platform. They can publish events. They can publish menus. They can publish products. If you’re in the financial services industry you can publish a credit card. These are all new types of entities that companies can put into Yext to deliver answers to their customer at that exact moment of intent. Search has changed. It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are going to win in this massive paradigm shift.

    Does Wendy’s have gluten-free menu items? Do they have vegetarian items? How many calories are in a Whopper? How many calories are in a Big Mac? What about the new Burger King Impossible Burger. These are the types of questions people ask. The number one question someone asks when they visit New York Presbyterian health, that’s one of our customers, is they want to find a doctor that can treat their condition, that accepts their insurance, and is near them. If New York Presbyterian Health can’t answer that question the consumer is going to go ask the question to a different provider.

    Yext Delivers a New Paradigm in Search, Says CEO


  • Power of the People: Kellogg’s Dumps Breitbart.com… so Breitbart’s Readers Dumping Kellogg’s

    We don’t often comment on politics here at WebProNews.com, but I thought it was interesting to lay out the facts of a major brands decision (Kellogg) to suspend ads on a popular conservative website (Breitbart.com) and that sites’ attempt to fight back.

    Freedom of speech and freedom of the press is an important principal of democracy and for an advertiser to make a public pronouncement that Breitbart.com does not carry their values is disturbing, considering that the site holds the same views for the most part as Trump, his 60 million voters and Brietbart’s 45 million readers. The site is not racist in the slightest, so is Kellogg saying that they don’t want their products consumed by Breitbart readers, Trump supporters or conservatives?

    Breitbart started a petition against Kellogg yesterday which already has over 120,000 signatures.

    Go here to sign.

    Fact: Breitbart.com is a conservative site with its own paid writers as well as many contributors, just like most other mainstream news websites and liberal sites such as the Huffington Post.

    Fact: Breitbart.com is not a white nationalist site and has been slandered by the national media seeking to disempower the Trump administration since he hired Steve Bannon, the former CEO of Breitbart. Trump, Bannon, Breitbart and their readers, voters and supporters are America First Conservatives, not racists, Nazi sympathizers or any other unsupported slanderous lie put out there by those that politically disagree with America First Nationalism.

    Fact: There is no evidence presented by the media that Breitbart is a white nationalist site or racist in any way. There was an article headline that used the term “renegade jew”, which proved nothing considering that the story was from a contributing Jewish writer referring to an issue about Israel. The racist accusation has been totally debunked, yet Kellogg can’t see past political hyperbole.

    Fact: News sites have many points of views expressed in their articles and the media knows that every article isn’t the exact point of view of management. For instance Arianna Huffington or AOL is not responsible for every article or headline that included the word Jew…
    I’m Not a Hypochondriac, I’m Just a Jew – Huffington Post
    Seth Cohen, The Manic Pixie Jewish Boy – Huffington Post
    Don’t Call Me Jew – Huffington Post
    The Fat Jew Latest to Join ‘Dancing With the Stars’ Cast – Huffington Post

    Fact: Kellogg bought in hook, line and sinker to the slanderous lie that Breitbart.com is a white nationalist site, or are they just against American’s who voted for Trump? From Bloomberg: “We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg, which also makes Frosted Flakes and Special K cereal. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”

    The problem here is politics and the mainstreaming of slander by the media. At worst, Breitbart is the Huffington Post of the political right. Nothing more and nothing less. It’s the responsibility of brands like Kellogg to see through the fog of disinformation by Trump’s political opponents before, in effect, disparaging all of his voters and all of Breitbart’s readers.

    The question for Kellogg and other advertisers is, do you really want to pick sides, liberal vs. conservative? Is that good for shareholders and is that good for your brand?

  • Apple May Change the English Language With the IPad

    Did you know that aspirin was once a brand name? So was heroin, the escalator, thermos, yo-yo, and the zipper. All were new products at one time or another, and all of them became so engrained in American culture and our collective lexicon that they were deemed too generic to be referred to as brands anymore.

    Branding experts are saying Apple may be in the same boat with the iPad. The product has come to represent the epitome of the tablet PC. So much so, that people may refer to any similar product as an iPad from here on out.

