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Tag: alcohol

  • Moonshine In Stores: Liquor Makers Cashing In On Notoriety

    Moonshining is very much a part of the local culture in Southern and Appalachian communities. If you spend any time down in those areas, you’re likely to run into one or two people who will sell you some of the local specialty. Now stores are starting to sell the stuff, but it’s not exactly the real deal.

    The AP reports that the popularity of Discovery’s “Moonshiners” have pushed small and large liquor makers alike into producing legal “moonshine” for stores. The newest brand is Climax Moonshine – made by Moonshiners’ star Tim Smith. His moonshine is distilled from corn, rye and barley malt, and comes in natural, grape and peach flavors.

    Smith isn’t the only one making legal moonshine though. Over the last few years, local and big name distillers alike have started to bring moonshine-like liquor to stores across the country. The explosion in popularity can be somewhat tied to the TV series, but others simply just like the idea of buying liquor that was illegal for so many years.

    Interestingly enough, Smith says that the illegal trade of Moonshine is still booming even after the introduction of legal variants. He even claims that it’s hard to keep up with demand. He might even have more trouble meeting demand now that he’s producing both legal and illegal moonshine.

    Still, Smith says that there’s something special about his moonshine that nobody can replicate. He says that big distilleries jumping on the moonshine wagon understand how to make the chemical composition that makes up moonshine, but they don’t really understand how to make it.

    It could simply be marketing talk as Smith readies to launch his own brand, but he may have a point. There’s a reason why you don’t buy non-Kentucky made bourbons. Distilleries outside of the state always miss that little extra something that makes Kentucky made bourbon so special. The same could go for moonshine – only those who have actually made a living off of illegal moonshine can really understand what goes into making it.

    If you want to see what goes behind making Moonshine, check out this video from the Discovery:

  • Check Out This Heart Attack-Inducing Anti-Drunk Driving Ad

    A terrifying new anti-drunk driving ad from Leo Burnett Worldwide is turning heads. The ad features “unsuspecting” men grooming themselves in a public bathroom, only to be greeted by a face crashing through the mirror – complete with blood and all.

    The ad is part of U.K. Department of Transportation’s THINK! campaign against drunk driving, which will also put out radio ads, posters inside bars and pubs.

    Check it out:

    “Drink driving is a menace and drivers should be clear that if you get behind the wheel over the limit this summer, you will lose your licence, get a criminal record, and face a fine – you could even end up in jail. Nobody wants to spend their summer in a prison cell so whether you are drinking in the pub or at a friend’s barbeque, make sure you do not drink and drive – it could have devastating consequences for you and for others,” says Road Safety Minister Stephen Hammond.

    That stern message, coupled with this absolutely heart attack-inducing advert is sure to make people think twice about getting behind the wheel after a few too many.

  • A Concise Explanation of Hangovers, Why You Get Them, and Why You’re Screwed [VIDEO]

    Awaking with a massive hangover is one of life’s greatest leveling moments. Everyone (who drinks) knows the feeling, and it reduces nearly everyone to a slow, miserable, couch-bound, stinking mess.

    In my early days of partying a bit too hard, a friend (former) once told me that a shot of heavy cream followed by a shot of vinegar would fix me right up. He was wrong. He’s also a jerk.

    Nope, hangovers happen for three reasons, which are concisely explained in the following video. And once it sets in, the only thing you can do is ride it out. And drink a few Gatorades. Maybe watch a Mythbusters marathon. Definitely eat some bacon.

    [SciShow]

  • Billy Joel: Depression, Drinking Caused by 9/11

    Just over one decade ago, singer Billy Joel entered rehab for a drinking problem. He followed that up with trip to the Betty Ford Center in 2005. Now, Joel is opening up about his depression, his drinking, and why he was using alcohol to self-medicate.

    In a new interview with the New York Times, the New York native told the newspaper that he used to drink during difficult times in his life, such as during his multiple divorces. He stated that he would use alcohol as a medication for his depression. Joel admitted he would drink scotch, or vodka when things got really bad, and that he still occasionally has a glass of wine.

