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Tag: awareness

  • Earth Hour: Throwing Shade At Poor Or Good Cause?

    The lights went out over many of the globe’s major landmarks last night.

    From the Great Wall of China and pyramids of Egypt to the Eiffel Tower and Big Ben, there was worldwide participation in the name of the annual trend called Earth Hour. Initiated by the World Wide Fund for Nature in 2007, the act is meant to be a symbolic gesture to raise awareness and demonstrate terrestrial commitment. Those who participate, pay their penance to the planet for their ecological footprint on the last Saturday in March. After flipping the switch at 8:30, they sit in Stygian silence for sixty minutes, thinking about all the Watts they’ve wasted.

    Or maybe they just go to sleep early.

    Whether the masses spent their dark martyrdom meditating on our earth or not, Earth Hour is meant to “celebrate that trend and think about how we can switch the way we use electricity,” according to Keya Chatterjee of the World Wildlife Fund.

    Keya feels that major progress in conservation has been made, saying “In the last 18 months there have been more solar panels installed in the United States than in the previous 30 years. So we’re seeing a real trend.”

    Black-Opera House in Australia with lights sniped for zero dark Earthy:

    But does this incandescent deprivation really motivate any real mass action? Or is it like the “no makeup selfie” craze that mutated from cancer awareness into self-centeredness?

    Environmentalist Bjorn Lomborg, director of Copenhagen Consensus Center, tends to think it sends the wrong message regarding electricity, while ignoring the plight of the numerous impoverished dwelling in perpetual darkness. The best-selling author who calls the practice an “ineffective feel-good event” indicated,“I think it’s a good way to get attention to the main problem of global warming. Namely that, yes it is a real problem but we’re not fixing it. I think we have no sense of the scale involved.”

    Lomborg has said Earth Hour brings up easy dialogue regarding environmental issues – which results in no real resolution. A necessary (albeit tougher) talk, he believes, involves acknowledging the need for new technology in lieu of throwing money in vain at current ones that aren’t working. “We need to invest a lot more in research and development into green technology, which is not yet ready but should be ready so that everyone, and the Chinese and Indians, will buy it,” he suggested, before adding:

    “And that’s the conversation that we’re avoiding by just having this other showcase of how good a person you are by switching off the lights for an hour.”

    There were billions more than Bjorn who didn’t dim the lights last night either.

    That’s because they lack lights to turn off.

    “1.3 billion people still don’t have access to modern forms of electricity,” explained Lomborg, “About three billion people use fuels like dung and cardboard and twigs to keep warm and cook. This is the world’s biggest environmental problem. Not global warming, not even outdoor air pollution, it’s indoor air pollution that kills 4.3 million people.”

    What are your thoughts on the conservation conversation?


    Image via Wikimedia Commons

  • Diabetes Awareness: Focus on Black Community

    Diabetes is a serious problem for many Americans, but an especially serious one among the African-American community, where there is a much greater risk for the disease than any other, according to Market Wired.

    26 million people in the U.S. are living with diabetes, 4.9 million of adult-aged sufferers are African American. During Black History Month, the American Diabetes Association is calling special attention to the disease and providing educational materials to raise awareness and prevention of Type 2 Diabetes.

    Elizabeth R. Seaquist, MD, President, Medicine & Science, American Diabetes Association said,”Diabetes affects every community, yet the rate of diabetes among African Americans is 1.8 times more likely than non-Latino whites. This month, we want to draw attention to the seriousness of diabetes among the African American community. We want the community to get educated about their risk for type 2 diabetes and encourage them to learn about the Association’s African American program called Live Empowered.”

    Surprising studies have concluded that Type 2 Diabetes can often be prevented or delayed by losing just 7 percent of body weight, as well as participating in regular physical activity, like 30 minutes a day, five days a week. Of course, healthier eating can go a long way to prevent many health issues, especially Diabetes.

    The Association is also teaming up this month with cyclist Chris Carmichael for the Tour de Cure in which 65,000 cyclists are expected to participate in 90 cities throughout the country in 2014. All Tour de Cure funds raised through the nationwide cycling events will go to the American Diabetes Association.

    These funds will help with research and actions taken to prevent and find a cure for Type 2 Diabetes and to help improve the lives of those who suffer from the disease. The funds will also help raise awareness, especially for the 79 million Americans who are teetering on the edge with Pre-diabetes.

    Image via wikimedia commons

  • Breast Cancer Awareness, Think Pink

    Breast Cancer Awareness, Think Pink

    October is here, which means it’s time to think pink. Breast Cancer Awareness Month has many special events operating in local communities in order to promote breast cancer, which is a wonderful thing considering most women are unable to determine their own risk for the disease.

    According to a recent study less than ten percent of woman can honestly assess a potential diagnosis. Women were shown to be as likely to overestimate the potential as they were to underestimate the potential.

    The following image shows breast cancer cells.

    The study included a population of 9,873 women from Long Island, New York, where the ages ranged from 35-years-old to 70-years-old. The women answered surveys including twenty-five questions relating to the following risk factors: personal risks such as family history, demographics such as age, and estimates of individual risk by age 90. Results showed only 707 of the 9,873 women were able to successfully estimate their own individual risk. That’s a surprisingly low 9.4%.

    Even though the majority of women are unable to determine their own potential diagnosis, fortunately communities have banded together to promote awareness. Women and men alike have united for the cause, remembering past sufferers of breast cancer as well as present survivors.