    Brands fight for this kind of recognition all the time, and it comes with both good and bad consequences. Brand recognition is the obvious plus. Most brands would kill to become a household name like Apple, or the iPad. But the drawback is brand deterioration. With the name iPad being used for every tablet computer, customers can develop negative connotations about it, simply by the name being associated with a less quality product.

    It’s a Catch-22 (Ironically, most people use that term without thinking of the book by Joseph Heller). Brands want to be a household name, but they don’t want to become so popular that the name loses all association to the company. How often do you ask someone for a Band-Aid and immediately think of Johnson & Johnson? Or ask someone for a Kleenex and think of Kimberly-Clark? Both of these names are trademarked, but rarely do they carry any significance for the company they represent when spoken about in daily life.

    And there is really no way of stopping it. Once a term catches on, you cannot control its growth. You can’t make people stop using iPad to describe other tablets.

    The biggest problem for these companies, Apple included, is if the name becomes so commonly used that they legally lose the trademark. At that point, any company can use the name as they please, on packaging, advertising, anything.

    Bayer lost the name for aspirin in the 20’s. B.F. Goodrich sued, and lost, to protect its trademark “zipper” around the same time. Otis Elevator Co. lost “escalator in 1950. Thermos LLC lost “thermos” in 1963. Imagine that, losing the branding of your company in the process.

    Some companies love the attention this kind of generic name use brings about. Experts say Google has greatly benefitted from people saying they are going to “Google something” when referring to conducting a web search. And it is uncommon for someone to say they are going to Google something, and then get on Yahoo or Bing.

    For good or bad, it seems that Apple is going to have to deal with this kind of recognition. So far they have done so without losing their brand. iPod is commonly used when referring to an MP3 player of another origin, and most people readily associate iPod with Apple. The company has yet to encounter legal troubles over the iPad name (in America anyway) and the case in China does not involve the generic use of the word. So far they have continued to dominate the tablet market, accounting for 73% of the estimated 64 billion sold worldwide, and with new and more popular versions coming out each year, it doesn’t like like that’s going to change.

  • Russell Brand to Fight Felony Charges

    We first reported that Russell Brand was taken in on two misdemeanor charges in connection with an incident in which Brand threw a paparazzo’s iPhone through a window.

    TMZ is now reporting Brand has been charged with a felony. In Louisiana, damage to property in excess of $500 dollars is considered a felony. Police are saying the damage caused by Brand totalled $700.

    Prosecutors must decide to go forward with felony charges or bump them down to a misdemeanor. In the meantime, Brand has hired high profile New Orleans lawyer Robert Glass in defense.

    According to sources at TMZ, Brand will claim he was provoked by the paparazzi. He will also claim that the damages were not $700, since he paid $240 to fix the window, and damage to the iPhone was minor.

    If guilty, the felony charge carries a penalty of a maximum of 2 years in prison. Brand was released last Thursday on $5,000 bond.

    Brand, famously, had this to say about the incident:

    (image)@rustyrockets
    Russell Brand    Since Steve Jobs died I cannot bear to see anyone use an iphone irreverently, what I did was a tribute to his memory.(image) 1 hour ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

  • Arrest Warrant Issued for Russell Brand

    On Monday, Russell Brand was accused of grabbing a paparazzo’s iPhone out of his hand and throwing it through the window of a nearby law firm. We covered the story yesterday, when Russell tweeted his hilarious response to the accusations: “Since Steve Jobs died I cannot bear to see anyone use an iphone irreverently, what I did was a tribute to his memory.”

    (image)@rustyrockets
    Russell Brand    Since Steve Jobs died I cannot bear to see anyone use an iphone irreverently, what I did was a tribute to his memory.(image) 1 hour ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    Brand has since had a warrant issued for his arrest on suspicion of simple criminal damages. The offense carries a fine of $700 dollars, probably not much to Brand, given the satisfaction of sticking it to the paparazzi.

    So far, no word from Brand or his spokesman about the warrant. According to TMZ, Brand’s spokesman has contacted the law firm, offering to pay for the window damage.

    Russell is still in New Orleans filming a movie, so we could see an arrest, or Brand may later be called in on a summons if they determine he is not a flight risk. We will post again as news becomes available.

  • Russell Brand Chucks iPhone through a Window, Blames Steve Jobs!

    Russell Brand was accused on Monday of throwing paparazzo Timothy Jackson’s iPhone through a window in New Orleans. Jackson filed for “criminal damages”.