    Of his trips to rehab, Joel said he doesn’t “subscribe to 12-step stuff” and that he believes he simply “overdid it” sometimes. He emphasized that his multiple car accidents in the early 00s were not drinking-related and that he has never had a DUI. Instead, he said that he was in “kind of a mental fog” and a “deep, deep depression” brought on by the 9/11 attacks on the World Trade Center. Joel, from the interview:

    “9/11 just knocked the wind out of me, and I don’t know even now if I’ve recovered from it. It really, really hurt that man could do that to man. And then there was a breakup with somebody, and it took me a while to get me back on my feet again.”

  • Bar Served Rubbing Alcohol In Place Of Scotch

    Times are tough, and when the economy slumps, everyone feels it. Unfortunately, some bar owners in New Jersey tried to crawl out of their slump by mixing food coloring with rubbing alcohol to pass it off as scotch.

    In a sting called “Operation Swill”, state police say they have raided 29 bars and restaurants and are accusing them of serving cheap alcohol from expensive bottles. Fortunately, only one used rubbing alcohol, though officials aren’t saying which one. They have released information concerning 13 of the accused restaurants, which are all T.G.I. Fridays. An internal investigation is underway, according to a statement released by the company.

    “This alleged scheme is a dishonest ruse to increase profits, and it is a slap in the face to the consumer,” said state Attorney General Jeffrey Chiesa in a statement. “Consumers should have the peace of mind of knowing that they will get what they spent their hard-earned money on every single time – no exceptions.”

    Over 1,000 bottles of liquor have been seized and are undergoing tests. Officials say no health complaints have been registered.

  • Hummingbird Feeders You Can Make If You’re A Drinker

    Hummingbird Feeders You Can Make If You’re A Drinker

    Word is that a lot of people are currently looking for Hummingbird feeders. ‘Tis the season.

    According to Yahoo search data, queries for “hummingbird feeders” have spiked over 400% on Yahoo this week. Searches for bird feeders in general have spiked 35%, and searches for “what to feed hummingbirds” are up as well.

    If you like to throw back a bottle or two of beer or liquor from time to time, you might be happy to know that you’re sitting on some potentially wonderful bases for hummingbird feeders as well. Pinterest and Etsy, not to mention other craft-oriented sites have all kinds of ideas for hummingbird feeder designs, and many of them start with bottles.

    A quick search on Pinterest for “hummingbird feeders” will unearth a lot of interesting ideas, including some of the designs below.

    (image)

    DeeLuxDesigns (Etsy)

    (image)

    DeeLuxDesigns (Etsy)

    (image)

    Ground Beef Budget

    (image)

    Pinterest

    (image)

    Pinterest

    (image)

    DeeLuxDesigns (Etsy)

    (image)

    MadInCrafts

    (image)

    SimplyGlass (Etsy)

    (image)

    SimplyGlass (Etsy)

    Just remember, you’re not feeding the birds the booze.

    [via Pinterest]

  • The Science of Whiskey Discussed At Google

    Drink TV host and Institute of Culinary Education Chef Instructor Anthony Caporale recently participated in an “At Google” talk, to discuss, “The Science of Whiskey”.

    Google describes the talk as “a guided tour of the history, chemistry, and technology behind whiskey, Bourbon, and Scotch!”

    “He’ll ferment beer, distill moonshine, and talk about how production techniques such as malting affect flavor,” goes the description. “Learn the science behind dark spirits as Anthony helps you master the major styles of whiskey!”

    The talk took place on March 4th.

  • National Geographic Just Put Out This Video Of Monkeys Getting Drunk

    National Geographic uploaded a video of monkeys crashing the campsite of a liquor bootlegger to its YouTube channel. That’s pretty much it. Enjoy.

    Nature.

  • Get Your Own Robot Bartender For $499

    Get Your Own Robot Bartender For $499

    Sci-fi bars usually have a robot bartender, and for good reason. The algorithmic mixtures of the robot ensure that each drink is always perfect. Now two engineers is making the robot bartender a reality, sans the ability to empathize with your drunken whining.

    Meet Bartendro, a “cocktail dispensing robot” from the folks at Party Robotics. The machine is being billed as the ultimate drink maker as it can easily and quickly make any drink you can think of. It’s extremely portable and easily programmable so you can serve any kind of drink at any party.