    Mementos are being sold to raise funds in order to continue researching the disease.

    The Twitter community has been aflutter with supportive and encouraging reminders to remain strong.

    In memory of the families and friends who have lost loved ones to breast cancer.

    [Images Via Wikimedia Commons]

  • Facebook App Erases Your Friends And Photos For Alzheimer’s Awareness

    Facebook App Erases Your Friends And Photos For Alzheimer’s Awareness

    Alzheimer’s is a terrible disease that has touched the lives of millions of people around the world. Anyone who has had a family member afflicted with the disease never looks at it in the same way again. But not everyone has had to experience the anxiety, pain, and frustration that comes with Alzheimer’s, and one advocacy group has developed a Facebook app to raise awareness.

    It’s called Sort Me Out, and is a product of the Alzheimer’s Disease Association Singapore. Once you’ve allowed the app access to your Facebook data, it uses it to create a fake profile page that closely resembles your real page. Slowly, the app begins to remove all of your Facebook data – your friends, posts, activities, and likes.

    The app feigns notifications that your photos and friends are all being deleted. Obviously, the goal of the app is to mimic the helpless feeling that an Alzheimer’s patient has – powerless to stop their memories being erased. Of course, no Facebook app is going to be able to truly recreate that feeling, but the app does a pretty good job.

    And the whole point is to raise awareness and spread it via social media. At the end of the experience, users are given the message “losing your precious memories and identity is painful; and that’s what people with dementia experience.” There, you can share the app with your friends on Facebook and Twitter.

    Interactive Facebook apps like this can serve a variety of purposes – to scare, to make you laugh, to inform. This one uses the concept of Facebook data to engender a feeling of loss. Have you tried it? What do you think? Let us know in the comments.

    [Hat Tip CNET Asia]

  • Movember Keeps On Moving

    Movember Keeps On Moving

    In the penultimate day of Movember‘s month-long mission against prostate cancer, Google has released a new video to highlight the success of the movement. The video has enlisted a cast of international supporters offering testimonials (as well as several impressive ‘staches) from participants.

    As the month comes to an end, supporters have begun to rally on Twitter by posting pics of their month’s harvest of facial hair, make plans to celebrate the success of the fundraising and encourage supporters to make a donation in the final hours of Movemeber.

    I hate my mustache but it’s for a great cause. Take a minute and donate a few bucks (pretty please) http://t.co/n7coS2YK 8 minutes ago via web · powered by @socialditto

    Movember is nearly done 😉 http://t.co/gdgfwMr7 9 minutes ago via Camera on iOS · powered by @socialditto

    A few weeks into my #Movember moustache. Does this make me look more like the Pringles guy or the Monopoly guy? http://t.co/Iuzeyl7h 27 minutes ago via web · powered by @socialditto

    Wish I knew why growing a moustache makes a fellow look so fascist – http://t.co/ov716vNw http://t.co/jRPqbAy8 6 days ago via Twitter for Mac · powered by @socialditto

    Did you show your support with a ‘stach bash to your face this month? Let us know.

  • Webcam Hacking Movie Looks To Heighten Awareness

    Webcam Hacking Movie Looks To Heighten Awareness

    Webcam hacking is a term and practice you may not have heard of, but will never forget after watching the movie below. The movie is simply titled “Webcam“, and was shot completely on none other than an actual webcam.

    The movie is well written, directed, and the main character is grounded well, with solid acting from the actress. What really sets the movie apart is that it’s based on a true story, and webcam hacking is a practice with thousands of documented cases, according to the short film.

    Without further ado, here’s the movie. Prepare for creepiness.

    Webcam from ZBros Productions on Vimeo.

    If you want to truly be shocked, just search for “webcam hacking” in your search engine of choice. It’s remarkable how easy it is to do, especially with the person being completely unaware. *shudders*

  • Foursquare Being Used In Unique Ways For Social Awareness

    Love to see non-profit organizations like Earthjustice embracing social technologies.  Each time someone “checks in” at an Earthjustice poster in the San Francisco BART stations, one of Earthjustice’s donors will give $10 to support their cause. The ads, featuring images of Lake Tahoe, oil rig platforms, and the little furry endangered pika, can be found throughout the BART stations coming this summer.

    tahoe

    Though Foursquare does not yet have the wide market penetration that Facebook and Twitter enjoy, the hope is that through its embrace of location-based services, Earthjustice can connect a younger audience to its work, whether it’s curbing oil and gas exploration in the Arctic or protecting endangered species like the pikas of the Sierra Nevada.

    At the same time, Foursquare users on BART will get their shot at becoming the “mayor” of Earthjustice ads and help protect the environment, all while doing their daily commute. Aside from the donation aspect, the check-ins also encourage users to learn more about Earthjustice through other Foursquare features, such as tips or “shout outs.” You can follow them on Twitter here of “like” their Facebook page here. I just did.

    To amplify the campaign even further, I would recommend the following:

    1. Aggregate all check ins and tweets somewhere on their web site
    2. Recognize and showcase each mayor (i.e. on their web site or fan page)
    3. Create a mechanism that integrates with the campaign and allow users to make contributions easily
    4. Tweetup / fund-raising event

    Heck, I may even take Bart a few times when this launches to show my support. Hopefully you will too!

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