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Tag: bra camera

  • Bra Camera: How Often Do You Ogle At Breasts?

    To celebrate Breast Cancer Awareness Month in October, Nestle Fitness launched a campaign that involved attaching a camera to a bra. The campaign is called #CheckYourSelfie and aims to remind women to examine their breasts often in order to ensure their health.

    Worn by an actress in London, the bra camera recorded each time her breasts were looked at as she went about her day. In the video, Eloise Oliver wore the hidden camera in a bright pink bra that was only slightly covered by a gray hoodie. Her colorful ensemble attracted the eyes of over 30 strangers in the 1 minute and 18 seconds of footage captured by the bra camera. Stares from men and women, even babies and puppies, each made a tick on a bra counter in the lower-right corner of the screen as Oliver did common activities in her routine such as getting coffee and sitting through meetings.

    Bra cam captures many glances

    At the end of the video, the message of the exercise is spelled out: “Your breasts are checked out every day. So, when was the last time you checked your own?”

    It’s hilarious to see how some people couldn’t help looking at Oliver’s breasts, but it’s also an eye-opener for women who don’t really think much about breast cancer and whether they are susceptible to it. Oliver signed up for the experiment because she thought it was “an engaging idea.”

    “A really approachable way and fun way of making sure that women check themselves, whether it be yourself, your partner. It was an interesting experience walking around with a hidden camera. It took me a little while to get used to it, but after a while I think I mastered angling slightly my boobs towards people,” she said.

    Nestle Fitness has had experience before in launching quirky campaigns to get women to remember to check their breasts regularly. In 2013, they launched a campaign involving a bra that tweeted a reminder for a breast exam every time it was unhooked.

  • Bra Camera Catches Strangers Eyeing Woman’s Cleavage

    Bra cameras would be an interesting accessory for any woman to have, and, as one woman documented, they offer a fascinating look at just how many people–of both sexes–peek and judge when a woman is showing off some cleavage.

    The camera was used for a Nestle campaign in the name of Breast Cancer Awareness Month, and involved a woman wearing it under a hoodie to catch unwitting strangers in the act of checking her out. In fact, that plays into the slogan for the campaign, which pops up at the end of the video.

    “Your breasts are checked out every day. So, when was the last time you checked your own? #CheckYourSelfie.”

    The video has racked up close to 2 million views on YouTube after it went viral; Eloise Oliver, the woman wearing the bra, says it was an odd experiment at first, but she quickly got used to the attention.

    “It took me a little while to get used to it, but after a while I think I mastered angling slightly my boobs towards people,” she said.

    The bra has an on/off switch and captured one day in Oliver’s life as she walked around in public and rode the subway; about 30 people were busted “checking her out”. More importantly, it’s raising awareness for a good cause, and the video will get people talking about self-checks.

    “It’s so important for everyone whether you be male or female to make sure that your breasts are checked,” Oliver said.