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Tag: Bing

  • Bing Redesigns Video Search From Ground Up

    Bing just announced a big redesign of its video search feature, which it says has been redesigned from the ground up. Changes include navigational improvements, video overlays, pop-out previews, bigger thumbnails and new filters.

    New Bing Video Search

    “Rather than making you travel to a site to see if a video is the one you’re looking for, we updated our preview mode so now you can simply roll the cursor over the video thumbnail to see a short preview,” Bing’s video search team says in a blog post. “We also expanded the information displayed about a video to speed up your search and now show favicons from the top sites, view counts, descriptions, and bold your search terms in the titles. Additionally, we’ve added a control for our previews so you can adjust the volume level of the preview playback.”

    “Another subtle but powerful feature are the filter improvements,” the team adds. “The resolution filter now takes into account common video sizes such as 720 and 1080. The source filters are also more specific to the segment for which you are searching. You can also sort by date to ensure you’re getting the freshest (or oldest) videos available.”

    With the video overlay, users can move to different videos from the carousel at the bottom of the light box. There’s also a related searches list on the right . The source and number of views are displayed under the videos.

    bing Video overlays

    Bing also recently made improvements to product search. More on that here.

  • Bing Thinks Students Are Getting Scroogled In Search Results

    Bing Thinks Students Are Getting Scroogled In Search Results

    A new school year has just started, and students everywhere will soon be using Google to search for everything from history to math. Bing wants in on that student search action, and it’s not afraid to do a little mudslinging to promote its new Bing for Schools initiative.

    If you couldn’t already guess, we’ve been blessed with another Scroogled ad today that compares a student’s search experience across both Google and Bing. The key difference – students using Bing for Schools don’t see ads and that’s it. Well, there’s a rewards program in Bing to give away $900 million worth of unsold Surface RT tablets to schools; but the search experience is largely the same.

    Wait, so what’s the big idea with seeing ads in search results? In the below video, Bing argues that students will pick up on how to refinance a loan or get cheaper auto insurance instead of learning about ancient Mesopotamia. I would argue that the former is more important, especially in our education system that doesn’t equip children with the knowledge necessary to survive in the real world, but this is neither the time or the place for that discussion. In short, ads are bad for the learning experience, or so says Bing.

    To test this theory, let’s do a quick search on Google and Bing for Mesopotamia to see what happens. Searching for Mesopotamia on Google brings up the usual Knowledge Graph information alongside a number of relevant links pointing to the history of the region at Web sites belonging to The British Museum and the University of Chicago.

    Bing Thinks Students Are Getting Scroogled In Search Results

    As for Bing, I’m pretty sure a student’s report on Mesopotamia won’t include facts about Mesopotamia Township, Ohio.

    Bing Thinks Students Are Getting Scroogled In Search Results

    To be fair, Bing does include some relevant links and some excellent related searches on the side. I’m just baffled that a search for Mesopotamia on Bing would find an Amish town in Ohio more relevant than links to The British Museum, the Ancient History Encyclopedia or the Wikipedia entry on the history of Mesopotamia.

    Oh, and Bing’s argument that ads impact the learning experience? It doesn’t hold water in the case of this search, and probably many others, because advertiers aren’t buying ad words related to ancient civilizations. In fact, a link to the promotional Web site of the Mesopotamia Township is more of an ad than anything in Google’s search results.

    [Image: Bing/Bing Video]
    [h/t: TechCrunch]

  • Bing Uses Machine Learning To Improve Product Search

    Bing Uses Machine Learning To Improve Product Search

    Bing announced today that it is launching a new product search experience, which utilizes its index of tens of millions of products, along with machine learning, to show products on the main results page, rather than making users go to a dedicated shopping page.

    As you can see, it looks vaguely like Google’s Knowledge Carousel and the style the search engine recently added to local results.

    Bing Product Search

    “For example, if you are in the market for a new camera. Simply enter ‘dslr camera’ and you will see a category snapshot with the top dslr cameras,” Bing explains in a blog post. “You might have heard about a specific Canon model, you click on the <Canon EOS 6D> and you will see our new Carousel so you can quickly browse other related products that might be of interest and then narrow down the selection that best meets your needs. We’re also bringing the power of our industry leading Snapshot technology to expose more of the details you need for a specific product, like specs and reviews, to make a decision without having to click to another page.”

    “If you want to purchase the product, we present you with two easy options,” Bing says. “First, product pricing and availability directly from the merchant themselves will appear right inside search results in what we call Rich Captions. So if Target, for example, has the product you’re looking for, and that link appears in search results, Bing will show you their price and availability information. Another way Bing helps is through new product adswith photos and pricing that provide you the ability to quickly see offers from merchants across the web.”

    The new product search experience will be rolling out over the course of the coming months, so you may still see the old version for a while.

    Image: Bing

  • Microsoft Offering Excess Surfaces to Schools Through Bing

    As the price cuts for both the Surface RT and the Surface Pro indicate, the Surface hasn’t challenged the iPad in the way Microsoft hoped it would. In fact, Microsoft announced a $900 million inventory adjustment charge for the millions of Surface RT tablets it now has sitting around in warehouses. The company obviously overestimated the popularity of the Surface, and now third party manufacturing partners are beginning to abandon Windows RT altogether.

