WebProNews

Tag: Bing

  • Bing Releases Bar Version 7.1

    Bing Releases Bar Version 7.1

    Web search engine Bing released an update for its Bing Bar today, offering enhancements that can be downloaded manually at its Discover Bing page. Users who are already running the Bar 7.0 version will be automatically upgraded to version 7.1 over the coming months, if they opt not to do so manually.

    Updates include a new Facebook chat button, which allows users to talk to Facebook buddies without having the site opened in their browser. A Slacker Radio button is also included, allowing users to listen to music, sports, news, comedy without interrupting web browsing or search. The Fresh News App has also been added, affording users breaking news stories on the fly.

    Bar Version 7.1 also includes enhanced Search Suggestions, which offers suggested search terms while browsing. Bing has changed up its methodology in this regard, making search easier. Other internal enhancements have also been applied to the update, and while 7.1 is not yet available in all markets, the changes will eventually be applied globally.

    Bing, which has been extensively advertised on Facebook as of late, recently laid out its own opinion on its best features in attempts to draw more users:

    Bing’s homepage
    Bing Travel’s price predictor
    Bing Video’s “smart motion preview”
    Bing Music’s artist pages
    Bing Events’ “FanSnap”
    Bing Local’s Action Buttons
    Bing Maps’ Mall Maps
    Bing Shopping’s Deals
    Bing Maps’ Airport Maps
    Bing’s presence on Xbox, mobile and iPad.

    Now Bing can add Slacker Radio, a Facebook chat functionality and The Fresh News Apps to its favorites.

  • Bing Maps Adds Venue Maps, Neighborhood Maps, & More [UPDATED]

    The Bing Maps Blog has announced a series of new updates, most notably the great feature that now offers maps of almost 900 indoor venues. Covering all sorts of facilities from malls to museums, casinos to football stadiums, the maps offer up what you’d expect: a floor plan designed to let you see around corners and help you find your way inside one of the world’s mammoth edifices.

    To access one of the venue maps (if it is offered for your building of interest), you’ll be presented with an option to open up the venue map of the building once you’ve zoomed in far enough. Of course, if it’s an outdoor venue, you’ll just see the venue map as you get closer to it, as you can see below with the map of the Magic Kingdom near Orlando, Florida.

    In addition to what you may consider as some of the more tourist-heavy attractions in cities, Bing also announced that the maps will now suggest some of the more prominent local businesses as you zoom into neighborhoods. If you’re familiar to a city but not quite a local yet, this could be a great feature for discovering some new favorite haunts around a city.

    One feature I noticed that may be helpful for tourists and the like is kind of hidden in the section of Shopping Districts that are included in the venue maps. Essentially, there are store-by-store maps of neighborhoods that looks to lead ambitious shoppers around the area in order to find the boutique of their desire. Even if you’re not really a gold medal shop-till-you-drop consumer, you may find this may helpful if you’re looking for a place to grab a quick bite to eat.

    You’ll see a pretty good example of this below in the sample from the Fashion District in New York City.

    Finally, Bing Maps announced that its added transparent 3D imagery to many of the maps so users will get more of an angular view to the city, which should help you recognize and identify destinations a little bit easier. Below is an example of New York City’s downtown areas, as provided from the Bing Maps Blog post.

    As of right now, all of these updates are only available for limited markets. As of right now, all of these updates are only available for limited markets. Additionally, the venue maps are currently available on the Bing for Mobile iPhone App, Windows Phone Map App, and m.bing.com on HTML5-enabled smartphones, including iPhone, RIM, and Android devices.

    Bing’s been offering up maps of venues since 2010, which was ahead of Google’s launch of a similar service at the end of last year. With these two sites often competing for search traffic by offering up similar services, it’s something hard to really improve on the map; it’s not quite like making a rounder wheel, but geography generally stays undisturbed and doesn’t need to be updated all that often. Still, Bing has managed to find a way to either keep up or stay ahead of Google in certain aspects, the venue maps example being one of them.

    At any rate, the addition of the venue floor plans to Bing Maps is a necessary if not clever update. There are untold amounts of large venues (malls, airports, museums, arenas, etc.) in the world and Google Maps can’t possibly get to all of them first, so Bing’s right to pursue this feature.

    This article has been updated from the original version. Google was incorrectly credited with offering the venue maps services first when it was actually Bing that offered it first in 2010.

  • Bing Translator App For Windows Phone Gets Big Upgrade

    Microsoft announced a new Translator App for Windows Phone, powered by Bing.

    “The world is a melting pot of culture and languages,” a spokesperson for Microsoft tells WebProNews. “And now with your trusted Windows Phone, you can face new countries or local restaurants with the Translator App.”

