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Tag: A&E networks

  • AOL Makes Programmatic Ad Deal With A+E Networks

    AOL Makes Programmatic Ad Deal With A+E Networks

    AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL’s programmatic platform as a publisher and as an advertisers.

    AOL describes it as a first of its kind partnership for the company.

    A+E will use AOL’s tech to optimize its monetization across its video and display inventory and drive personalization across its portfolio, which includes A&E, HISTORY, Lifetime, FYI and more. It will also utilize AOL’s premium content brands including Huffington Post, Xbox (presumably AOL On), TechCrunch, Moviefone, etc. to drive awareness for its content programming. It will also use its own first-party data along with AOL’s to improve targeting.

    AOL President Bob Lord said, “With consumers driving media transformation today, it’s become that much more important for publishers to deploy technology and data in new ways to offer unique, personalized experiences to their audiences. A+E Networks has been a first-mover in that regard, and we look forward to working with them to deliver increased revenue opportunities and scalable technologies.”

    “A+E Networks has brought a level of flexibility to the market by affording advertisers and agencies the ability to use advanced tools and software that create more dynamic campaigns based on optimization and targeting capabilities,” added Mel Berning, President and Chief Revenue Officer at A+E Networks. “By partnering with ONE by AOL, we extend these opportunities to their client list in an uninterrupted execution.”

    The partnership includes video, display, and personalization components as well as an upfront ad commitment. AOL has set aside premium video and display ad inventory across mobile and desktop for A+E Networks programming.

    Image via A+E Networks

  • Bonnie And Clyde Miniseries Draws In Fans Across 3 Networks

    Bonnie And Clyde has finally hit the small screen. The crime duo made famous by the 1967 film starring Warren Beatty and Faye Dunnaway has been the inspiration for a new TV miniseries, and aired on multiple networks simultaneously in a miniseries that started last night.

    The miniseries has become a hit already, drawing in the long-time fans of the film and history buffs who are interested in the tale. Bonnie and Clyde were real life criminals who became notorious for robbing banks, and went on one of the most infamous bank-robbing sprees in history.

    The duo seem to still be popular with audiences, after a very successful premiere night, bringing in a total of 9.8 million viewers. Bonnie And Clyde is being shown on three different networks, which might help it get more viewers too, and is being shown on all of the A&E networks, Lifetime, A&E, and History. This marks the first time that the A&E Networks have ever done an simulcast across all three networks at the same time.

    Post by Bonnie & Clyde Movie Event.

    The miniseries has been criticized by some for not being the most historically accurate representation, although that did not seem to deter any audience members. Bonnie And Clyde stars Emile Hirsch and Holliday Grainger as Clyde Barrow and Bonnie Parker. Other notable stars in the cast include Holly Hunter and William Hurt.

    Bonnie And Clyde put up impressive numbers, however, it fell short to the previous two miniseries which ran on the History channel, Hatfields And McCoys and The Bible. Hatfields and McCoys opened with 13.9 million viewers, and The Bible brought in 13.1 million viewers. In last night’s simulcast, the History channel led the way with 3.7 million viewers, followed by Lifetime with 3.1 million viewers and A&E with 3 million viewers.

    The first episode of Bonnie And Clyde aired on Sunday, December 8th, and will conclude the two night event tonight at 9 p.m. After the ratings from last night, Bonnie And Clyde becomes cable’s best miniseries opening among total viewers since 2006’s Broken Trail.

    Image via Facebook