    So how will Microsoft get rid of $900 million worth of Surface RTs? Offer them to educators, evidently.

    Microsoft this week announced its new “Bing for Schools” initiative. The new program will offer free Surface RT tablets to schools that use the “Bing Rewards” program. Schools that earn 30,000 Bing Rewards credits can cash them in for a free Surface RT. The credits can come from anyone signed up for Bing Rewards, including parents, with credits being put toward the school of their choice.

    The Los Angeles Unified School District and Atlanta Public Schools are already signed up as partners for the Bing for Schools pilot program. These schools will be using a special version of Bing developed specifically for education. According to Microsoft, the modified Bing will have no advertisements in its search results and will have “strict” adult content filters in place. It will also have “augmented” privacy protections.

  • Bing Launches Homepage Facebook App, Photographer Contest

    Microsoft announced today that it is has launched a new Bing Homepage App for Facebook, and is kicking off a contest (part of a partnership with Discovery) for photographers to get their photos feature on the search engine’s homepage.

    Photographers are encouraged to submit photos of their hometowns, and Bing will pick ten finalists, which it will announce on September 10th. Fans will be able to vote with the Facebook app.

    “As you know, every day the Bing homepage shows a beautiful image from around the world with the hope of inspiring and encouraging exploration in our viewers,” a Bing spokesperson tells WebProNews. “This is just one of many features that sets Bing apart from its competitors, and we want our fans to be a part of it. While the Hometown Homepage Photo Contest closes September 3, the app will still be available beyond that for people to submit photos to the Bing Homepage team.”

    “We’re thrilled at Discovery to team up with Bing in celebration of World Photography Day, as we both work to inspire people to explore and uncover wonders around the world each and every day,” said Conal Byrne, Vice President of Digital Media at Discovery Communications.

    The winner of the contest will be revealed on October 1st.

  • ‘Orange Is The New Black’ Is Being Searched For More Than All Other Netflix Shows Combined [Bing]

    Last month, we looked at some search data from Yahoo about Netflix’s original shows. Orange is the New Black was quickly generating more search buzz than even Netflix’s Emmy-nominated shows House of Cards and Arrested Development.

    Now, Microsoft has shared some information with us about how Netflix’s shows have been comparing with one another in terms of search volume on Bing. Unsurprisingly, Orange is the New Black is being searched a lot more than the others over there as well.

    Orange is the new Black has been the most searched Netflix show of the entire summer, followed by House of Cards, then Arrested Development, according to Bing. In fact, Orange is the New Black has been searched for more than all other Netflix shows combined.

    The rank in search volume on Bing for Netflix shows has been like this:

    1. Orange is the New Black
    2. House of Cards
    3. Arrested Development
    4. Hemlock Grove
    5. Lillyhammer

    Orange is the New Black does have the advantage of being released more recently than the others, but the rest of the list doesn’t really indicate that recency of debut is playing much of a role, other than the fact that Lilyhammer is fifth. It was, of course, the earliest Netflix original. It’s unclear where Mako Mermaids factors into this. Out of the six, it is actually the newest, but hasn’t received nearly the publicity of the rest.

    House of Cards has been out since the beginning of February, and it managed to take the number two spot. The fact that it is up for nine Emmys probably has something to do with it. Arrested Development and Hemlock Grove are also nominated in various categories.

    Lilyhammer is the closest to having a second season available to watch. It’s due out sometime this year, while second seasons of OITNB, House of Cards and Hemlock Grove are all due out next year. Arrested Development is still up in the air, but it’s looking like a movie might be more likely than a fifth season.

    “Laura Prepon was the most search for OITNB cast member, even ahead of series lead actress Taylor Schilling,” a Bing spokesperson says.

    Orange is the New Black

    You learn something new everyday… #SwollenFeet #OITNB

    “Natasha Lyonne was searched for more than her American Pie co-star Jason Biggs,” he adds.

    Both, of course, are in Orange is the New Black.

    The top-searched OITNB cast members on Bing have been:

    1. Laura Prepon
    2. Taylor Schilling
    3. Natasha Lyonne
    4. Kate Mulgrew
    5. Jason Biggs

    “Kata Mara was searched more than any other House of Cards cast member, including Kevin Spacey,” the spokesperson notes.

    The top-searched HoC cast members on Bing have been:

    1. Kate Mara
    2. Kevin Spacey
    3. Robin Wright
    4. Corey Stoll
    5. Kristen Connolly

    “Also, people like Kevin Spacey, Jason Biggs, Taylor Schilling, Laura Prepon, Robin Wright, Kate Mulgrew, and Natasha Lyonne show up in Snapshot in Bing,” the spokesperson adds.

    Bing recently started adding more info about celebrities in its autosuggest feature as well.

  • Bing’s Windows Apps Hit Windows Phone 8

    Bing’s specialized apps that were previously released on Windows 8 (News, Sports, Weather and Finance) are now being launched for Windows Phone 8.

    “The new apps will share the comprehensive, customizable and visually immersive experiences powered by Bing in Windows 8, and allow people to conveniently track and prioritize what’s important to them across the Windows family of devices,” a spokesperson for Microsoft tells WebProNews.

    The News app gives the user personalized news based on particular story categories, topics or news sources. Bing has also partnered with news organizations like the AP, Reuters, Gizmodo and The Guardian, in addition to local and regional sources.

