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Tag: Adobe Creative Cloud

  • Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

    Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital

    “What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital,” says Adobe CEO Shantanu Narayen. “The importance of digital in the marketplace is going to be sustainable for decades. You’re not going to put the genie back in the bottle as it relates to engaging digitally and creating content digitally.”

    Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation:

    Digital Transformation Is A $120 Billion Opportunity

    It was a good quarter all around. All of our businesses performed exceedingly well. On the Creative Cloud and the Document Cloud, not only did we have a great acquisition. in other words, new customers adopting the platform, but we really focused on engagement and demonstrating the value of our products to our customers. Even our retention levels came back to pre-COVID levels which we believe is a really good sign.

    What’s happening in the world is the businesses that we’re in, namely creativity and enabling people to tell their story, what’s happening with documents and accelerating document productivity, and what’s happening associated with every single enterprise needing to engage with their customers digitally, when you add all of this up we think it’s over a $120 billion of an addressable market opportunity for Adobe.

    Pandemic Was Inflection Point For Everything Being Digital

    What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital. What we will have to continue to monitor is what happens in the spending environment. But as it relates to the overall need for the kinds of solutions that Adobe provides as well as the importance of digital in the marketplace I think that’s going to be sustainable for decades. You’re not going to put the genie back in the bottle as it relates to engaging digitally and creating content digitally.

    We believe that we’re in this third phase of what is happening in the enterprise. Traditionally, businesses first focused on automating the back office, and then they focused on automating the front office for knowledge workers. It’s absolutely clear that the biggest imperative that exists in the enterprise today is how do you engage with customers? This is a category that we call Customer Experience Management.

    Customer Insight Is Key To Your Digital Transformation

    If you’re an enterprise today and you’re thinking about digital transformation, what’s top of that stack in terms of where you have to invest is to make sure that you have insight into what your customers are doing. How are they engaging with you? What’s the profile? How do you deliver the personalized experience?

    We really believe that what you’re seeing in the enterprise spend environment is that the companies that are focused on this next generation of delivering customer engagement, the customer experiences, and the insight associated with how to take the most advantage of that data, they’re going to be the secular winners moving forward.

    Adobe CEO Shantanu Narayen: Pandemic Was Inflection Point For Everything Being Digital
  • Adobe Urging Users to Upgrade to Address Critical Vulnerability

    Adobe Urging Users to Upgrade to Address Critical Vulnerability

    Adobe is urging Creative Cloud Desktop Application customers running Windows to upgrade immediately to prevent hackers from deleting their files.

    According to a blog post, “Adobe has released security updates for Creative Cloud Desktop Application (APSB20-11) for Windows. This update address a critical vulnerability. Successful exploitation could lead to arbitrary File Deletion in the context of the current user. Adobe recommends users update their product installations to the latest versions using the instructions referenced in the security bulletin.”

    The vulnerability was discovered by “Jiadong Lu of South China University of Technology and Zhiniang Peng of Qihoo 360 Core Security.” According to Adobe’s bulletin, the vulnerability is a Time Of Check To Time Of Use (TOCTTOU) race condition.

    According to CWE, with a TOCTTOU vulnerability, “the software checks the state of a resource before using that resource, but the resource’s state can change between the check and the use in a way that invalidates the results of the check. This can cause the software to perform invalid actions when the resource is in an unexpected state.

    “This weakness can be security-relevant when an attacker can influence the state of the resource between check and use. This can happen with shared resources such as files, memory, or even variables in multithreaded programs.”

    This is a major vulnerability and all impacted users should update immediately to ensure the security of their files.

  • Cloud Taking Over the World, Says Okta CEO

    Cloud Taking Over the World, Says Okta CEO

    Cloud is just getting started says Okta CEO, Todd McKinnon. He says that everyone talks about the how cloud has come of age, but it’s really at only 20 percent of $1 trillion in IT spend. “We’re still in the early days of cloud adoption,” says McKinnon. “We’re very excited about the runway ahead and the value we can provide, in that context of really… cloud taking over the world.”