    “The app allows you to translate typed text, voice translation, and even scan with your camera,” he says. “Just point at menus, newspapers or any printed text and the app will scan and overlay the translation.”

    “If you’re traveling in a different country and don’t want to pay roaming fees, just download the language pack you need and you can use the app offline,” he adds.

    Between scan, type and speak mode, you can choose your preference and pin it to your home screen that way.

    “It is one of the shining ways in which we were able to take full advantage of Windows Phone’s innovative design that puts people at the center of the experience,” says Director of Product Management Vikram Dendi on the Bing blog. “You can also pin the app itself to the home screen – to unlock a useful ‘live tile’, helping deliver a translation a day in the language of your choice. Thanks to this feature, you can learn a new language one word at a time.”

    The app is available in the Windows Phone Marketplace for free. If you have an older version fo the app, you’ll be notified of an update soon.

  • Bing Details Paginated And Sequenced Content Implementation

    For the sake of conversation, let’s say you are the admin of a Web site. If you are already, that’s even better. You prioritize how your Web site pages are linked to be picked up more easily by search engines. Maybe you’re not getting as much of a return as you would like through Bing searches though. If that’s the case, Microsoft has the cure for your ills.

    On the Bing Webmaster blog, David Flink, Lead Program Manager for Bing, took some time out to discuss how Web site admins can better index their content with Bing through paginated and sequenced content. Flink starts out by saying that Bing relies on “a set of heuristics to determine if and how individual pages on a site are related to each other.”

    To that end, Flink says you can use the optional rel=”next” and rel=”prev” link elements to give Bing a better indication of “the structure and scope of the sequenced content on your site.” Using these elements gives you full control over the sequencing of your pages.

    The first example shows you how to use these link elements to organize your pages in an oldest-to-newest sequence. You should use this order if your viewers prefer to read their pages starting with the old first and moving on with the new. Here’s the line of code you should follow to implement this particular order:

    Bing Details Paginated And Sequenced Content Implementation

    The second and more popular order for blog posts is newest to oldest. This is similar to the first example, but instead of pointing to newer articles, the rel=”next” points to older blog posts. It’s important to remember that with both of these examples that you not have multiple link elements on your pages.

    Bing Details Paginated And Sequenced Content Implementation

    Once you have decided on which sequence you want, you’re going to have to prioritize it for multi-page content. Here’s an example of how to use an oldest-to-newest sequence with multi-page content.

    Bing Details Paginated And Sequenced Content Implementation

    Implementing this won’t change the way your pages are displayed on Bing, it just gives the search engine a better understanding of how to index a Web site’s content. Here’s some more in-depth tips to get the most out of link elements:

    Link elements should be added within the section of your pages. Alternative implementations, such as the addition of rel attributes to anchor elements in the body of your pages, are currently not supported.

    Using the rel=”next” and rel=”prev” link elements, you establish a relationship between at most 3 pages on your site: the current page, the page immediately preceding the current page (rel=”prev”) and the page immediately following the current page (rel=”next”). Note that the first page in the sequence should just contain the rel=”next” link element, while the last page in the sequence should contain just the rel=”prev” link element.

    Avoid adding more than one rel=”next” and more than one rel=”prev” link element to your pages. URL parameters, such as the ones includes in the example above, should be reflected in the HREF attributes of your link elements. URL parameters appended solely for tracking purposes, such as search queries and session identifiers, can also be appended. To avoid having these URL parameter surface in search results for your pages, you can use the rel=”canonical” link element to specify a preferred URL for the content displayed.

    You are free to exclude certain pages within the sequence (after applying the rel=”next” and rel=”prev” link elements) from indexing using the following meta element:

    These tips should help you better index your content with Bing. Not only does it help Bing better understand your site, but it will help potential hits better find your site as well.

  • Bing Search API Becoming Premium Service

    Bing Search API Becoming Premium Service

    Regardless of what you think, Microsoft’s Bing is still pretty popular. It’s the number two search engine on the Web. So obviously Microsoft wants to continue this momentum by making Bing get better results, easier to use… and charge for it?

    That’s what Microsoft announced today on the Bing blog at least. The company is making some changes to the Bing Search API and will be bringing the updated service to the Azure Marketplace. The key word there is marketplace as the company is going to begin charging for its use.

    Let’s get to the good news first. Microsoft claims that the updated Bing Search API will “have access to fresher results, improved relevancy, and more opportunities to monetize their usage of the Search API.” Of course, these features come at a price with that price being $40 a month for up to 20,000 queries a month.

    They aren’t just going to start charging for the Search API right away, so don’t worry about that. In fact, there’s going to be a transition period that will last several months. During this time, they encourage developers to try the Bing Search API for free. From now until the end of the transition period, the Bing Search API 2.0 is free to use for everybody.