    The app also takes advantage of Live Tiles on Windows Phone.

    Bing News

    The Sports app also brings personalization features enabling you to follow your favorite sports and teams.

    Bing Sports

    The Weather app provides dynamic maps for the cities/regions of your choosing, and includes satellite, temperature, precipitation, cloud cover and radar.

    Bing Weather

    The Finance app includes financial news, market info, currency conversions and US stock updates with customizable charts.

    Bing Finance

    Earlier this week, Microsoft announced a new look and features for Bing itself on Windows Phone. More on those here.

  • Are Search Engines Doing Enough To Deter Child Abuse?

    Are search engines like Google and Bing doing enough to combat child exploitation and those seeking out images of it? That’s a question that’s on a lot of people’s minds this week as Microsoft has said that it will include new pop-ups aiming to deter those seeking out such content on Bing. Google, on the other hand, has reportedly elected not to take this path, suggesting that its methods for combatting the problem work better.

    Do you think Bing is doing the right thing? Should Google follow suit? Share your thoughts in the comments.

    Last week, UK Prime Minister David Cameron gave a speech about the Internet and pornography, calling on search engines to do more to keep children safe.

    “Government needs to do more,” Cameron said. “We need to give CEOP (the Child Exploitation and Online Protection Centre) and the police all the powers they need to keep pace with the changing nature of the internet.”

    He then announced that starting next year, they’ll link up existing databases across police forces to form one large database full of illegal images of children.

    “The internet service providers and the search engine companies have a vital role to play and we’ve already reached a number of important agreements with them,” said Cameron, adding that a new UK-US taskforce is being formed “to lead a global alliance with the big players in the industry” to eliminate child exploitation images.

    Cameron said that in Britain, Google, Microsoft and Yahoo have already been engaged on a major campaign to deter people who are searching for child abuse images. He wouldn’t go into detail about the campaign, he said, because it could “undermine its effectiveness”. He did say that it is “robust, “hard-hitting,” and a “serious deterrent” to people looking for these images.

    Currently, reported images are immediately added to a list, and are blocked by search engines. But Cameron doesn’t think it’s good enough for the search engines to wait until images are reported. He said they’re “not doing enough to take responsibility,” and even said they’re “denying responsibility”.

    Cameron refuses the argument that search engines shouldn’t be involved in finding out where illegal images are “because the search engines are just the pipe that delivers the images, and that holding them responsible would be a bit like holding the Post Office responsible for sending illegal objects in anonymous packages.”

    “That analogy isn’t really right, because the search engine doesn’t just deliver the material that people see, it helps to identify it,” Cameron said.

    “Companies like Google make their living out of trawling and categorising content on the web, so that in a few key strokes you can find what you’re looking for out of unimaginable amounts of information,” he said. “That’s what they do. They then sell advertising space to companies based on your search patterns. So if I go back to the Post Office analogy, it would be like the Post Office helping someone to identify and then order the illegal material in the first place and then sending it on to them, in which case the Post Office would be held responsible for their actions.”

    “So quite simply we need the search engines to step up to the plate on this issue,” he added. “We need a situation where you cannot have people searching for child abuse images and being aided in doing so. If people do try and search for these things, they are not only blocked, but there are clear and simple signs warning them that what they are trying to do is illegal, and where there is much more accountability on the part of the search engines to help find these sites and block them.”

    He said the UK government has already insisted that warning pages are placed wherever child abuse sites have been identified and taken down.

    Cameron said, “There are some searches which are so abhorrent and where there could be no doubt whatsoever about the sick and malevolent intent of the searcher – terms that I can’t say today in front of you with the television cameras here, but you can imagine – where it’s absolutely obvious the person at the keyboard is looking for revolting child abuse images. In these cases, there should be no search results returned at all. Put simply, there needs to be a list of terms – a blacklist – which offer up no direct search returns.”

    “So I have a very clear message for Google, Bing, Yahoo! and the rest: you have a duty to act on this, and it is a moral duty,” he added. “I simply don’t accept the argument that some of these companies have used to say that these searches should be allowed because of freedom of speech.”

    He then asked search engines to commit to stop offering results on a blacklist of search terms that would be given by the CEOP.

    “There’s one further message I have for the search engines. If there are technical obstacles to acting on this, don’t just stand by and say nothing can be done, use your great brains to overcome them,” he said. “You’re the people who’ve worked out how to map almost every inch of the earth from space. You’ve designed algorithms to make sense of vast quantities of information. You’re the people who take pride in doing what they say can’t be done.”

    Cameron then suggested the search companies hold hackathons to tackle child safety.

    You can read the full transcript of Cameron’s speech here.

    Peter Davies, chief executive of the CEOP, had this to say, following Cameron’s speech: “Anything which helps stop the distribution of this material or deters those who feed the market by accessing it online can only be a good thing and, working with the world’s leading technology companies like Microsoft, Google and Facebook, we’re ready to hear their ideas on other ways to stop illegal child abuse material being viewed online, and to support their work.”

    “But let’s not be blinded to the fact that our work is not just about stopping people from accessing the images that already exist on the internet. We need to continue our work on stopping them from being produced and distributed in the first place by catching child sex offenders and safeguarding children to stop them suffering more horrendous abuse,” Davies added.