    Bartendro will become a reality if it’s able to raise $135,000 on Kickstarter in the next 26 days. The project already has 124 backers pledging $37,008, but it’s gonna need a lot more support before our robotic alcohol overlords become a reality.

    So, how much is this thing going to cost? The base Bartendro, called the Shotbot, comes with a single dispenser and costs $249. Things get a bit more expensive as you move to more custom built dispensers. The Bartendro 3 will cost $499, the Bartendro 7 costs $1,199 and the Bartendro 15 goes for $2,499.

    The most exciting part about this project, however, is Party Robotics plans to build a drink database. The team is collecting recipes from all over the world so that Bartendro can perfectly create any drink. It would be a huge help for those of us who are terrible at following drink recipes. I always unwittingly add too much alcohol, thus overpowering any semblance of sweetness found in the drink. The $499 asking price might be worth it if it means I never have to waste any more alcohol on botched recipe experiments.

    [h/t: CNET]

  • Finally, The Maker’s Mark Debacle Gets A Taiwanese Animation Video

    Next Media Animation (NMA) has put out a new video chronicling the big Maker’s Mark “dilution disaster” (which has now been resolved, as the distiller backtracked on its original plans following customer outrage).

    NMA, which has taken on the John McAfee story, Star Wars Episode VII, Steve Jobs, and recently, Beyonce’s Super Bowl have time show, tells the story as only NMA could:

  • The Science Behind a Fifth of Bourbon’s Effect on Your Ability to Not Act Like a Jackass

    If you’ve ever wondered exactly how your excessive drinking allows you to think more clearly about absolutely nothing, AsapSCIENCE has an animation for you. As a bonus, it’s here just in time for the holidays.

    If you want to see alcohol’s effects on a neurological level, explained in a way even a drunk person could understand, check this out:

    “Feel less, perceive less, notice less, and remember less.” If that’s not an advertisement for alcohol I don’t know what is.*

    For more recent looks into the science behind everyday things, check out AsapSCIENCE’s takes on morning wood, the Monty Hall problem, and the possibility of a real zombie apocalypse.

    *Always remember to drink responsibly.

  • Coke And Pepsi Contain Small Amounts Of Alcohol

    Paris-based National Institute of Consumption (INC) has released a study saying that more than half of leading colas contain the minute traces of alcohol. The study found that even the big brands, like Coke and Pepsi, contain .0001 percent or 10mg in every liter. The amount is minuscule, but the figures will still be enough to upset the thousands of Muslims who regularly drink Cola because their religion forbids them from drinking alcohol.

    Of 19 colas tested, the nine which did not contain alcohol were made by brands including Auchan, Cora, Casino, Leader Price and Man U-Cola. Ten which had traces of alcohol in them included Coca-Cola, Pepsi Cola, Coca-Cola Classic Light and Coke Zero.

    Michel Pepin, scientific director for Coca-Cola France, said: ‘It is possible that traces of alcohol come from the process’ of making Coca Cola according to its secret recipe. He insisted, however, that Coca-Cola drinks were provably ‘soft’ and recognized as such ‘by the government authorities in which they are sold’. Mr Peppin went on to add that “the Paris Mosque has provided us with a certificate stating that our products can be consumed by the Muslim community in line with the religious opinions of the Committee of the Mosque of Paris.”

    Coca-Cola was invented in 1886 by the American John Pemberton and was originally patented as a medicine which could cure everything from headache to impotence. It has since gone on to dominate the international soft drinks market and is now a US icon sold in more than 200 countries.

    Art courtesy of coca-cola-art.com

  • Beer For Hire: A study In Problem Solving

    A new study published by the University of Illinois at Chicago on the effects of intoxication and problem solving reveals that consuming moderate amounts of beer can stimulate enhanced problem-soling abilities. The study titled, Uncorking the Muse, fed participants beer until their blood alcohol content (BAC) reached .075, or just under the legal driving limit in most states, then administered a series of typical problem-solving tasks.

    What the researchers found was that when compared to sober test-takers, those who were moderately intoxicated, performed better on Random Associates Tests (RAT). Essentially they solved more problems in less time. Why would this be true? It has long been known that altered states of consciousness can produce a more flexible and creative thought process. I guess the key here would be not to get so drunk that you can’t think rationally, but get intoxicated enough so you can stretch your imagination.

