WebProNews

Tag: Ad Campaign

  • Kate Moss Strikes Unusual Pose at 40

    Kate Moss Strikes Unusual Pose at 40

    Kate Moss has undergone some very unusual transformations as part of a series of advertisements for Alexander McQueen. The 40-year-old super model has exactly what it takes to pull off the look in these amazing photo shoots touting the fashion great’s 2014 spring and summer line.

    Almost unrecognizable, Moss appears in the ad campaign with very close cropped blonde hair. Donning metallic makeup and skin-baring leather and metal attire, she looks like a super hero or a warrior princess, and her clothing isn’t all that different from what Lynda Carter wore in her Wonder Woman days, except the red, white and blue has been exchanged for a more sultry color palette.

    The ads themselves exude an air of gloom and doom as Kate Moss walks through “darkened streets and isolated rooms,” but the collection is inspired by early 20th century trends. It is said to be “exuberant and athletic.”

    Moss only recently turned 40, and when you see her in this Alexander McQueen ad campaign, there is little to no hint of her being a day over 25.

    Check out one of the ads in its entirety.

    What do you suppose is with Kate Moss’s look-alike doll? Is her her own “Mini-Me? It lends itself to the creepy sense one gets when first viewing the ad, and leaves you wondering exactly what it was all about. It doesn’t seem to serve any purpose other than to raise that question of “Why?” It’s quite unlikely that Alexander McQueen is making doll clothes in his spare time.

    What do you think of Kate Moss in these new Alexander McQueen ads? She certainly looks stunning at 40 in ads that are no doubt targeting women of a little younger age group. Will her appearance in them result in the kind of sales the fashion mogul is expecting?

    Image via Wikimedia Commons

  • Mila Kunis Joins Forces With Jim Beam To Be The New Face Of The Brand

    Jim Beam is looking to get an edge on its competition in the advertising department by signing Mila Kunis to be the new face of their brand.

    With her influence as one of the sexiest actresses in Hollywood, she may help to attract new people to their brand. The first campaign picture with Mila Kunis was released recently, and it has sparked the interest of many.

    Mlia Kunis gained her initial fame while appearing on the popular television series That 70’s Show, and has since appeared in several films, including the Oscar nominated Black Swan.

    She has also appeared in a handful of comedies including Friends With Benefits and Ted. She is also set to appear in the upcoming film Jupiter Ascending.

    The news of Mila Kunis joining the brand in order to promote them during an new campaign was announced by Jim Beam on their Twitter page on Wednesday. She will be a global partner and spokesperson for the brand, a bourbon that is made in Kentucky, and has been around for a long time.

    In her first campaign picture, she wore a pair of ripped jeans and a causal sweater, perhaps to appeal to the type of people who drink Jim Beam, although her partnership could open the door to even more people wanting to try the classic drink. She was also wearing a pair of black boots as she posed in front of the Jim Beam distillery in the Clermont, Kentucky.

    Kevin George, the senior vice president and chief marketing officer at Jim Beam Inc. spoke of the new partnership with Mila Kunis when saying “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner.”

    Kunis further talked about her excitement and said that “As a fan of bourbon and a huge proponent of making history, I am thrilled to be the newest member of the Jim Beam family.”

    Jim Beam is one of the oldest establishments that makes bourbon, and was founded in 1795. This marks their first ever global marketing campaign.

    http://www.youtube.com/watch?v=MC_35SsHANM

    Mila Kunis is a big fan of Jim Beam, and is excited to make her debut with the company in three television commercials in the U.S. that will start to air in mid-February. The spots will continue to air worldwide over the next few months.

    Image via Twitter

  • Microsoft Launches Massive Xbox One Ad Campaign

    The launch of Microsoft’s Xbox One console is now less than one month away, and the company has just announced a massive new advertising campaign for the device. The “invitation”-themed ad campaign will be global and promote the console to a wide spectrum of consumers beyond just gamers. In addition to ads in traditional media, Microsoft will be rolling out an internet campaign that will roll out on social media sites and Microsoft’s own websites.

    The first TV ad for the campaign will play this coming Sunday, October 27 during the Sunday Night Football broadcast. Subsequent ads in the campaign will air during other NFL broadcasts, as well as shows such as The Big Bang Theory, X Factor, The Walking Dead, and Duck Dynasty. The first ad, which has been released online today, highlights Microsoft’s broad strategy to sell the Xbox one to sports fans, movie buffs, and TV watchers in addition to video game fans.