    According to the BBC, Bing has become the first search engine to introduce pop-up warnings for people in the UK seeking out child abuse images. Yahoo, the report says, is considering doing something similar. Google, however, does not intend to, the report says. BBC News shares statements from both Microsoft and Google on the matter:

    Microsoft said the notifications aimed “to stop those who may be drifting towards trying to find illegal child abuse content on the web via search engines”.

    A spokesman said: “This is in addition to Microsoft’s existing and longstanding policy of removing any verified links to illegal content of this sort from Bing as quickly as possible.”

    “Microsoft has been, and remains, a strong proponent of proactive action in reasonable and scalable ways by the technology industry in the fight against technology-facilitated child exploitation. We have teams dedicated globally to abuse reporting on our services and the development of new innovations to combat child exploitation more broadly.”

    Interestingly, just a few months ago, we had to report that Bing was actually suggesting people search for some pretty questionable things, like “sex games online for children,” “sex games for kids,” “sex games for kids in bed,” “sex kids movies, “sex kids free,” “sex kids site,” “sex kids picture,” and “sex children to children movie” among others. That is, these terms were appearing in the autosuggest search box. Even just typing “sex” into Bing would include a suggestion for “sex games online for children”. These types of suggestions did not occur on Google.

    Bing suggestions

    The whole thing was brought to our attention via a reddit thread. The Bing suggestions were even showing up in Facebook’s Graph Search, thanks to the partnership between Facebook and Bing.

    Facebook Graph Search

    When asked about all of this, a Microsoft spokesperson simply told us, “We’re reviewing the guidelines for search suggestions related to this type of query.”

    Since then (and that was in April), Bing’s suggestions do appear to have significantly gotten better, at least for the queries referenced in our article. The Facebook issue appears to have been resolved as a result of Bing’s efforts.

    Here’s the quote from the Google spokesperson shared by BBC News:

    “We use purpose-built technology and work with child safety organisations to find, remove and report it, because we never want this material to appear in our search results. We are working with experts on effective ways to deter anyone tempted to look for this sickening material.”

    Additionally, Yahoo says it is working with the CEOP and others.

    Some are criticizing Google’s approach. According to the Daily Mail, “Google has infuriated child safety campaigners and experts by refusing to take part [in the alert system Bing is using], because it believes its own methods in tackling the problem are more effective.”

    The piece also quotes John Carr, a government adviser on online child safety, as saying, “‘What Bing and Yahoo! are doing is brilliant. If they show it can be done effectively, it will be very difficult for Google to continue to refuse as well.”

    I guess we’ll see.

    So far, Google hasn’t had a whole lot to say about the matter. You would think a post on its Europe Policy blog would be in order. This is the place Google typically responds to issues raised by governments in Europe.

    Do you think the search engines are doing enough to deter criminals looking for child abuse images? What would be the most effective way to combat this issue? Let us know what you think in the comments.

  • Are You As Satisfied With The Google Experience As You Used To Be?

    Research out this week from Foresee finds that customer satisfaction with Google (and other search engines and social networks) is down significantly. The firm suggests that the proliferation of advertising (especially in search engines) is “diminishing the customer experience.”

    Do agree? Are ads making the search experience worse? Are you less satisfied with Google or other search engines than you were in the past? What about social networks? Let us know in the comments.

    According to Foresee, the e-business category (portals and search engines, social media and online news and information sites) dropped 3.9% to 71.3 on ACSI’s 100-point scale. 22% of search engine visitors polled cited ads as what they liked least about them. E-business is seeing its lowest score in a decade.

    “Advertising may be the necessary evil of e-business,” said Larry Freed, president and CEO of ForeSee. “Most e-businesses begin as a free service to gain traction with consumers and increase market share, but eventually they need to find a way to monetize their business. Unfortunately, consumers generally perceive the increase in advertising as detracting from their online experience.”

    “From 10,000 feet, the erosion of customer satisfaction with e-business suggests that the sector will have a bumpy road ahead. But the battle for customer preference is playing out at the customer-level,” said ACSI founder and chairman Claes Fornell. “Companies that can find a way to make money without compromising the customer experience will please both its users and investors.”

    While satisfaction with social networks is down, the research attributes the overall trend in e-business to dissatisfaction with search engines and portals, which is the largest category of the sector. The category saw a 3.8% drop to 76 – its lowest score since 2007.Google’s score is down 6% to 77, but things aren’t looking any better for its rivals. Bing is down 6%, Yahoo is down 3%.

    “The satisfaction scores make it appear to be a closer race, but it is still only a battle for second when it comes to search engines,” said Freed. “Nearly half of Google visitors use the site for most of their searches, while no other search engine comes even close to that kind of loyalty. Lower satisfaction across the board is leading more consumers to use multiple search engines or try a vertical search approach to get the information they’re looking for, though this is less true for Google.”

    The report says that the number of people who use Google exclusively for search has stayed consistent, while the proportion of exclusive users of other search engines has declined since last year. It says that search engines not named Google experienced an average drop of 30% in primary users, which are described as those who identify the site as their primary search engine.

    Social media is also failing to live up to customer satisfaction expectations with the category falling 1.4% to a score of 68.

    “The noise factor can detract from immersive experiences like Facebook and Twitter. Neither one is curated or edited, so users have to filter through ads, banter and irrelevant posts to find useful or entertaining threads or connections,” said Eric Feinberg, Foresee senior director of mobile, media and entertainment. “Wikipedia, as a managed site without advertising, doesn’t have that problem.”

