Amazon is partnering with Affirm to offer its customers the option to buy now, pay later.
Buy now, pay later is becoming an increasingly popular option, even in e-commerce. Square recently inked a deal to purchase Afterpay Limited in an effort to offer buy now, pay later.
Amazon is now getting in on the action, partnering with Affirm to offers its customers the convenience.
As a result of Amazon and Affirm’s partnership, select Amazon customers now have the option to split the total cost of purchases of $50 or more into simple monthly payments by using Affirm. Approved customers are shown the total cost of their purchase upfront and will never pay more than what they agree to at checkout. As always, when choosing Affirm, consumers will not be charged any late or hidden fees.
The two companies are testing the service with select customers, but intend on bringing it to Amazon’s wider customer base as soon as possible.
“By partnering with Amazon we’re bringing the transparency, predictability and affordability that Affirm provides today to the millions of people who shop on Amazon.com in the U.S.,” said Eric Morse, Senior Vice President of Sales at Affirm. “Offering Affirm’s alternative to credit cards also delivers more of the payment choice and flexibility consumers on Amazon want.”
“It should not be called a credit card for sure in part because it’s sort of the anti-credit card,” says Affirm co-founder and CEO Max Levchin. “I don’t need to be provocative but the idea of credit cards fundamentally is to get you to spend, get into debt, and stay in debt. Literally, every single one of these things is the exact opposite for Affirm’s card.”
Max Levchin, CEO of Affirm, describes the company’s debit card as the anti-credit card:
Affirm’s Debit Card Is The Anti-Credit Card
It should not be called a credit card for sure in part because it’s sort of the anti-credit card. I don’t need to be provocative but the idea of credit cards fundamentally is to get you to spend, get into debt, and stay in debt. You will not know when you’re done paying off any specific purchase. You’re not really sure exactly how much you’re gonna pay. You should actually expect late fees if you miss a payment.
Literally, every single one of these things is the exact opposite for Affirm’s card. You know exactly what you’re going to pay. You know exactly what the schedule of repayment is and there’ll be no late fees under any circumstances. It’s sort of the exact opposite in many ways. It does serve the same purpose. You get to pay for things right now or over time.
Card Form Factor Is Extraordinarily Elegant
I don’t really know how long the card as a form factor will be with us, but I do think it’s extraordinarily elegant. The majority of the offline world certainly in the US still transacts with plastic and chips these days so I think it’s important to meet the customer where they are. I do know that our user base is primarily millennials and Gen Z’s. They love their debit cards they love to transact with them offline.
The purpose of this product was to bring by functionality that they have really loved online and really offline as well with us but have never had in a card. Particularly, a card that is embedded inside their daily everyday spend tool. The debit card form factor is a metaphor for everyday spend and that’s what we’re trying to get to.
What I Care About Is The Return Of The Country
The primary signal that I care about is the return of the country. We’re all kind of holding our breath a little bit to see when vaccines are coming. There are a bunch of reopenings and, knock on wood, everything sort of starts to come back to a little bit more normal. There’s just an incredible amount of opportunity to grow with this product that we have. It’s seen so much adoption in areas like travel, which has been effectively zero growth for the last several quarters because of the pandemic.
There are lots of interesting new challenges as the country reopens. The dominant thread is that there is that reopening creates a lot more opportunity for this product. We have proven that this product is what our customer wants and needs. This debit card will absolutely meet them where they are as they hopefully come out of their houses and go into restaurants and coffee shops and start traveling and buy tickets.
Affirm’s Debit Card Is The Anti-Credit Card, Says CEO Max Levchin
“In general, Libra is a force for good,” says PayPal Co-Founder and Affirm CEO Max Levchin. “It’s a really interesting experiment. I’m glad they’re doing it in a way that isn’t just Facebook because of all the headwind that Facebook has experienced with the regulators. There are many questions to ask about the practical applications. For example, if you are buying into Libra, does that create more opportunities to do as we call it, money fraud, or not?”
Max Levchin, PayPal co-founder and Affirm CEO, discusses Facebook’s Libracryptocurrency and how that is a good example of the use of blockchain technology in an interview on Bloomberg Technology:
Blockchain Technology Is Inevitable
I agree with David Marcus (the Co-creator of Libra and Head of Calibra) from his testimony where he very aptly pointed out that blockchain technology is inevitable. It’s been a hammer looking for nails for quite some time. We’re now starting to see real applications to the blockchain tech. I’m not speaking of Bitcoin or any one particular currency, just the idea of a public ledger is a very powerful idea. It will get put to good use. I think Libra is a good example of good use.
The most obvious application where Libre as a concept is being brought down to an individual level is cross-border payments. You could make some very very cheap remittances happen. If you look at costs being charged by companies to send money back home from wherever you are, you will see they’re making some enormous spreads. There are plenty of startups trying to attack that, like TransferWise where I’m an investor, for example. They’ve done a wonderful job in Europe. I think Libra could potentially just massively compress fees in that market and that’ll be very good.
Libra Is a Force For Good
In general, Libra is a force for good. It’s a really interesting experiment. I’m glad they’re doing it in a way that isn’t just Facebook because of all the headwind that Facebook has experienced with the regulators. But there are many many other questions to ask about the practical applications. For example, if you are buying into Libra, does that create more opportunities to do as we call it, money fraud, or not? It’s going to be a set of open problems for quite some time.
It’s the job of the US regulators to not trust large companies or any companies. I think their job is to audit, to regulate, and to provide equal treatment under the rule of law for everyone. Libra is a particularly interesting one because it’s not just a company, it’s Facebook’s sort of initiating this thing, and there’s this giant group of other companies coming together to govern it. So it perhaps is more complicated to regulate.
But I think, yes, government should take an extremely active stance in regulating this thing that Libre is and will be. Within that, they should not rely on this notion that Facebook is going to be a good company. They may be and I’m sure they will be, but they’re also going to act in their best interest. That is the assumption of a smart regulator. Companies will do the thing they need to do and our job is to protect consumers and make sure of equal competition.
Breaking Up Facebook Is a Terrible Idea
The real question that lawmakers are asking about Facebook, is it too big? That’s the underlying dynamic that they’re trying to explore. That question is a much harder question to answer. It is very very big. It is bigger than most nations. So in that sense, I think they’re right. It is hard to say Facebook is too big if you step back and ask who do they compete with. If you actually compare them to, for example, Chinese companies that they go up against in a world of ad spend, companies like Tencent are just are gargantuan. And Tencent is not at risk of being broken up by the Chinese government from last I checked. If you want a Facebook to compete to with companies like Tencent successfully I think breaking them up seems like a counterintuitive thing to do.
I think Facebook and all US company should absolutely be regulated. There’s a huge difference between being regulated and abiding by the set of laws and regulations and antitrust and all the stuff that the US government’s amassed over the last couple hundred years of how to behave in a sane way in a capitalist society with the rule of law. But breaking Facebook up does, in fact, hurt its ability to compete, internationally most importantly. I think breaking it up is a terrible idea, regulating it is exactly what the US government should be doing, and they should do a better job by the way.
Facebook’s Libra Is a Force For Good, Says PayPal Co-Founder Max Levchin