    Todd McKinnon, CEO & Co-Founder of Okta, recently talked to Jim Cramer on CNBC about the massive future still ahead for cloud computing and Okta:

    We’re the Plumbing, We’re the Infrastructure

    We’re changing their world. We’re making it incredibly easy for them to connect to all their technology. Whether they’re logging into their business applications at work or they’re a customer of one of our customers, logging into a website, making their customer experience more enjoyable and more secure. They’re big fans of Okta.

    We help our customers both directly, where their end users can see what we do in some cases. But in many cases, we’re behind the scenes, we’re the plumbing, we’re the infrastructure, that’s making their technology secure and making the end user experience super enjoyable. We’re happy to place to play both roles because at the end of the day it’s about making customers successful with any technology they want to use. Whatever they choose to use we will fit in with it and will make their lives productive.

    Cloud is Taking Over the World

    This is our ten-year anniversary. We’re incredibly excited about ten years. and during those 10 years, we’ve benefited from several trends that are really lifting us to these new heights. The main one is cloud computing. Cloud has progressed tremendously over the last ten years, but the most exciting thing is it’s really just getting started.

    If you look at the overall IT spending market, it’s over a trillion dollars of IT spend. Everyone talks about the how cloud they think the cloud has come of age, but it’s still only 20 percent of that. It’s about $200 billion. We’re still in the early days of cloud adoption. We’re very excited about the runway ahead and the value we can provide in that context of really… cloud taking over the world.

    Adobe Has Done Something Amazing

    We help Adobe in a couple of really important ways. They’ve been a longtime customer of ours. The first way is that we help their business customers connect into the Creative Cloud. The second way we help them is we help their 20,000 employees connect into all the applications they need to do their job at Adobe.

    Adobe is an interesting story, not just because it’s an Okta customer, but they’ve done something very amazing. They’ve transitioned their business from a package software business to a cloud business. You’ve seen the results in their business and in their strategic position in the market. We were lucky enough to play a helping role as we helped that login securely to that new Creative Cloud product they’ve had in the market for the last four or five years.

    We Are Focused on What Customers Need

    We help enterprises get rid of those passwords. Our customers that use Okta for their employees, they have one single login credential that takes them into all their applications. It greatly simplifies the end-user experience and as a result, makes it way more secure and way more productive.  At the end of the day, it’s about how productive you can make your people and how great you can make the experience and how attractive you are as an employer and the kind of people you can attract.

    There are companies that have similar solutions. We at Okta are trying to be focused on what our customers need and not get too caught up in a platform player that’s trying to do what we’re doing or a niche upstart that’s trying to copy some of our features. We are really focused on what do the customers need? Do they need help connecting to their customers? Do they need help with certain kinds of security architectures that are emerging as they move to more of a cloud central model?

    From the beginning of the company over the last ten years, we’ve been incredibly customer-centric, listening to what customers needed and having that be our North Star. That’s worked incredibly well. It’s not a coincidence (that I sound like Marc Benioff). I worked at Salesforce for six years. I basically learned the ropes of cloud computing from Marc and the entire team at Salesforce. So it’s not it’s not a shock that there are a lot of similarities there.


  • Adobe Acquires Stock Photo Service Fotolia For Creative Cloud Integration

    Adobe Acquires Stock Photo Service Fotolia For Creative Cloud Integration

    Adobe announced that it has entered into an agreement to acquire stock photo service Fotolia, which it will integrate into Adobe Creative Cloud. The idea is that it can give users the ability to easily purchase images right from the product There are currently over 34 million of them to choose from.

    Adobe is paying $800 million in cash for the company.

    “The acquisition of Fotolia will reinforce Creative Cloud’s role as the preeminent destination for creatives,” said David Wadhwani, senior vice president, Digital Media at Adobe. “Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”

    “Becoming part of the Adobe family is a dream come true for the Fotolia team and will accelerate our vision to become the best place for artists to build a business and the ultimate destination for designers to find stunning creative work,” said Oleg Tscheltzoff, founder and CEO of Fotolia.

    Adobe also released new collaboration and management features in Creative Cloud Libraries.

    The company reported its Q4 earnings. In the report, it revealed that Adobe Creative Cloud now has more than 3.45 million paid members. It added 644 thousand net new Creative Cloud subscriptions in the quarter. The company posted $1.073 billion in revenue.

    Image via Fotolia