    For developers, they say that you can look forward to a “new API end point, moderate changes to the request and response schemas, and a new security requirement to authenticate your application key.” More details including those Web sites that process over 3 million queries will come shortly.

    With this, Bing is moving more in line with how Google handles their Custom Search API. Google offers free use of the API for up to 100 queries a day. After this, they will charge Web site admins $5 per 1,000 queries up to 10,000 queries a day.

    It’s hard to say at this point which one would be better – Google or Bing. On one hand, Bing is immediately cheaper, but you get far less queries since Google allows Web sites to handle half of what Bing offers a month in a day for a maximum of $50. I think it’s all going to come down to the pricing for Web sites that handle a much larger volume of searches. Neither Google or Bing display pricing for searches in the millions, but it would be a lot if Google still sticks to its $5 per 1,000 queries.

    On a different note, the comments on the blog post bring up a good point. What about non-profits that use the Bing Search API for their Web sites? One of the comments comes from a library that uses the Bing Search API that only gets 100 to 200 queries. Charging them $40 per month might be a bit too much. The only thing the Bing Team would say is that they’re “thinking about ways to enable smaller scale applications to keep experimenting with the API.”

    Is the Bing Search API too expensive? Should they make exceptions for non-profits? Let us know in the comments.

  • comScore Search Engine Rankings For March 2012

    comScore released its search engine rankings for March 2012 today and, much like the surface of the moon, movement remains largely nonexistent. In February, Google, the monthly leader in search, claimed 66.4% of the market share whereas in March, the search engine claimed… 66.4% of the market share. Similarly, Microsoft, and by Microsoft we mean to say Bing, remained at exactly the same market share in March as it had in February with 15.3%. The biggest shake-up (and I use that phrase completely incorrectly) to happen this month was the 0.1% decrease in Yahoo!’s stake of the search market while AOL increased 0.1%.

    comScore March 2012 Search Rankings

    18.4 billion explicit core searches were accrued in March, with Google netting 12.2 billion of them, roughly 6,000,000 more than February. Bing saw a smaller increase of less than 200,000 and totalled 2.8 billion searches, 5% more than February, in order to land at its well-lived in abode of second place.

    comscore March 2012 Search Rankings

    One final note of search trivia: For March, 68.6 percent of searches carried organic search results from Google, while 25.9 percent of searches were powered by Bing. At least Yahoo! appears to have slowed down its decline in the search race this month.

  • Bing Details Bing Features For Nokia Lumia 900

    Remember the Nokia Lumia 900? It was the really impressive Windows phone that Microsoft is betting heavily on since its first positive reviews came out of CES 2012. It was announced two weeks ago that the Lumia 900 would be launching April 8. Today is April 8 and guess what, the Lumia 900 is here.

    The Bing Team always knowing about the newest cool features coming to Bing have taken to the Bing blog to announce some of the cool stuff Lumia 900 users can do with Bing. The feature is admittedly impressive only because it takes a lot of features from numerous applications on other smartphones and consolidates them into a single Bing application.

    The first feature is called Local Scout. It allows users to filter their search results locally. It also brings up results for local dining, shopping and activities. Going to any of the results will tell you “where it’s located, how to get there, who to call, when it’s open, the Web site, and even ratings and reviews.” If this sounds familiar, that’s because it’s the same functionality that Google Places and other services like Yelp! and Foursquare offer.

    One of the other much touted features is Voice. It’s just a simple search by voice command. The same functionality is seen in other smartphones as well. It’s usefulness is all over the place, however, with my voice search commands always being misinterpreted.

    Now here’s the pretty cool feature even if it is copied from other services. Bing now has music search which will listen to a song and then display the artist, song title and where you can buy it. We’ve been using this kind of technology for a few years now with applications like Shazam, but it’s still new to Bing.

    The final feature is Bing Vision which sounds like some kind of night-vision application. Unfortunately, it’s not that exciting. It’s just a product scanner that brings up relevant information on said product.

    It’s worth pointing out that all the applications that Bing replicates are also available on the Windows Phone marketplace for free. It’s handy to have all of these applications in one place, but Bing will have to prove that it performs these tasks better than the dedicated applications.

  • Chandler Bing Dances On Bing Logo

    Chandler Bing Dances On Bing Logo

    If you use Tumblr, you’ve seen plenty of animated GIFs, no doubt. You’ve also seen plenty of Tumblrs dedicated to silly things. There is often overlap between these two scenarios, as is the case with the Chandler Dances On Things blog.

    When perusing the GIFs and coming across the obligatory Bing logo entry, I felt compelled to share it with our search industry enthusiast readers. It’s stupid. I know. Yet, there is still something disturbingly entertaining about watching Chandler Bing dance on things.