    According to the researchers, participants who consumed the beer were worse at completing task that required concentration, but excelled at problems requiring unique solutions. In fact, intoxicated problem-solvers solved 40% more problems than sober participants.

    Lead author on the study, Professor Jennifer Wiley comments on the results of the research:

    “We have this assumption, that being able to focus on one part of a problem or having a lot of expertise is better for problem solving,”

    “But that’s not necessarily true. Innovation may happen when people are not so focused. Sometimes it’s good to be distracted.”

    “The bottom line is that we think being too focused can blind you to novel possibilities, and a broader, more flexible state of attention is needed for creative solutions to emerge,”

    So if you’re hung up on a problem, it might be okay to take a break and have a beer. Sometimes having a breakthrough means breaking the cycle. A change of perspective might be all it takes to bridge the gap between where you are now and where you want to be creatively. Innovation doesn’t happen by accident, but sometimes inspiration does.

    I thought these would be good words to leave you with on a Friday. Get out there and have a beer, it might lead to something great, and at the very least you might enjoy it. Cheers!

  • Twitter Addiction Will Not Kill You

    There’s a reason there are so many clinics and support groups for people who have addictions: having one or more can cause job loss, depression, death, end relationships, debt, physical illness, and lots of other things that will lower the quality of life. People literally can’t resist the urge to use certain substances. A new study, though, argues that Twitter is harder to resist than cigarettes and alcohol.

    Really. Researchers at Chicago University’s Booth Business School are publishing a study that states Twitter is harder to resist than those two controlled substances. One researcher asserts that the social media site “may be comparatively harder to resist because of their high availability and also because it feels like it does not ‘cost much’ to engage these activities.”

    I suppose arguing that Twitter irresistibility is owed to the fact that it doesn’t “cost much” is fair because, after all, using Twitter will negatively impact your life a lot less than, say, cirrhosis or lung cancer. By that metric, though, Twitter is harder to resist than lots of other things. Let us ponder a moment and compare the urge to tweet to other urges. Like a fill in the blank game: ‘Twitter is harder to resist than ______________.” My offerings:

  • over-eating
  • caffeine
  • raisins
  • homework
  • talking to exes
  • talking to exes’ parents
  • What an easy game to play.

    Sorry, Chicago Business school, but this sounds like science for the junk yard. Twitter’s not going to kill anybody and so, as long as Tweeters aren’t making anybody’s life inconvenient with their habit, who cares if it’s harder to resist than booze and smokes. I don’t have any tactful way to say it other than that. Since we’re talking about alcohol, cigarettes, and Twitter in the same context, here are some recent tweets from Drunk Hulk and Nick Nolte’s Mugshot that I think are pretty fun.

    GROUNDHOG PREDICT 6 MORE WEEK OF WINTER! POOR GUY! NO ONE HAVE HEART TELL HIM WINTER NEVER CAME! 1 day ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    WATCH PEOPLE REACT TO WATCHMEN PREQUEL LOT LIKE WATCH KRISTEN BELL MEET SLOTH! 2 days ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    GAY MAN FORCE TO MARRY WOMAN TO KEEP JOB! DRUNK HULK MISS OLD DAY WHEN YOU JUST MOVE IN WITH TWO GIRL AND PAY MR ROPER RENT! 2 days ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    Apparently, last night I kidnapped a goat and dressed him in a tuxedo. Anyway, looks like I found my Oscars date. Named him “Meepers.” 2 days ago via Tweetie for Mac ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    Shit, I snorted some pills I didn’t recognize and now I’m worried they might’ve been birth control. No buzz. Just feel weepy and bloated. 7 days ago via Tweetie for Mac ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

    Look, fella, ain’t no shame in drinkin codeine from a sippy cup. There’s nothing pathetic about not wantin to spill. 40 days ago via TweetCaster for iOS ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

  • New App Can Tell If You’re Drunk

    While most of us can tell if we’re too drunk to drive, a new app is making that easier.

    Say hello to the cleverly titled BreathalEyes, a new app for the iPhone that scans a person’s eyes to see if they are too drunk to drive. The official Web site for the app says that BreathalEyes can “approximate an intoxicated individual’s blood alcohol content, anytime and anywhere.”