    Wikipedia, which in my opinion should probably be put into the information sites category rather than social media, holds the top position in the category with a score of 72.

    Here’s an infographic Foresee put out to showcase its findings:

    ebusiness satisfaction

    Greg Sterling at Search Engine Land shares some interesting charts from the research.

    Online marketer AJ Kohn (Blind Five Year Old) comments on the Search Engine Land piece, “I think the advertising explanation is tremendously weak. Instead, I’d offer that the frequency of search is rising (those strange comScore numbers) and that they’re being performed on different devices (phones and tablets). High expectations of search success coupled with greater frequency of searches on a variety of devices would likely frustrate a subset of users.”

    Still, there are certainly plenty who think the Google experience, in particular has become to ad heavy, or at least ad and Google’s own product-heavy. A post by Aaron Harris at Tutorspree called “How Googel is Killing Organic Search” made the rounds earlier this month provoking an industry discussion about this very topic. While SEL’s Danny Sullivan does a great job of putting this whole thing into context with a number of caveats, the main finding in the post was that a particular query had Google only dedicating 13% of the page to true organic search results.

    On the other hand, there are times when ads and/or Google’s own products can provide satisfactory results. In fact, Google is clearly hoping to satisfy users on its own without having to point them to other sites with the whole Knowledge Graph thing. But are users actually satisfied with the results they’re getting?

    Are you more or less satisfied with Google than you were in years past? How about with other search engines or social networks? Let us know in the comments.

  • Bing Product Ads Still On Track For Q3 Release

    Back in January, we had a conversation with David Pann, GM of Microsoft’s Search Network, who told us that we could expect Bing’s version of product listing ads sometime this year. This came shortly after a big anti-Google campaign from the company slamming Google Shopping based on its product listing ads.

    Pan told us Microsoft’s will not result in a “pay to play” system for Bing Shopping like Google’s. Otherwise, the ads are similar to Google’s. When we talked, the ads were still in alpha, and Pann just said he expected them to roll out during this calendar year. In April, Bing announced they’d be coming in the third quarter. Now, Pann tells Search Engine Land:

    “We are on track to release Product Ads in Q3 of this year. We have invited a targeted set of U.S. advertisers to participate in a ‘closed beta’ through the holiday season so that we allow time to ensure our primary goal of creating a great customer experience while also listening to/implementing any advertiser feedback. We will announce general availability timing in the coming months.”

    On Wednesday, Adobe announced that its Media Optimizer is the first to market with support for the ads.

    Bing Product Listing Ads

    With the product, advertisers can manage Bing Product Ads and Promotions Lines, manage Bing Product Targets, report/measure Product Ad and Product Target performance against ROI metrics, view search queries that led to conversions through Bing Product Ads, algorithmically optimize bids between individual Product Targets and All Product Target, and create/update campaigns from product feeds and templates.

    “Bing Prod­uct Ads rep­re­sent another key opportunity for retailers in the search engine mar­ket­ing (SEM) land­scape,” says Adobe’s Jonathan Beeston. ” With Adobe Media Opti­mizer being first to mar­ket, as it also was with Google Prod­uct List­ing Ads (PLAs), Google Enhanced Cam­paigns and Twit­ter Ads API, we’re enabling adver­tis­ers to max­i­mize their ROI by tak­ing advan­tage of new ad for­mats and channels.”

    You can read more about Bing’s product ads here.

  • New Bing Product Ads Powered By Adobe Media Optimizer

    New Bing Product Ads Powered By Adobe Media Optimizer

    Online retailers have a new reason to be excited over their pay per click marketing campaigns.  Today, Adobe has become first to market with their new Adobe Media Optimizer system powered by Bing Product Ads.

    This new system allows for a new exciting ad format only offered to retail advertisers. This ad format currently is only available in the United States.

    This new system pulls products from an advertiser’s product data feed and delivers images, promotion information and other details found inside a search ad!

    This new ad format allows advertisers to take advantage of some neat new features like:

    • Man­age Bing Prod­uct Ads and Pro­mo­tions Lines
    • Man­age Bing Prod­uct Targets
    • Report and mea­sure Prod­uct Ad and Prod­uct Tar­get per­for­mance against ROI metrics
    • View search queries that led to con­ver­sions through Bing Prod­uct Ads
    • Algo­rith­mi­cally opti­mize bids between indi­vid­ual Prod­uct Tar­gets and the broad All Prod­uct Target
    • Cre­ate and update cam­paigns from prod­uct feeds and tem­plates using Advanced Cam­paign Man­age­ment (com­ing this quarter)

    This is not new, however, to Google. Recently Adobe Media Optimizer helped create Googles Product Listing Ads and also worked to develop the new Google Enchanced Campaigns. With recent studies showing image placement near ads have a higher click through rate, this technology is now in retail marketers back pockets for black Friday and cyber Mondays this year.

     

     

  • Bing Ads Get Change History Graph

    Last month, Microsoft announced a pilot for the Change History Graph feature in Bing Ads. The feature provides insights into how changes made to campaigns impacted their performance.

    The company announced today that it is moving out of pilot mode, and is now available to all Bing Ads users. The feature can be found in the Bing Ads web user interface under the Change history tab.