    Chandler Bing dances on Bing

    On the actual Tumbler page, you may also find him dancing on the the Pope, Rick Santorum’s finger, Nyan Cat, the Queen, and of course the Tumblr logo (among other things).

    Tumblr recently increased its animated GIF size limit, encouraging things like this, so don’t only thank the creator of this particular Tumblr blog. Thanks Tumblr.

    What do you think? Does this beat today’s Google Doodle?

    Source: Chandler Dances On Things. Hat tip to Uproxx.

  • Yahoo/Bing’s Q1 2012 Financial Reports

    Yahoo/Bing’s Q1 2012 Financial Reports

    It’s been three years since Bing started powering all searches through Yahoo! and the fruits of that partnership are beginning to ripen with success. While the two have yet to really rake away much of Google’s claim of the search market, the two companies still claimed acquired the highest market share of their partnership.

    In a release from IgnitionOne, Yahoo!/Bing produced signs of a promising year with a 46.4% increase in U.S. search advertising spend year-over-year, which was just shy of doubling Google’s lesser growth of 26.6%. And while Q1 search spend is normally down quarter over quarter due to the spike in holiday spending in Q4, Yahoo!/Bing posted a 14.3% increase in spend versus Google’s decrease quarter-over-quarter of 5.4%. The duo’s splendid quarter may be attributed to Yahoo!/Bing’s push for increased utilization of broad match keywords, which leads to more competition in auctions. Also, as mentioned above this quarter marked the groups’ highest market share claim in nearly two years with 21.2% of the market share – the best showing since the two companies partnered up.

    Yahoo/Bing Q1 2012 Financial Result

    According to Roger Barnette, President of IgnitionOne, the Q1 showing by Yahoo! and Bing was a remarkable success. “The Yahoo!/Bing turnaround was arguably the most interesting Q1 with an uptick coming primarily from the adoption of broad match targeting by marketers,” he said in a statement.

    Yahoo! and Bing’s resurgence wasn’t acquired solely through people glued to the monitors of their computers – many of those people had tablets and smartphones stuck to their face. In fact, mobile search accounted for 12.3% of total search advertising spend in Q1, holding steady following an impressive Q4. Mobile clicks were up 246.1% YoY, showing acceleration over the last quarter. Impressions were up 119.9% and ad spend was up 221.1% YoY, but both showed slower growth than the preceding quarter. Much of the mobile search activity can be attributed to tablet devices which accounted for 67.4% of total mobile search advertising budgets for the quarter. In addition, tablet click through rates of 3.1% were higher than those for PC of 2.5%.

    Yahoo/Bing Q1 2012 Financial Result

    “I am impressed by the level of activity and click-throughs on tablets,” Barnette added about the mobile ad growth. “This should be a wakeup call for marketers who are not yet leveraging search advertising on these devices.”

  • Bing Webmaster Tools Explained

    Microsoft is pretty serious about Bing and competing with Google. They are now the second most used search engine so they better step up their game to keep growing their audience. Of course, with more users comes more people who don’t know how to use Bing specific tools. Microsoft has put together a short list that you may want to check out.

    Posting on the Bing Webmaster blog, the team has put together four tips for Webmasters to get the most out of the tools Bing provides. They also took the opportunity to make an April Fools Joke, but I’ll get to that later.

    The Bing team wants to bring your attention to their keyword research tool. It allows a user to, what else, search for keywords, but the method it uses is a bit unique. They claim that instead of pulling its results from paid advertising, the keyword research tool pulls results from organic search queries. You can search for just a phrase or an exact word and it will pull up results from up to six months ago. You can also target specific regions or languages in your quest to find better keywords.

    Everything is getting an API these days and Bing is no different. The Bing Webmaster API is available under settings on the left side of the Bing Webmaster page. Like other APIs, the Bing Webmaster API allows you to plug it in to a dashboard for constant data streams. It’s especially useful if you’re having to watch multiple search Web sites for upcoming trends and keywords.

    There is now an option to have emails sent to you whenever Bing detects something like malware. It’s an alert system that would keep you notified throughout the day in case anything came up. To ensure that you’re not getting spammed, you can control the amount of emails they send you. This option can be found under settings in the preferences section.

    Under the traffic section for your domain, they have added a new column called the “Avg. Impression Position.” This is a constantly fluctuating number that tells you how Bing views your Web site against specific queries. When the number increases, it means that your Web site is being pushed high up the search results. The vice versa is true when the number goes lower. Keywords are one of the most important drivers to Web sites so having a high Impression Position is key to driving traffic to your site via keywords.

    Finally, I mentioned that they made an April Fools joke. It’s not a very good one, but at least they tried. Bingbot, the software that runs all the previously mentioned programs, is said to be writing a memoir. Microsoft says he starred in Real Steel, was a stunt double for KITT from Knight Rider and almost got the role of C3PO. To make this joke better, they should make a Bing branded Knight Rider for their next ad. Just an idea, Microsoft. You can pay me when the ad campaign is a success.