    The app uses new technology that can scan the eyes to “detect and analyze Horizontal Gaze Nystagmus” which is a sign of drunkenness. The technology is based on 40 years of public and private testing. It has an effective range of 0.02 percent to 0.17 percent BAC.

    The app is listed as being “for entertainment purposes only.” They remind users that everybody reacts differently to alcohol and that the test results are for reference only. The results may be affected by high altitude or medications.

    In tests run by the app developer, they found that their app and a breathalyzer come to almost the same result.

    Any potential drunk needs a designated tester to use the app on them as it requires a steady hand and decent lighting.

    The app is available now for iPhone 4 and later for $0.99. An Android version is expected later this year.

    Now the real challenge is convincing the drunk to hand over their keys. Maybe somebody will make an app for that one day.

  • Reckless Driver’s Facebook Posts Jeopardize Defense

    Back in May 2008 an Illinois man accused of reckless driving struck and killed a teenage student of the local Romeoville high School. Witnesses say Thomas Maciaszek
    was speeding and weaving in and out of traffic when the accident occurred.

    The victim, Christina Jungkans was reportedly attempting to make a left hand turn from an adjacent street at the time of the collision.

    The subsequent trial found Maciaszek guilty of reckless homicide however, the prosecuting attorney requested the presiding judge put sentencing on hold until the defendants Facebook posts could be reviewed. Apparently there is something suspicious contained in the posts.

    According to Maciaszek, he was suffering from great depression and insomnia at the time of the accident. His lack of sleep and focus is what he attributes to the tragedy. The county prosecutor has not yet released what the nature of the Facebook posts were or how they contradict the defendants testimony but, there are rumors that alcohol could have been involved despite the fact that tests revealed he was not intoxicated at the time of the accident.

    Jungkan’s family and friends are devostated by the sudden accident and death of the young girl. Jungkans made plans to be a judge advocate general lawyer after joining ROTC in high school and her friends report that she was always trying to make them better people.

    It is still not clear what role the Facebook posts will play in the sentencing of the offender but the case will be before a judge again wednesday.

    [Source: Herald News SunTimes

  • Drunk Shopping Explains Boom In Holiday Online Shopping

    Drunk Shopping Explains Boom In Holiday Online Shopping

    More than ever this year people took to the Internet to do their holiday shopping. Unprecedented billions were spent and records were set. They gobbled up deals on Cyber Monday, they embraced box store-bilking apps, enjoyed free shipping. People went cuckoo for their online shopping puffs and it was good.

    One thing that hasn’t made sense until now is why exactly this year set stage for a year of pocket-burning sales records. People have always purchased more whenever there are sales, free shipping is nothing new, and honestly that Amazon Price Check app just streamlined what people were already doing on their own. So what was different about this year, especially since the United States is supposedly still recessed/depressed, that made people spend more money than ever before?

    The answer is two-fold. First, more and more people are using the Internet for fun. Buying things – whether for yourself or as gifts for other people – is fun. Fun Internets + fun shopping = good times. And when people are having good times, they’re probably more likely to worry less about spending a little extra money. Plus, shopping online is so ridiculously easy that there should be an equivalent to Google Mail Googles sometimes just to double-check some of those questionable purchases people may be making.

    The second part regards the amount of leisure and free time that online shopping offers consumers. It obviates so much of the stress incurred from shopping for Christmas gifts that the practice of online shopping might as well be a yoga monastery when compared to the infernal struggles of shopping in box stores during the holidays. In other words, it’s nice to have some free time and peace of mind. Some people, as you can imagine, may even be given to taking advantage of this newfound free time by enjoying some festive spirits. In fact, that’s exactly what happens. And as inhibitions are bound to ebb and vanish when one enjoys a strong drink, so go the inhibitions that say, “Hmm, maybe I shouldn’t buy that just yet.” Just as good times make it a little easier to justify added expenses, so then does a mind choose to ignore those same expense once it is dampened with alcohol. In fact, people can’t race to the bottom of a glass and then click the check-out button fast enough. Online shopping is already tempting enough when a person is completely in charge of their mental faculties, so dousing that decision-making lobe of your brain with a steady splash of alcohol can only increase the ease of buying things from websites. The New York Times picked up the scent of these boozy shoppers:

    “Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to high traffic then — perhaps some of it by shoppers under the influence.