    Bing Change history ads

    Bing - change history

    Bing change history

    “The Change History Graph is designed to save you a lot of time studying the performance of your campaign by making it visually apparent on one screen,” says Bing Ads program manager Young Shi. “It also helps reduce the risk in making campaign changes that work against your goal, since you can see which of your actions have resulted in what changes to your performance.”

    “For example, say you saw a significant rise in clicks to your online ad,” says Shi. “What happened? Was it something you did? Use the Change History Graph to find out what you’ve done that works, and adjust what doesn’t.”

    This week, Microsoft dropped some stats about Bing Ads and the Yahoo Bing Network, which has 159 million unique searchers. According to Microsoft, 51 million of these do not use Google.

  • Bing Adds Brands, Movies, Albums, Places, Software, Sports Teams & Animals To Autosuggest

    Bing announced today that it is now including more types of entities in its autosuggest feature, including brands, movies, albums, places, software, sports teams, and animal species.

    A couple months ago, Bing launched new info about people in autosuggest, so you can type the names of celebrities, politicians, athletes, or even just people with LinkedIn profiles, and Bing will show you information about them right from the search box, like so:

    Bing Autosuggest - People

    Now, Bing will display information for the aforementioned categories in similar fashion.

    “For example, consider the word ‘pitbull,’” says Bing principal development manager Antonio Gulli. “This is an interesting search because you may want results for the artist (a person) or the dog (a breed). Because only you can tell us which one you’re interested in finding, we serve up thumbnails with both the person and the dog. These are very different things that just happen to have the same name. But, Bing understands the difference and gives you the opportunity to select the right one.”

    Pitbull

    Harry Potter autosuggest

    Empire State Building autosuggest

    “In order to make these distinctions, Bing utilizes an underlying technology we call Satori that understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world,” says Gulli. “All of this computational power allows you to select the most appropriate choice in a matter of milliseconds.”

    This is one area where Bing has a clearly better user experience than Google, if you’re looking to get actionable results from the actual search box. While Google will put a Pitbull Google+ profile in its autosuggest feature, it does little with suggestions for any of the examples Bing provides.

    That’s not to say Google’s Knowledge Graph results don’t provide ways for users to distinguish what they’re looking for, but you have to get through the search query before you can tell Google what you’re actually looking for (like the Harry Potter books vs. movies, for example). Of course, you could always specify in your actual query.

  • Microsoft Adds New Bing Search Ads To Windows 8.1

    Microsoft has announced the launch of some new search ads in Windows 8.1, the latest version of Windows which also brings a much more integrated Bing experience all around. The Bing As platform will be available in Windows 8.1 Smart Search.

    “Last week at BUILD, we launched a preview of Windows 8.1 – a updated operating system that is a refined blend of the desktop experience with new modern features,” a Microsoft spokesperson tells WebProNews. “One of the new, modern features available is Smart Search. With one search, consumers can now look for information across the web, device, apps, documents and cloud. It’s a modern search experience that allows consumers to quickly find what they are looking for across a broad range of tasks.”

    “With a single campaign setup, advertisers can connect with consumers across the Yahoo! Bing Network and the new Windows Smart Search – all while continuing to serve highly relevant ads,” he says. “In addition, Bing Ads served through Smart Search will include features like site links, location and call extensions – making it easier for consumers to complete tasks and for advertisers to drive qualified leads.”

    “Bing Ads within Windows 8.1 Smart Search allows advertiser campaigns that are already participating on the Yahoo! Bing Network to automatically be eligible to be shown without any additional setup,” says Microsoft Advertising Search Group GM David Pann. “As we’ve said before, our goal is to make search advertising easier for our customers, while providing the best consumer experience with the most relevant results for the tasks they are looking to accomplish.”

    Bing Ads in Windows 8.1 will include web previews of websites, as well as site links, and location and call extensions.

  • Klout Now Factors Bing Searches into Your Score

    Starting today, Klout will begin to factor in another element when calculating your total score. Now, your Klout score includes Bing search prevalence. That means that your Klout score will improve based on how many times you’re searched for on Bing.

    Of course, what this does is move Klout score a little more out of the realm of social media influence and more toward all-around real-world influence.

    Klout uses Warren Buffett as an example of someone with juge real-world influence but not much in the way of social media influence (he’s only sent out a few tweets):

    As an example, consider someone like Warren Buffett. Obviously Warren has tremendous real world Klout, but he isn’t particularly active on social media, with only three Tweets to his name. His relative influence can be challenging to measure with just the available online data. Our first step in solving the Buffett problem was to incorporate Wikipedia data into the Klout Score. Today, with the inclusion of Bing search results, our ability to measure influence beyond social indicators has taken a big leap forward.

    Microsoft and Klout have had a partnership since last fall – Bing made a significant investment and added Klout to their social sidebar. Last week, Klout integrated with Microsoft property Yammer.

    Obviously this is one of the reasons that Klout score factors in searches from Bing but not Google.

    “We think this is exciting because we believe search is one of the most direct indicators of real world influence and serves as a bridge between offline and online influence,” says Klout.

  • Bing Now Lets You Search Images By Usage Rights

    Bing has launched a new image search feature that allows you to filter image results by license. You can elect to see only results in the public domain, those that are “free to share and use,” “free to share and use commercially,” “free to modify, share, and use,” and “Free to modify, share, and use commercially.”