  • Bing Video Gets Infinite Scroll, Related Content Tab, Filmstrip, and More

    Bing is currently in the process of rolling out some global updates to Bing Video, a series of improvements that they say will “make it easier to scan, explore and discover videos.”

    “We have made a significant investment in expanding our video coverage to provide you with as much relevant content as possible,” they say on a blog post. “Once we collected the vast storage of videos, we had to think about how to display the results so they would be easy to use and scan.”

    So now, when you search for anything on Bing Videos, you’ll see more results at one time. Bing has switched over to a new grid layout, that displays dozens of videos at one time on the page. They also added an infinite scroll feature so you don’t have to keep clicking over to a new page.

    On the search results page within Bing videos, you’ll also see a related search tab at the top. Your actual search will always remain the first tab in the bunch.

    When you actually watch a video (that doesn’t take you to an outside site), you’ll find that the video viewer has gotten a bit bigger. Bing has also added a “filmstrip” to the top that houses related videos.

    Lastly, when you perform a search on Bing (not Bing Videos), your video results on the search page will also be arranged in a filmstrip format and all of the previews will be larger. “Along with the large previews, the videos also received updated treatments, such as 16×9 images, embedded video length time stamps, and icons to help you quickly navigate the results,” says Bing.

    The new grid and infinite scroll design on the Bing video results page is pretty cool, and it’s good that they finally put a related videos tab on top. Are you a fan of Bing Videos? Do you think these updates will enhance your experience? Let us know in the comments.

  • Skype And Bing Team Up For Mutual Promotion

    It’s not a secret anymore that Microsoft bought Skype to the tune of $8.5 billion last year. In the deal, Microsoft pledged to keep Skype available across all devices and retain it as the communication vehicle of choice for people across multiple platforms. As part of that deal though, it was also mentioned that Skype would be integrated across all of Microsoft’s products. Bing is the latest to get Skype-ified.

    The Bing Team announced today that Skype will begin peddling the Bing Bar to users of the software. All new installations of Skype will ask users if they want to install the Bing Bar for Internet Explorer 7 or higher. Current installations of Skype will also suggest that you download the Bing Bar.

    As part of this mutually beneficial relationship, members of the Bing Rewards program can get up to 60 minutes of call time on Skype for only 100 Bing Rewards credits. That’s an absurdly low amount of Bing Rewards credits for a prize that would normally cost you about 2 cents a minute.

    Remember, this is an exclusive Skype and Bing relationship. If you want to get free Skype call time, you have to use Internet Explorer. Microsoft owns Skype now and they are going to leverage this acquisition to their advantage. If you already are an IE and Bing Rewards user, you can start taking advantage of the offer now. If the allure of free Skype credit is too much to resist, better get used to seeing this:

    Skype And Bing Team Up For Mutual Promotion

  • Bing Helps Promote New “Bully” Movie

    Bing will be joining forces with The Weinstein Company to promote the upcoming movie “Bully.” The movie, which premieres tonight in Los Angeles, is a documentary about the growing awareness around childhood bullying.

    Over at the Bing Community blog, Senior Director at Bing and MSN Lisa Gurry writes that the goal of the movie is to involve “parents, students, educators, and advocates” in the cause of ending bullying. Part of the campaign is to influence the MPAA to change the rating of the movie from “R” to “PG-13” so that it can be seen by a younger audience. Gurry writes:

    “Today, we’re happy to join the “Bully” movement to help raise awareness of the serious implications of bullying with the goal of inspiring people to stand up to bullying. We’re pleased to join together with Ellen DeGeneres, Justin Bieber, Meryl Streep, Anderson Cooper, Kelly Ripa, Demi Lovato, Tommy Hilfiger, Billie Jean King, Drew Brees and many others, including high school student Katy Butler, to help stop bullying. Butler is doing her part – starting a petition to encourage the Motion Picture Association of America to change the rating on “Bully” from R to PG-13 so kids can see the film. Butler gathered more than 400,000 signatures and delivered the petition earlier this month, showing that any of us can make a difference.”

    Bing will be using its various social media channels to begin a discussion on the movie, and information pertaining to the movie and anti-bullying movement will be highlighted on MSN.com.

    The film will be released on March 30 in New York and Los Angeles, and then has a wider release on April 13. Below is the trailer, but I must warn you that it’s been purposefully crafted to tug at your heartstrings.

  • Diffbot Makes The Web Machine-Readable

    Diffbot Makes The Web Machine-Readable

    Microsoft’s Bing service has a cool promotion vehicle known as Bing Booster. It helps tech startups connect and collaborate with other startups and people in their field. One of the events Bing helps sponsor is LAUNCH, an event that give startups a platform to launch from.