    Neither Brand nor a spokesperson have said anything about it, until just an hour ago on Twitter, when Brand had this to say:

    (image)@rustyrockets
    Russell Brand    Since Steve Jobs died I cannot bear to see anyone use an iphone irreverently, what I did was a tribute to his memory.(image) 1 hour ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    This is not the first time Brand has had problems with the paparazzi. In 2010 he was arrested at LAX airport following an altercation with a paparazzo.

    At the time, then wife Katy Perry tweeted her frustration on the incident, saying,”If you cross the line & try an put a lens up my dress, my fiancé will do his job & protect me.”

  • Facebook Timeline Rolls Back to 1000 A.D.

    Facebook Timeline pages for brands can now go back as far at 1000 A.D. When the branding feature launched recently, users could only establish a history beginning in the year 1800. As of Wednesday, Facebook has altered brand Timelines to begin on 1000 A.D.

    The Timeline only going back to 1800 was a bit of a problem from brands that predated that period, namely the U.S. Army and Navy, Princeton University, and the Church of Ireland, to cite a handful of examples.

    Here is the beginning of the timeline for the U.S. Army:

    timeline fb

    Here is the Church or Ireland’s page:

    timeline

    Now, when an older brand seeks to establish a history, the timeline can be rolled back 1012 years:

    fb timeline

    Here is a page testing this out.

    This wasn’t really an issue until the branding features were rolled out, with no living Facebook users individually being born before the year 1800. Alas, what would brands like St. Peter Restaurant of Austria, est. 803, or The Hoshi Hotel in Japan, opened in 717, do if they’d wanted to build a Timeline?

  • Apple Jumps Google As World’s Most Valuable Brand

    Apple Jumps Google As World’s Most Valuable Brand

    According to the latest findings from the BrandFinance Global 500 (to be launched on March 19th), Apple will be named the world’s most valuable brand leaping over second place finisher Google. The Cupertino based corporation has achieved the highest ever brand valuation ($70.6 billion in the United States) by BrandFinance beating out it’s closest rival Google ($47.5 billion). BrandFinance is the world’s leading independent brand valuation consultancy company. Last year, Apple was ranked eighth by the firm.

    Apple has asserted its position as the leading consumer tech brand with the launches of iPad2, iPhone 4S, Mountain Lion operating system and today’s eagerly awaited and anticipated launch of the iPad3. Apple just announced its 25th billion mobile download which demolishes any of its competitors in this rapidly evolving market.

    @NickVasil
    Nick Vasil    Apple named most valuable brand in the world – worth $70.6 BILLION. Google came in number 2 spot – worth $47.5 BILLION. #aycarumba 4 hours ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    @steve_wilson101
    Steve Wilson    Apple overtakes Google as world’s most valuable brand according to Brand Finance: http://t.co/h8v3eAwe 2 hours ago via Tweet Button ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    “The meteoric rise we have witnessed over the last twelve months is nothing short of staggering. Apple is the classic American corporation that was once the alternative quirky brand for designers and creatives. Now their products are accepted by major corporations and are used by the mainstream corporate industry. Companies like Apple are built on strong Intellectual Property and are the engine for growth in a new era. Apple is a great example of how IP can be used to leverage high profits. As Apple continues to develop it seems set to dominate the technology industry in 2012 and beyond,” said David Haigh, CEO of Brand Finance inc.

  • Marilyn Monroe Officially Joins Twitter: Twitter Reacts

    It was announced Tuesday that the long deceased actress has finally “officially” joined the Twitter-verse. CNNMoney.com reports that officials representing her brand are hopeful that the social network will help draw more attention to her brand. For those of you who have Twitter, her official page can be found here.

    When Twitter first heard the news, fans of the late actress took to the boards with excitement.

     

     

     

     

     

     

  • Social Conversion, Brand Storytelling, and Cell Phone Poop

    Today’s infographic round-up looks at the differences and features of paid, earned, and owned media. The second infographic shows what it takes to convert in a social world. Finally, learn about the dirtiness of the things we touch on a daily basis.

    View more infographic round-ups here.

    Paid, Earned and Owned Media:

    Brand Storytelling

    Conversion In a Social World:

    Social Conversion

    Tech Germs:

    Tech Germs