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Tag: Ad.ly

  • Ad.ly Launches its In-Stream Monetization Platform

    Ad.ly announced today that it has launched its in-stream monetization platform for apps and websites. This means that apps or sites that publish streams from any source (like Twitter, Facebook, MySpace, LinkedIn, etc.) can use Ad.ly’s API to serve contextually and locally targeted ads based on streams they are reading and where they’re located. The platform is called Ad.ly for Apps.

    Ad.ly Launches New platform "Apps are key constituents in the stream ecosystem, yet they have very limited options for monetizing their streams. At the same time the inventory they represent is very attractive to our current base of marketers," says Ad.ly CEO Arnie Gullov-Singh. "We built Ad.ly for Apps to connect the dots and help both apps and marketers create more value out of the stream."

    Apps and sites can join Ad.ly’s network by going to its developer page. "Once approved, these applications and websites can implement the Ad.ly for Apps API, which take as its input the contents of the stream and returns one or more targeted in-stream ads, which the app can stylize and display adjacent the given stream," the company says. "The Ad.ly for Apps API is flexible in that it works with any stream on any application on any platform, enabling applications and websites to monetize all their available stream inventory."

    First Ad.ly is launching the product with its existing advertisers and partners, but they’ll be adding a self-service buying interface for advertisers in the coming weeks.

    Earlier this month, Ad.ly announced a partnership with MySpace.

  • MySpace Partners with Ad.ly on In-Stream Ads

    MySpace announced today that it has struck a deal with Ad.ly, an ad service that serves in-stream advertisements, known mostly for its Twitter-related efforts. The deal will let content creators across MySpace (including celebrities, filmmakers, musicians and "social influencers") reach their fans and monetize their activity via the MySpace stream and Ad.ly, MySpace says.

    "MySpace pioneered tools for musicians and now with this new relationship with Ad.ly we’re doing the same for our community of social leaders – allowing monetization of the activity stream,” said Sean Percival, Director of Content Socialization for MySpace. "This deal provides publishers with the opportunity to associate themselves with brands that represent and reflect their personas online."

    "We’re excited to enable MySpace’s most influential users to monetize their audiences by bringing them onto our in-stream advertising platform and connecting them with our stable of top-tier advertisers," said Derek Rey, Vice President of Sales for Ad.ly. "Adding MySpace’s stream as a new channel on Ad.ly considerably extends the reach of our network making it even more compelling for advertisers looking to be part of the broader stream ecosystem."

    Example of an Ad.ly Tweet

    Starting today, MySpace publishers can sign up with Ad.ly and create a profile. Once registered, they can decide which messages from advertisers they want to support, and Ad.ly will deliver the approved messages via the activity stream.

    Ad.ly now claims to reach over 50 million unique users on Twitter and MySpace. Advertisers can choose to have their ads sent through Twitter accounts into the Twitter stream or through MySpace accounts into the MySpace stream (or both).