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Tag: Acura

  • 2014 Acura RDX And MDX Earn “Best Car For The Money”

    One for the money, two for the road – two superior SUV crossovers, that is.

    With its sleek appearance and spacious interior, Acura’s 2014 RDX earned the “Best Luxury Compact SUV For The Money” award, while its equally appealing MDX luxury SUV earned the “Best Luxury 3-Row Midsize SUV For The Money” title for itself.

    “The MDX and RDX continue to win accolades for their outstanding combination of exhilarating, performance, great fuel efficiency, and outstanding value on a luxury scale,” explains Jeff Conrad, vice president and general manager of Acura sales.

    To earn the “Best Car for the Money” moniker, the vehicles had to outdo competitors by way of a ranking that considers both quality and value data. While quality gets determined by scores in U.S. News car rankings (that grade them on safety, reliability, and industry expert opinions), value is determined collectively by five-year total cost in addition to the average price consumers pay for it at the time the awards are given.

    From the National Highway Traffic Safety Administration, both crossovers received five-star safety ratings. This will likely help them maintain their spot as most popular for patrons of Acura.

    For frontal and side impact tests, both the 2014 MDX and RDX landed five-star scores from the NHTSA. For the rollover resistance test, each got four stars.

    The standard features of the 2014 Acura RDX include new 5-spoke 18-inch wheels, as well as advanced 4-wheel disc brakes including Anti-lock Braking scheme (ABS) with electrical devices Brake Distribution (EBD) and Brake Assist. With improved functionality, the new brakes offer less brake pull to decrease revolving resistance and increase fuel economy.

    Reviewers claim the RDX is one of the most versatile SUVs in its class – attributable to a combination of features like its innovative and user-friendly technology, roomy interior, and a fuel-efficient V6 that can take it from 0 to 60 in 6.5 seconds.

    The 2014 Acura MDX also demonstrates enhanced efficiency by about 16%, compared to preceding models. Also powered by a 3.5 litre V6, the 2014 MDX has improved exterior aerodynamic features, a larger wheelbase, a better insulated cabin, and redesigned front and rear suspensions. According to Acura, the MDX even beats its predecessor around the Nurburgring by eight seconds.

    Variable Cylinder Management technology also accentuates the fuel efficiency of Acura’s SUVs, as it automatically adjusts how many cylinders function at a given time – depending on how much power is required.

    Conrad confidently claims: “With the five-passenger RDX and new seven-passenger MDX, Acura has unquestionably two of the most competitive luxury SUVs in the market.”

    Image via Youtube

  • Acura Super Bowl Ad Draws Controversy Months After The Big Game

    No soup for you, dark-skinned African Americans.

    It’s been nearly three months since the Super Bowl, and with the NFL draft around the corner, people are already talking about the upcoming football season. But today, it’s the past that’s on people’s minds – and no, it doesn’t have anything to do with the game. It’s about one of the many Super Bowl ads for which many viewers watch the big game.

    Do you remember that Acura ad featuring Jerry Seinfeld and Jay Leno? Here’s a quick plot synopsis: Jerry wants to be the first to own the all-new Acura NSX, but finds that he’s been beaten – by one guy. Bribery ensues. He offers to give the guy the Soup Nazi, the world’s last living munchkin, a dancing holographic monkey, a new boat, and more. At the very end, Jay Leno swoops in on a jet-pack flying squirrel suit and snatches the keys to the Acura from Jerry’s grasp.

    Decent commercial – definitely not the best of the bunch.

    Check it out below:

    Did you happen to catch the minor role in the first few seconds? That African-American gentleman who gives Jerry the bad news? apparently he’s the perfect “nice looking, friendly, not too dark” actor that fit the role beautifully.

    Wait, what?

    In a casting call document obtained by TMZ, that’s exactly what they wanted for the ad. Here, check it out for yourself:

    (image)

    TMZ also claims that the document was leaked by an African American actor who was lessed than pleased about the restrictions. Someone associated with the casting of that ad told them that the “not too dark” restriction “was because lighting and special effects would get tricky.” Ok then…

    What do you think? Is this OK? Casting directors have to get specific on what they want, and this is definitely specific. Do you think it’s racist? Would there be a similar controversy if the ad called for “a big, mean, really dark-skinned man?” Let us know what you think in the comments.

  • Leaked Super Bowl Ads Didn’t Do Companies Any Favors

    Before the Super Bowl, many companies were eager for consumers to feast their eyes on the much-anticipated commercials set to debut during the game. Some literally couldn’t wait and “leaked” their commercials a few days early. This was likely done to generate some early buzz for products, but a new analysis reveals that the plan may have backfired for some of these companies.

    YouGov BrandIndex, a firm that monitors such things, has maintained their studied eyes at how consumer interest has sustained for businesses that released their Super Bowl ads prior to the game and compared that data with businesses that kept their Super Bowl commercials under wraps until the game. The study looked at the ten days following the Super Bowl and gauged consumer interest in businesses from both of the groups.

    The analysis found that companies like Honda and Acura, who released commercials a week ahead of the Super Bowl, saw a precipitous decline in consumer interest in the days after the Super Bowl. In fact, consumers appear to have gotten their fill of the two car companies’ commercials leading up to the Super Bowl because interest for both of them peaked during the game and then quickly disappeared afterwards. Among the top companies that were still generating interest after the Super Bowl based on their commercials, both Honda and Acura fell out of the Top 10 brands and bottomed out at 21 and 26, respectively.

    Alternately, those companies that didn’t debut commercials until the Super Bowl enjoyed the greatest staying power in the mind of consumers. Doritos, Chevrolet, Bud Light, and Budweiser have maintained a high level of interest with consumers still weeks after the Super Bowl. In fact, Doritos probably did themselves a favor by rejecting that one advertisement that eventually went viral. Nothing like enjoying the best of both worlds.

    Below is a table that YouGov put together with the data from their analysis. What say you, readers of the Internet? Of the companies listed in the table that have managed to keep the attention of consumers, any of those businesses’ commercial resonating with you? Let us know in the comments below.

  • Jerry Seinfeld, Jay Leno and The Soup Nazi

    Seinfeld and Leno have come together in an epic battle; gnashing of teeth, clawing of eyes…No? Well in any case the two have teamed together for a new Acura commercial that debuted online today

    In the commercial, Seinfeld sets out on a bogus journey to disuade the client in front of him from buying the new Acura. Jerry bribes him with everything from cash to his own personal soup nazi, an omelette bar and even a fun zip-line across the city. When the pair finally land the man is convinced to give Seinfeld the rights to the car, only to be flanked by Leno in an awesome jet powered flight suit. The man insists on giving the car to Leno who then takes the keys and the man off into the sky leaving Seinfeld behind on the roof.

    With cheesy Seinfeld humor throughout the commercial is set to be a hit among Seinfeld fans. After the self titled show left the air in 1999, memorable character hits such as the soup nazi have long been loved by fans and soup aficionados alike. The video of the commercial can be found here.

    http://youtu.be/WUFSHzT2xuY