    “The ads were designed to celebrate that for the first time, the best in gaming is coming together with the best of entertainment, all-in-one place,” said Robert Matthews, GM of Xbox Consumer Marketing at Microsoft. “Authenticity was a key goal for the campaign design, from including one of only three McLaren P1’s in the world to represent Forza Motorsport 5, to including Liverpool football star and England national team captain Stephen Gerrard, to actor Zachary Quinto representing Spock.”

    Microsoft has also released a behind-the-scenes video for the first commercial, showing just how large the production of it was. The video is an ad itself, with the stars and production team behind the commercial promoting the Xbox One:

  • Applebee’s Inflatable Lunch Decoys Are Not Blow-Up Dolls (Maybe)

    I haven’t been to Applebee’s in years. If you like their food, more power to you. It’s just not for me. After their newest ad campaign, I think I made the right decision.

    As part of the restaurant’s newest push to get people out to them for lunch, the company began selling the “Inflatable Lunch Decoy.” If you’re thinking blow-up doll, you pretty much got it. They’re a collection of inflatable people that can be placed at your desk when you go out to lunch.

    Here’s the awfully awkward ad:

    Once again, I must stress that these are real. Amazon is selling six “Inflatable Lunch Decoys” for $6.99 each. You can buy them in six flavors including The Overachiever, The Cubicle Queen, The Self-Starter, The Executive, The Multi-Tasker, and The Go-Getter.

    Only one of the Inflatable Lunch Decoys – The Overachiever – has received a review so far. Alex Nichols begins his review with the header: “Very nice doll – just one problem.”

    When I got this doll I was super excited to try it out- unfortunately there was a problem at the factory and they forgot to put a hole in it so I have to sort of bend him over and put it between his legs.

    Pro-tip for Alex – you may be voiding your warranty. You also may want to reexamine the choices that led you to purchasing this product.

  • Ad Firm Adaptly Raises $10.5 Million

    Adaptly, an NYC startup that manages advertising campaigns on social networking platforms like Facebook, Twitter and StumbleUpon, has raised a $10.5 million B investment round, led by Valhalla Partners.

    Adaptly was cofounded by two youngsters fresh out of Northwestern, Nikhil Sethi, 23, and Garrett Ullom, 22, indicative of the new crop of very young industry entrepreneurs. Payments processing startup Gumroad, which just raised $7 million, was founded by 19-year-old Sahil Lavingia. Incidentally, Instagram was founded by twenty-somethings Kevin Systrom and Mike Krieger – and sold for a billion dollars Facebook. Ullom also dropped out of college, like Lavingia did, which is also indicative of another trend pointing to the irrelevance of a college degree in certain sectors of the tech industry – unless of course you’re Scott Thompson

    Adaptly currently has about 50 employees, and Sethi claims a gross revenue of roughly $10 million in 2011, and will “greatly exceed that” in 2012. The startup previously raised $2.7 million, and also brought on Time Warner and Vivi Nevo as new investors.

    Adaptly calls itself a “social media ad buying company that is revolutionizing social web advertising by offering agencies a unified buying platform across all social networks. We also help you harness the unique value of each social network in order to increase social engagement.” They are also presently hiring.

  • LG Ad Campaign Gives Us a New Outlook on Classic Movies

    LG is promoting their concept of experiencing every side of sound with an ad campaign depicting classic movie posters from different angles. With LG’s new Home Theater 3D Sound System, they claim you will be able to hear the movie from different angles, why not be able to see it from different angles too.

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    LG’s new 9.1 surround sound systems will definitely appeal to 3D TV owners. The products claim to match the postion of 3D images with 3D sounds, using four more speakers than a traditional 5.1 surround sound system. They use an algorithm to detect the depth of effects watched in 3D, making for a “wider sweet spot” than normal.

