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  • Apple to Unveil 5G iPhone October 13 via Online Event

    Apple to Unveil 5G iPhone October 13 via Online Event

    Apple has announced its upcoming ‘Hi, Speed’ event, in which it plans to unveil its 5G iPhone 12.

    As carriers continue rolling out 5G across the country, the lack of a wide variety of quality 5G phones is one of the factors holding back widespread adoption. Apple’s iPhone is considered by many analysts to be one of the lynchpins necessary for the new technology to truly take off.

    Analysts believe Apple will release iPhone 12 models supporting both mmWave and the slower, but far more available, low and mid-band 5G. This could give a big boost to T-Mobile and AT&T, since both companies have invested heavily in low-band rollouts. T-Mobile has also rolled out mid-band 5G in a large portion of the US, providing speeds in excess of 1Gbps, while still providing decent coverage.

    Apple’s even is scheduled for October 13, and will be broadcast from Apple Park.

  • Apple’s Tim Cook Sees Bright Future For AR

    Apple’s Tim Cook Sees Bright Future For AR

    At an event in Ireland, where he was presented with an award to recognize “the company’s contribution to FDI in Ireland,” CEO Tim Cook took the opportunity to share his vision of augmented reality’s (AR) future, according to Silicon Republic.

    “I’m excited about AR,” said Cook. “My view is it’s the next big thing, and it will pervade our entire lives.”

    One significant area where AR differs from virtual reality (VR) is the potential for human interaction. VR tends to segregate individuals in their own virtual environment. Any interaction with other humans depends on them having access to VR equipment and being part of the same virtual environment. AR, on the other hand, is not as exclusionary.

    “I think it’s something that doesn’t isolate people,” Cook continued. “We can use it to enhance our discussion, not substitute it for human connection, which I’ve always deeply worried about in some of the other technologies.”

    Cook also sees the technology being used to help people perform hands-on tasks, especially ones they may not be familiar with. He used the example of changing the oil on a vehicle as the kind of task AR could help with.

    Apple has made no secret of their faith in AR, even over its more buzz-generating sibling VR. The company has integrated AR into its visitor experience at the Apple Park, and both iPhones and iPads currently support AR. Cook’s comments give a small glimpse into why the company is so bullish about the tech.