    One of the startups that Bing brought to LAUNCH this year is really interesting. The company is called diffbot, and they have a mission. They want to make the entire Web machine-readable. What does that mean? According to the official Web site, diffbot is a “visual learning robot that enables developers to easily use Web content in their apps.”

    So diffbot lets a robot read the Web regardless of layout, design or language. That’s pretty cool, but what kind of applications would it have for the Web. The diffbot team lays out its potential uses on the BingBooster Web site:

    Using Diffbot’s existing Article API (which automatically parses blog posts or news articles into machine- app-friendly XML or JSON) to migrate users’ blogs — regardless of existing platform — to a new blog-platform provider.

    Providing Diffbot’s forthcoming Product API (which can parse product pages of any type across the web) with additional training data or edge cases from existing product-search and price-comparison applications.
    Leveraging Diffbot’s language agnosticism to help power a multi-language tablet newsreader focused on global content and stories.

    Powering a forthcoming event and activity search engine using Diffbot’s impending events page functionality.

    Using our image-identification and extraction capabilities to power a personal photo-book printing service, allowing the inclusion of photos from any gallery software or photo-hosting services.

    The LAUNCH event was a great chance for the diffbot team to meet various people that were interested in using their API as well as helping them find new uses for their technology.

    The BingBooster Web site says this is just the first in a series of startups that showed off their product at LAUNCH. There will be more development technologies being shown during the coming days.

    Here’s a presentation of diffbot at the DEMO Enterprise Disruption 2012 from a few months ago:

  • Internet Searches For Health Info Cause Fear, Skepticism

    Dig if you will a picture: You’ve noticed a lump in your throat. It’s not a painful lump but you can vaguely feel that it’s constantly there. Over a month or so it doesn’t go away, so you embark on some amateur pathology via the internet to see what you can find out. Before you’ve even had a chance to click on any links, this is what you’re struck with:

    Immediately confronted with the big C-word, you flea to Bing to try that search engine. Unfortunately, it’s no less terrorizing.

    You don’t even need to search for something as specific as lump in throat to get a digital death sentence. Type in something vague like “green spots” and you’re immediately greeted with an onslaught of health information.

    Looking up a medical symptom isn’t the same as looking up the definition of “tergiversation” on Merriam-Webster.com or searching for examples of neo-liberalism on Wikipedia. Medical diagnoses aren’t compartmentalized. Plus, there’s a reason that medical training for doctors is so intense and exhaustive (and exhausting if you are a doctor-to-be). The human body is a bizarre set of puzzle pieces and nobody’s pieces are really made the same, either. Further, the more serious your potential illness may be, the less you probably wan’t to gamble with the internet’s standardized archive of information.

    The internet was expected to bridge the distance between patients and physicians but instead it turns out that the deluge of information can inspire skepticism and fear, according to a new study from the University of Buffalo. In the study, “The Devil You Know: Parental Online Information Seeking after a Pediatric Cancer Diagnosis,” researchers found that parents and caregivers of cancer-stricken children prefer the traditional visits to the doctor’s office over online searches for information about their child’s illness.

    “Respondents were telling us they were uncertain of the information online and that they were afraid of the unknown,” said Dr. Elizabeth Gage, the study’s co-author and professor of community health and behavior. “They didn’t want to run into stories about ‘the worst case scenario.”

    Gage, along with her co-researcher Christina Panagakis, a graduate student, interviewed 41 parents of children with cancer to find out how much they relied on the internet as a source of information about their child’s illness, prognosis, and treatment. While the interviewees for this study opted for real-person consultation with a doctor, that’s not to say that the internet doesn’t have some value in medical treatment.

    The information-seeking behavior of parents and other caregivers appears to be influenced by the volume of available information, Gage says. Patients with routine illnesses might find minor details online that better inform their conversations with health care providers, but respondents in this study who were confronting a more serious diagnosis were overwhelmed by the often conflicting sources of online material.

    This is all supposing that you even have the option to visit a doctor. It’s inconceivably expensive to pay for a doctor’s visit out-of-pocket and if you’re one of the millions of people who don’t have medical insurance, your only lifeline very well might be two take two Google searches and call in in the morning (well, that and a pair of crossed fingers). In that case, you’re left to the merciless horror flood of intimidating if not terrorizing medical information that abounds whenever you search medical symptoms so hopefully you’re symptoms aren’t something as mysterious as a lump in the throat or, god forbid, “green spots.” Who knows what fresh new psychological hell you’ll be left victim to.

  • Microsoft Fires Two Bing Marketing Execs For Misuse Of Funds

    Would you believe that the company you work for might not approve of misguided spending of said company’s funds? That’s like First Job 101, right? And if anything, for god’s sakes save those receipts so you can at least account for the expenses on that company card.