    This could prove to be an incredibly useful tool for bloggers and media publications who don’t have licensing deals with image services. It could prevent situations like this lawsuit BuzzFeed is currently facing.

    Bing Images program manager Rizwan Ansary writes in a blog post:

    Today, we are excited to offer the “Search by License” feature for Bing image search. At Bing, we love helping creative artists whether you’re a blogger, teacher, student or even a small business owner looking to market your latest creation. We understand how frustrating it can be to when you come up with just the right blog post or the perfect poster for your class project, only to realize you don’t have the appropriate rights to use them the way you intended to. Searching for photos online should be a simple and pleasant experience leaving you with just as many hair follicles as you started with!

    And so today we invite you to try out the new license filter on Bing Images. Whether you are a blogger who loves to write, a teacher helping students with a project or a publisher looking to create commercial flyers, we have made it easier and faster for you to fetch licensed pictures for your work. Previously, you had to find photos and then individually cycle through the details of each photo to verify if there is any license information. Now, Bing has simplified this process to allow you to filter by usage rights and only see images that have a Creative Commons license.

    Microsoft has also made the feature accessible in Office 2013, where you can search from Bing directly from the application.

    Google has a similar feature, but it’s buried in the advanced search settings, and a little bit harder to find.

  • Twitter Tests Bing-Powered Translations

    Twitter is currently testing a new auto-translate feature for tweets on the Twitter desktop site, and it’s powered by Bing.

    The new translations appear directly under the original tweets, and they note the language in which the translation derives. The translations are only appearing for some Twitter users. Bing has yet to make any announcement, but Twitter has confirmed that they are testing the feature.

    “To make it easier for people around the world to connect with each other, we are beginning to experiment with Tweet text translation,” says a Twitter spokesperson.

    Here’s what the new Bing-powered translation looks like (screenshot via The Verge):

    Of course, Twitter wouldn’t be the first major social network to offer Bing-powered translations. Facebook began offering Bing translations almost two years ago.

    Earlier this month, Microsoft launched Bing Translator for Windows.

  • FTC Updates Search Engine Ad Disclosure Guidelines

    The U.S. Federal Trade Commission has updated is guidance to the search engine industry regarding the need to distinguish between advertisements and search results.

    Search industry veteran Danny Sullivan wrote a letter to the FTC just over a year ago calling upon the commission to scrutinize Google, Yahoo, Bing, Ask, Nextag, Twenga and TripAdvisor, with regards to the disclosure of paid listings. It’s unclear whether today’s update comes as a result of Sullivan’s letter, but it seems pretty likely.

    The FTC has sent letters to search engine companies noting that in recent years, paid search results have “become less distinguishable as advertising”. The commission said in an announcement:

    The letters are the latest example of the FTC’s work to update its guidance for digital advertisers, which also includes recent updates to the Dot Com Disclosures and Endorsements and Testimonials Guides. The letters also respond to requests from industry and consumer organizations to update the 2002 guidance.

    According to both the FTC staff’s original search engine guidance and the updated guidance, failing to clearly and prominently distinguish advertising from natural search results could be a deceptive practice. The updated guidance emphasizes the need for visual cues, labels, or other techniques to effectively distinguish advertisements, in order to avoid misleading consumers, and it makes recommendations for ensuring that disclosures commonly used to identify advertising are noticeable and understandable to consumers.

    The letters note that the principles of the original guidance still apply, even as search and the business of search continue to evolve. The letters observe that social media, mobile apps, voice assistants on mobile devices, and specialized search results that are integrated into general search results offer consumers new ways of getting information. The guidance advises that regardless of the precise form that search takes now or in the future, paid search results and other forms of advertising should be clearly distinguishable from natural search results.

    The guidance has been directed at AOL, Ask, Bing, Blekko, DuckDuckGo, Google, Yahoo and seventeen other specialty search engines.

    You can see the actual letter here (pdf).

    [via Danny Sullivan]

  • Bing Launches ‘Bing Boards’ Search Experiment

    Bing announced a new search experiment today called Bing Boards, which it describes as a way for people to create “highly specialized” content specifically for search. Bing notes that it doesn’t usually announce its experimental features, but felt it should shine the spotlight on this one.

    “Bing Boards are visual collections of images, videos and links that tell a story from a unique point of view,” explains Bing Experiences program manager Chen Fang. “They are created by people who are passionate about the topics they blog, write or talk about – not companies or algorithms. Bing Boards are designed to be complementary to web search results, appearing in the middle column of Bing, and are aimed to help people to discover new, visually rich content.”

    This is not something that is available to everyone. Right now, Bing is working with a small group of food and lifestyle bloggers, as well as those it deems “experts” and “social influencers”.

    Bing Boards

    How widespread this feature becomes will be determined by how people interact with Bing Boards during this phase of the experiment.

    Bing says this is the first of several upcoming social and community experiments it has in store.

  • Bing Improves Voice Search On Windows Phone

    Bing has made some improvements to its voice recognition capabilities to make voice search on Windows Phone devices more accurate and faster.

    “Voice search is supposed to be seamless and efficient, but sometimes your phone misses important words and takes too long to return results, that aren’t always what you’re looking for,” a Bing spokesperson tells WebProNews. “Today, Bing is rolling out updates to it voice search on Windows Phone 8 that allows it to return results twice as fast as before and improves accuracy (word error rate) by 15 percent.”

