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Tag: ad revenues

  • Newspaper Ad Revenue Dropping

    U.S. newspaper advertising revenues fell by 7.3% in 2010, and print advertising in general fell by 9.2%, according to the Newspaper Association of America. Likewise, the industry posted a decline of $1.9 billion in total ad revenues in 2010, bringing the number to $23.9 billion.

    The National Newspaper Association didn’t post current numbers regarding circulation revenue, contract printing or event and social media assistance to businesses, but Rick Edmonds of Poynter estimates an extra $10 billion.

    This would put the U.S. newspaper industry as a whole at roughly $34 billion, which is less than Google, who posted $37.09 billion in revenues in 2011.

    The NAA site also reported that digital newspapers saw a quarterly traffic increase, with 110 million unique visitors, with smartphone and tablet use bolstering readership.

  • Ad Revenues up 22% Over Last Year

    Ad Revenues up 22% Over Last Year

    The Interactive Advertising Bureau is reporting that third quarter revenues from internet advertising are up 22% this year over the third quarter of last year. Revenues have climbed to $7.9 billion in the eighth consecutive quarter of year-to-year growth.

    President of the IAB Randall Rothenberg attributes the staggering growth – which also represents a rise of 2.7% over the second quarter of 2011 – to an increasing awareness among advertisers of the importance of digital advertising space. The following chart shows the steady rise of internet ad revenues over the past eleven years:

    IAB Q3 Revenue Chart

    In addition to the increasing awareness among advertisers cited by Rothenberg, it seems likely that the increasing use of mobile devices, namely phones and tablets, in web traffic plays a role as well. This would account for the sharper rise in revenues beginning near the end of 2009. What is perhaps most surprising, though, is that even in the difficult economic climate of the past few years, ad revenues have consistently grown by leaps and bounds.

    Founded in 1996, the IAB is a group of media and technology companies that together sell over 85% of the advertising space on the internet. The organization began collecting and publishing revenue data in 1999, and its reports are widely regarded as the most accurate gauge of internet advertising revenue.