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Tag: Air Mag

  • More Fun With The Back to the Future Nikes

    Nike’s Back to the Future trip has been a big success. The topic is burning up the blogosphere, sports blogs, especially and, of course, Twitter. Furthermore, there are reports are coming in of astronomical prices being paid for Nike’s futuristic high-top, and when I say astronomical, I’m talking spending in excess of $10,000 for one pair.

    As the previous article demonstrated, the shoes are going anywhere from almost $4000 up to five-digit amounts, but thanks to the spending power of British rapper named “Tinie Tempah” (Tiny Temper, I suppose). Tinie, according to the stalwart journalists at TMZ.com, is reported to have paid $37,500 for a pair of Marty McFly’s shoes.

    I say again, someone paid almost 40 grand for a pair of futuristic-looking shoes that don’t even have the power laces system as a feature. I don’t know about you, but if I had that much money to dispose of, it’s doubtful a pair of shoes I’d rarely, if ever, wear would be where my money goes.

    Whatever the case, I’m sure the Michael J. Fox Foundation, one that battles Parkinson’s Disease, is thankful for Tempah’s generosity. Speaking of Fox, he was on David Letterman the other night, demonstrating his shoes for the Dave and the audience:


    With all the discussion going on about the shoes, naturally, it became a trending Twitter topic, under the “Back to the Future” hashtag. Needless to say, there was a lot of “do want” types of responses, as well as people discussing the price Tempah paid for his pair:

    @zerohedge
    zerohedge    RT @SellPuts: Marty McFly Shoes — First Pair Sells for $37,500 http://t.co/CsXKqMS ** #loose 5 hours ago via TweetDeck · powered by @socialditto

    @ScienceChannel
    Science Channel     Um….this is awesome: http://ow.ly/6pVqp 5 hours ago via HootSuite · powered by @socialditto

    @The_T
    Turpster    I NEED THESE! http://t.co/Jz9q8St Back to the Future Marty’s Nike Self-Tying Mags! 9 hours ago via web · powered by @socialditto

    Unfortunately, however, the power laces are not available:

    @StrangeKidsClub
    Strange Kid    Nike Releases ‘Back to the Future’ Shoes! Wait… no power laces? Ah shucks. http://t.co/AX7Nkcq 8 hours ago via Tweet Button · powered by @socialditto

    But people do still want them:

    @leblogdebetty
    Betty Autier    Want them so baaaaadly : http://t.co/cdx0uyf #nikemag 9 hours ago via web · powered by @socialditto

    Well, Betty, they can be yours for a starting big of around $4000. If they had the power laces, I’d be bidding right now.

    All donations for the Air Mag shoes will be matched by Google’s Sergey Brin (up to $50 million). This vicariously means that Brin, thanks to the buying power of Tinie Tempah, will be paying almost $70,000 for a pair of shoes he won’t even get to own.

  • Marty McFly’s Nikes Available Through eBay Auction

    Marty McFly’s Nikes Available Through eBay Auction

    Yesterday, we discussed Nike’s awesome Air Mag shoe, which is a recreation of the shoes worn by Marty McFly in Back to the Future Part II. The buzz these shoes received was tremendous. However, the information surrounding them was not. However, thanks to Nike, who released a press release to commemorate the Air Mag’s release, there’s much more information available.

    First and foremost, even though Nike has patented a self-lacing system, it will not be available on the current edition of Marty’s shoes. While the shoes are indeed incredible-looking, they aren’t just available in an effort to introduce a new fashion sense. No, the Air Mags are being sold for charitable purposes. As many of you already know, Marty McFly was played by Michael J. Fox, who suffers from Parkinson’s disease, and the Air Mag auction is being done to raise money for the Michael J. Fox Foundation, which was created to help combat the debilitating illness.

    From Nike:

    1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 8:30PM PST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

    As indicated, the auction started last night at 11:30 PM, eastern standard time, and the reaction to the cause has been almost overwhelming. While most of the bids are hovering at or above the $4000 marker, there’s at least one pair with a current bid of $8,200.

    A screenshot of the auction page gives a great idea of what’s going on:

    Nike Auction Page
    Click for bigger image

    As indicated yesterday, Nike took a viral approach to marketing these shoes, and that become even more apparent when they released additional content for the shoe, in the form of video:

    And, a word from Michael J. Fox:


    While the auction looks to be a success, one has to think that if the power laces were included, the bids on these shoes would be off the charts.