    And in case you winced when you read that certain online retailers are catering (i.e., taking advantage) of inebriated online shoppers, you shouldn’t. These retailers know exactly what they’re doing.

    On eBay, the busiest time of day is from 6:30 to 10:30 in each time zone. Asked if drinking might be a factor, Steve Yankovich, vice president for mobile for eBay, said, “Absolutely.” He added: “I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood.”

    It feels predatory that online retailers would customize their sales to entrap drunk potential shoppers but, at the same time, not surprising at all. I’m just glad that most of my purchases made from within a cloud of alcohol haziness are usually pizzas and then other pizzas. Do you think online retailers should be tailoring some sales to target people who might be potentially shopping while under the influence? Or is it kind of a sleazy practice (really, though, what isn’t these days)? Let us know in your comments below.

  • Drunk Guy Calls 911 To Report Broken iPhone

    People call 911 for a lot of stupid reasons, and god bless our emergency operators for having to deal with some of the stuff they deal with. This example of 911 abuse might be the most idiotic one I’ve seen in quite some time.

    In Illinois, Michael Alan Skopec, 48, was arrested after placing five calls to 911 complaining that his iPhone wasn’t working. Officers were dispatched to Skopec’s house after he repeatedly used the emergency service to report his broken Apple device. Once they were there, they arrested him for “refusing to comply with orders from deputies,” according to The Smoking Gun.

    In a shocking development, the Sheriff’s Office says that alcohol was involved.

    Because Mr. Skopec decided to get hammered drunk and try to work his iPhone, we the public are given the gift of the 911 tapes. And boy, are they great. Not only are they great because Skopec is such an idiot, but it shows just how patient 911 operators can be in the face of someone who is obviously wasting their time. Amazing. (NSFW)

    Favorite exchange:

    All-too-patient-operator: Do you have an emergency?

    Drunk idiot: My emergency is my f*cking phone don’t work.

    All-too-patient-operator: OK, what’s your address?

    Drunk idiot: 1-0-blahbluh-blah-blo-blah blah blah-blah, ok you understand that?

    All-too-patient-operator: No sir, I did not understand that.

    There are so many questions that we will never know – mainly what phone was he calling 911 from? Maybe some of his apps weren’t working, and that was the problem. Oh well, thanks Mr. Skopec for making my day.

    BONUS: How could I even talk about 911 calls without giving you the cop who thinks he OD’ed on pot? This version is animated, for your pleasure:

    [Lead Image courtesy of Gawker]

  • Google Adjusts AdWords Alcohol Policy

    Google Adjusts AdWords Alcohol Policy

    Google has made changes to its advertising policy on alcohol for AdWords. The company now allows ads to promote the sale of hard alcohol and liquor. 

    Over two years ago, Google revised its alcohol policy from not allowing alcohol ads to begin permitting beer, champagne, and wine ads. A couple months later the company revised its policy again to allow the promotion of hard liquors and liqueurs. Now Google has revised it once again. 

    Google Changes Alcohol policy"Since then, hard alcohol advertisers have been able to promote websites that offer information about their brand, their products, or drinks that can be made with their products," explains Dan Friedman of Google’s Inside AdWords crew. "Now, they can also promote websites that sell hard alcohol online, direct users to retailers where their products are sold, or feature sales promotions."

    "To comply with the policy, the ad and website must abide by certain advertising restrictions, including (but not limited to) not targeting minors, not implying that drinking alcohol provides certain advantages, and not showing inappropriate content," adds Friedman. "They are also subject to any further restrictions in the countries that they target."

    The exact criteria are:

    – do not target minors

    – do not include endorsements from athletes, cartoon characters, or any other icons/people appealing to minors

    – landing page must have an age gate and include statements about drinking responsibly

    – do not imply that drinking alcohol can improve sexual, social, or professional standings

    – do not imply that drinking alcohol is relaxing or therapeutic

    – do not indicate that drinking alcohol in excess is good

    – do not show people consuming alcohol while doing anything illegal, violent, or dangerous; or being inappropriate in other ways, such as acting in a degrading manner

    – do not contain sexual content

    Google says it made the changes simply to "help more advertisers use AdWords for the promotion of their products."