    Though I do love the excitement of hearing depth of sound while watching a movie in surround sound, 3D TV just doesn’t appeal to me. Putting on special glasses and sitting in one spot for optimal viewing and listening should be reserved for the movie theater. I’d much rather spend $10 – $12 when I see a good movie come out, than thousands of dollars to watch 3D on a smaller screen at home

    As for the advertisement campaign itself, it’s brilliant. Whatever LG is paying Y&R advertising agency, they are getting their money’s worth. Classic movies always awaken a since of nostalgia and a love for cinema in all of us. And showing these old movies in a new way is raking in big bucks for distributors (Titanic 3D, The Lion King). Billing 3D surround sound as a new way to enjoy your old favorites may very well pay off for LG.

    [via:Google+Reader”> slashfilm]

  • Skype Welcomes You Back To Humanity

    Skype Welcomes You Back To Humanity

    Texting people is easy, isn’t it? It has changed the way we communicate with each other by replacing phone calls with short sentences via text. Skype once changed the way we communicated as well by allowing us to talk to others over the internet. The company thinks it’s about time we went back to talking instead of just texting.

    Skype started a new ad campaign called, “It’s time to Skype” last week that saw signs being put all over London, England. One of the signs says, “When did it become okay to text Mum Happy Birthday?” If you can’t tell, the company thinks that texting people just doesn’t do it. The company thinks that face-to-face communication has been lost in our digital age and needs to be brought back.

    Skype Welcomes You Back To Humanity

    The ad blitz in London was just the beginning though. Skype is now starting up a large digital media push that focuses on the features it brings to the table. They have also created three video ads that challenge us to embrace our humanity. Technology has apparently made us forget our humanity and only through the power of Skype can we regain our most valuable and personal asset.

    Check out the three ads to see a common theme – to talk like a human is to use Skype. It’s an interesting ad campaign and one that does connect on a personal level. I’m just having a hard time seeing how Skype is similar to passing notes in class,

    or reading a book together in a tree house,

    or talking to friends with tins cans tied to a string.

    They also have created a new Web site that makes you feel worse about your texting or Reddit habits. The sites’s splash screen says, “Welcome back to humanity.” It’s like we’re all wandering the desolate wasteland of the Internet and only Skype has the water of life to make us human again.

    While Skype may view the advent of texting and instant linkage through social media as a threat to its market share in communication, it may have a bigger threat on the horizon. If Google and Mozilla can work out this WebRTC thing, Skype may just become obsolete. Of course, Microsoft isn’t going to let that happen as it’s working on a WebRTC version of Skype as well. But will WebRTC, even if Skype is along for the ride, kill off the traditional Skype software? I think it’s too early to tell, but this new ad campaign definitely reeks of a Skype that’s trying to stay relevant in a world that prefers instant communication over the software-powere communication provided by Skype.

    Do you like the new Skype campaign? Is it a bit too much to say, “Welcome back to humanity?” Let us know in the comments.

  • Romania’s Weird “Protect Children From The Internet” Ads

    We all know the Internet is full of “dark alleys” featuring content that is clearly not suitable for children. In fact, an entire cross-section of software development is devoted to filtering the web, making it “safer” for the younger users out there, while giving parents some peace of mind. One thing the United States hasn’t done, at least not to my knowledge, is to create public service announcement about the dangers of children using the web in an unsupervised manner using some well-known pornographic memes.

    Enter the Romanian group, Beneva.ro. A quick glance around the site indicates they are watchdog/protection agency for Romanian woman. A translated stanza from their site reveals as much, “Did you know that in Romania a woman gets beat four instead of receiving flowers?” As the “four” indicates, there’s still a gap between web translations and the intention of the copy editor, but the message still resonates. This brings us to the “protect children from the Internet” ads that showed up over at BuzzFeed.

    Granted, the public service images were presented as children’s drawings instead of the actual pornographic scenes/images that inspired them. The campaign content, see if you can tell what they’re related to. The first one is easy, provided you were on the Internet during the “Two Girls, One Cup” phenomenon:

    Beneva PSA

    Beneva PSA

    Beneva PSA


    Any clue about the last two? If not, you may want to Google “lemon party” and “goatse,” but be warned, do NOT click anything BUT the Wikipedia link. In fact, just go read the Wikipedia “Shock site” entry to avoid any unwanted gross out sessions.

    As for the ads, do they inspire you to keep your children safe? Considering the content they’re mimicking and the implications of the ads–that is, if you don’t monitor your children when they’re online, they could wind up visiting the kind of content that would make an adult uncomfortable–the message, while extreme, is an effective one.

    You thoughts?