    Two now-former Bing marketing executives, Eric Hadley and Sean Carver, were reminded of this policy in the most painful of ways today as they’ve been fired from the company due to the misuse of funds. According to a spokesperson with Microsoft, “We can confirm that as result of an investigation, Eric Hadley and Sean Carver’s employment with Microsoft has been terminated for violation of company policies related to mismanagement of company assets and vendor procurement.”

    Although he was Bing’s Marketing Chief in title, Hadley was perhaps more recognized as Bing’s behind-the-scenes marketing mastermind known for rubbing elbows with Jay-Z when Bing launched a marketing campaign to promote Hova’s autobiography, Decoded. The Daily Beast’s 2010 profile on Hadley illustrates him as a mold-breaker with how he passed effortlessly among both tech world and the limelighted stage of pop culture where, in addition to Jay-Z, Hadley mingled with the likes of Beyoncé, Lebron James, and Venus Williams; dabbled in programing on network television through an NBC collaboration; and even produced a documentary about noted cardiologist, Dr. Richard Bing (that’s not the namesake of the search engine, by the way).

    Carver was no stranger to the bright lights of the big time, either. Having served as the Director of Brand Entertainment at Bing since 2009, Carver involved himself in several projects, including the aforementioned documentary about Dr. Bing and other projects attached with recognizable Hollywood names like Jason Sukeikis and Olivia Munn.

    Bing famously allotted an enormous budget to Hadley to re-brand the company as the cooler alternative to Google, though now that the two executives have been axed one has to wonder if Bing (and Microsoft, really) weren’t satisfied with the returns on their bet on Hadley and Carver. In the interim, Bing General Manager Mike Nichols will assume the responsibilities of the pair.

    According to Ad Age, neither Hadley and Carver responded to requests for comment. Can you blame them, though? I wouldn’t want to talk to anybody either, especially if it turns out , for whatever reason, that they try to appeal Microsoft’s decision.

  • Bing Results Starting To Include Twitter Trends

    Bing Results Starting To Include Twitter Trends

    Bing has started to deliver Twitter trending topics in its search results in recent months, according to recent reports. Bing searches for topics that are trending on Twitter will sometimes bring up results that include a “TRENDING” box showing how many times a particular topic has been tweeted within a certain span of time.

    While Google’s relationship with Twitter has been rocky in recent months, Bing seems to be getting along with Twitter just fine. Last month they hinted at something “pretty interesting” in the near future. It looks like this may be it.

    Though the integration of Twitter trending topics has apparently been around since October, it has not reached widespread deployment yet. An attempt to test it by searching each of the current top US trending topics yielded no results.

    If and when Bing deploys this feature fully, it could be a significant point in their favor. At present Google doesn’t have anything like this, and it’s definitely a useful and interesting feature.

    Have you seen Twitter trending topics in your Bing search results? Do you like it? Let us know what you think in the comments.

    Image credit: Techie Buzz

  • Bing Just As Good As Google, Says Bing

    Bing Just As Good As Google, Says Bing

    After spending several years playing catch-up to Google, Microsoft’s Bing search engine is finally reaching a point where it is just as good as its rival, according to Microsoft’s Harry Shum.

    In a recent interview Shum tells Wired that Bing is at least as good as Google in terms of the freshness of its search results. Shum agrees that Google, thanks the 2010 upgrade to the Caffeine software platform, is good at “freshness,” i.e., crawling and indexing sites quickly so that they can be displayed in search results. Google’s skill in this area is something Microsoft is keenly aware of, but Shum insists that “if you look at the freshness of our queries, I hope you feel that Bing’s freshness… is at least on par with Google.”

    Google maintains a nearly-unassailable hegemony in the world of search, a fact that has led many to ridicule Microsoft’s attempt to enter the market with Bing. While Google’s top ranking has not changed, Bing made significant advances, and Shum believes that Microsoft’s days of playing catch-up are over. He says that “after a lot of effort, we understand search quality problems better than before, and… if you look at Google and Bing, the quality is beginning to be very comparable.”

    As it happens, the claims that Shum makes in the interview are easily tested. To see how Bing handled recent results, I ran a search tailored to find a WebProNews article posted just before this one. Though the article is (as of 1:35 PM Eastern time) less than five minutes old, both Bing and Google found it:

    Google Search Results

    Bing Search Results

    So in this case, at least, Google and Bing do a comparable job of bringing up “fresh” results.

    What do you think? Is Bing just as good as Google? Let us know in the comments.