    “”These improvements are a result of the work the Bing and Microsoft Research teams have been doing to advance Deep Neural Networks (DNN), technology that is inspired by the functioning of neurons in the brain,” the spokesperson adds.

    In a blog post, the Bing Speech team writes, “By coupling MSR’s major research breakthroughs in the use of DNNs with the large datasets provided by Bing’s massive index, the DNNs were able to learn more quickly and help Bing voice capabilities get noticeably closer to the way humans recognize speech. We also made a few improvements under the hood that allowed Bing to more easily identify speech patterns and cut through ambient and background noise – cutting down response time by half and improving the word error rate by 15 percent, even in noisy situations.”

    Bing says these improvements are just the beginning of tis work on improving speech and voice capabilities across MIcrosoft devices and services.

  • Wow, A Lot Of Stuff Just Happened In SEO

    It’s been a pretty big week for search and SEO news. There have been a lot of announcements, not only from Google, but from Google competitors. Let’s recap, and discuss in the comments.

    Which of the latest announcements do you believe will have the biggest impact on webmasters? On your SEO strategy? Let us know what you think.

    On Monday, Apple had its big Worldwide Developer’s Conference keynote, where it unveiled the latest versions of its Mac OS X and iOS operating systems. Within these unveilings were a few pieces of noteworthy search news. For one, its adding more search options to Safari, which is significant given that it has made moves in recent memory to distance itself further from Google. The big piece of news here, however, was the addition of Bing (Google’s biggest search competitor) to Siri as the web search provider. We discussed the implications of this in more depth here, but suffice it to say, this could lead to a lot more people accessing your content from Bing if you’re ranking there. In other words, you now have more of a reason to optimize for Bing.

    Also on Monday, Google released a video discussing mistakes webmasters are commonly making when using the Disavow Links tool.

    The most common mistake is that people are uploading the wrong kinds of files.

    Yelp, a frequent critic of Google’s (which generates its own share of criticism) is making moves to become a better local search tool. See its newly revamped “Nearby” mobile feature. Local businesses now have even more incentive to be found in Yelp. Speaking of Yelp, Greg Sterling at Screenwerk shares an anecdote in which a plumber claimed that 95% of his leads come from the service. This caught the attention of CEO Jeremy Stoppelman:

    Clearly some are finding Yelp well worth it, despite those decrying the service.

    Google made a major announcement in that it is readying ranking changes for mobile content. Basically, if you’re not providing smartphone users with the relevant content you’re providing them on the desktop, you’re going to be in trouble.

    “Some websites use separate URLs to serve desktop and smartphone users,” explain Google’s Yoshikiyo Kato and Pierre Far. “A faulty redirect is when a desktop page redirects smartphone users to an irrelevant page on the smartphone-optimized website. A typical example is when all pages on the desktop site redirect smartphone users to the homepage of the smartphone-optimized site.”

    “This kind of redirect disrupts a user’s workflow and may lead them to stop using the site and go elsewhere,” they add. “Even if the user doesn’t abandon the site, irrelevant redirects add more work for them to handle, which is particularly troublesome when they’re on slow mobile networks. These faulty redirects frustrate users whether they’re looking for a webpage, video, or something else, and our ranking changes will affect many types of searches.”

    More on all of this here.

    In addition to that, Google’s Matt Cutts hinted at SMX Advanced that mobile site speed could soon become a ranking factor. Google made site speed a signal several years ago, and it looks like they’ll be taking that a step further with mobile in mind.

    Cutts revealed quite a few things at SMX Advanced, actually. Here’s the whole discussion he had with interviewer Danny Sullivan:

    One thing he mentioned at the conference was that Google started rolling out a new ranking update to clean up more spammy queries. It’s been unofficially referred to as the “payday loans” update. Google had previously warned about forthcoming efforts in this area, and these efforts are now taking effect.

    In other algorithm update news, Cutts also indicated that Google hasn’t rolled out a Panda data refresh for a month and a half. Panda is apparently being run about once a month, and rolling out slowly over the course of roughly ten days.

    He mentioned a new structured data tool Google is beta testing, which allows webmasters to report structured data errors. Giving webmasters as much control over structured data is going to be increasingly important, as Google is turning to this kind of data more and more for its search results. Optimizing structured data could be considered a vital part of your SEO strategy these days, for better or worse. At least Google providing more and more tools in this area.

    Finally, Cutts announced that Google is now including example links in its messages to webmasters regarding manual penalties. Those who have to deal with these penalties find the addition very welcome. Cutts put out a video discussing this:

    Facebook, as I’m sure you’ve heard, has launched hashtags, which pretty much turn the giant social network into a real-time search engine, for all intents and purposes. That has some pretty big marketing implications. The hashtags, by the way, can be searched via Facebook’s Graph Search. On a separate note, Facebook is killing its sponsored search results.

    So those are some of the biggest stories in a very busy week for search. The mere fact that all of this stuff just happened over the past week really illustrates how rapidly the search game is evolving, and this doesn’t even take into account that Google makes changes to its algorithm every day.

    Out of all that was announced this week, which item are you most concerned about? Which are you most excited about? Let us know in the comments.