  • Bing Gains US Market Share, But So Does Google

    It’s always been an uphill battle for Bing, trying to gain search market share, but it doesn’t help when search giant Google’s market share grows too. And for as much fuss that has been made in the media about Google’s privacy policy and the addition of “Search Plus Your World” to Google results, Google still managed to gain market share in the U.S. last month, according to the latest data from comScore.

    Google Sites led the “explicit core search market” with 66.4% of queries, according to the firm. That’s up 0.2 percentage points from January.

    Microsoft sites (including Bing, obviously) had 15.3%, up 1 percentage point. Yahoo lost .3 percentage points, falling to 13.8%. Ask maintained 3% month to month, while AOL dropped 0.1 percentage points to 1.5%

    comScore search market numbers

    comScore reports:

    17.6 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.4 billion, Ask Network with 535 million (up 2 percent) and AOL, Inc. with 266 million.

    comScore search market numbers

    It’s interesting that Yahoo is on the decline as Microsoft continues to increase, considering Bing powers Yahoo these days, and adCenter powers Yahoo Search Marketing. It will be something to keep an eye on as new Yahoo CEO Scott Thompson is with the company for a longer amount of time. Yahoo is much more than a search company of course, and we have to wonder how big of a priority search will be under the new leadership.

    Yahoo turned 17 last week.

  • Bing Malware Warnings Linger

    Bing Malware Warnings Linger

    It generally takes three to six weeks for a Bing malware removal label to go away, which is a lot longer than it takes for Google, which is days, and can at times be under 24 hours. Regardless, to find out that you’ve received a malware removal label, only to have to wait weeks for Bing to take it out of their search results can be frustrating. Especially for those who have been hacked or somehow injected with malware. After all, Bing granted users access to webmaster tools long before Google did.

    A Bing help thread documents one angry using voicing his concerns:

    I have cleaned and secured my site over 4 weeks ago. But BING still shows a malware warning.
    I was told that it should go away next time they index the site but i just received email from BING warning me about malware found. This is complete BS!

    bing

    Perhaps Bing could consider speeding up their process a bit?

    In related news, Facebook has been pushing Bing even more as of late, adding a Bing ad to their logout screen.

    bing

  • What Is Bing Doing At SXSW?

    What Is Bing Doing At SXSW?

    As previously reported, Bing’s Duane Forrester is scheduled to participate in a panel discussion at SXSW this weekend, called Dear Google & Bing: Help Me Rank Better! Also scheduled for that session are Matt Cutts and Danny Sullivan, but Matt Cutts tweeted today that he won’t be able to make it as his wife is having surgery, though he’s going to try and appear by way of Skype.

    This is not the only presence Bing will have at the event, however. Microsoft ran down a few ways Bing will be participating at SXSW in a blog post today. Microsoft’s Leslie Feinzaig and Jacquelyn Krones will be in the session Mind Reading: Identifying Needs Users Don’t Know They Have on Saturday. Here’s the official description for that:

    When your product is facing serious competition, knowing what unmet need still exists is crucial to planning your next move. But in surveys you find that everyone is reasonably satisfied with all of the key features in your competitor’s products and they do not perceive that their experience could be better than it currently is. So how do you identify opportunities that seem not to exist? In this session, using Bing’s insight development practices as a case study, we will discuss techniques for gaining deep understanding of and empathy with customer’s pain to spur product innovations. We will share insights that we’ve identified that point to broad cultural shifts in how people think about knowledge that impact what is perceived as trustworthy and what is complete information required to make important decisions. We will share both how we were able to identify these needs and specifically what these needs are in an effort to encourage thinking about how to better meet them. This session is sponsored by Bing.

    From March 9 – 12, Bing will host the Bing Lot, where the company will show off some Bing Booster startups. Bing Booster is Bing’s program “aimed to help ideas flourish, stuff get built and services grow,” as they put it. It’s a parking lot with food, drinks and announcements.

    Bing Lot

    On March 9, there’s a panel series presented by PSFK in partnership with Bing. They’re also hosting a cocktail party. The event page says:

    Working with their partners at bing, PSFK will reveal five key trends which every attendee ‘Needs To Know’: Social-Pairing, Co-Sharing, Me-TV, Sonic-Interface and Gaming-For-Good – key themes you should be on the lookout for as you go through your SXSW Interactive experience.

    These trends will be brought to life with statistical data from our partner bing – plus a series of short talks with innovators. Hosted by PSFK’s Piers Fawkes, the speakers include: gaming guru Jane McGonigal, Reece Pacheco of Shelby.TV, Eric Garland of LiveNation, David Jones of Shazam, John Zimmer of Zimride, Daniel Hengelveld of Neighborgoods and David Polinchock of AT&T AdWorks.

    Finally, on March11, Bing is teaming up with I Can Has Cheezburger on an event called Keep Calm and Internet. It’s simply described as “a night of memes, music, and Internet magic.” It also promises “super special guests”.