WebProNews

Tag: Acquisition

  • Better Homes & Gardens Acquires All Recipes.Com

    “The acquisition of Allrecipes.com, the market leader in the digital food space, significantly enhances our leading consumer and advertiser proposition,” says Steve Lacy, Meredith Corporation Chairman and CEO, who just purchased the #1 digital food service, Allrecipes.com.

    “It more than doubles the scale of the Meredith Women’s Digital Network, and is expected to drive incremental revenue and profit growth, adding to our already strong free cash flow over time.”, explains Lacy.

    The all recipes.com entity was purchased for $175 million. currently the online database consists of over 500,000 recipes.

    Chief Development Officer John Zieser explains, “We are constantly looking for strategic acquisitions and investment opportunities to expand our reach and increase shareholder value”.

    Recent related purchases that also bolster Meredith Corporation’s value include ‘Every Day with Rachael Ray’ magazine and its associated assets.

    The purchase of allreciepe doubles (and then some) the audience of Meredith Women’s Network. The site now hosts over 40 million new monthly visitors.

  • Like.com Announces Acquisition by Google

    Like.com Announces Acquisition by Google

    Rumors surfaced recently that Google was buying Like.com. Those rumors have now been confirmed, as Like.com has announced the news on their site. Founder and CEO Munjal Shah writes:

    Since 2006, Like.com has been moving the frontiers of eCommerce forward one steap at a time. We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We didn’t stop there, and don’t have plans to stop now. We see joining Google as a way to supersize our vision and supercharger our passion. This is something we are truly excited about.

    Along the way we built a team that was not just hard working but obsessed with the mission at hand. We are so very proud of this team, and they deserve all the credit for how far we have come. In addition, there are many folks outside the company who have been pivotal to our success. All the Like.com alumni are incredible folks who left our little company better than they found it. Our investors were patient, insightful, and supportive of our plans to build a bigger platform. Our merchant partners were cutting edge and innovative, and in many cases they were willing to try new approaches and new technologies to better the user experience.

    Google acquires Like.com

    The company says it has developed technology that lets it understand what terms like "red high-heeled pumps" or "floral patterned sleeveless dress" mean, and has created algorithms to understand whether or not items will complement or clash with one another. The company also operates personalized shopping site Covet.com, user-generated fashion site Weardrobe.com, and Couturious.com, which it says "pushes the envelope on Rich Internet Architectures."

    Google is obviously impressed with the technology behind Like.com, and it will be interesting to see what they do with it.

    Financial details of the acquisition have not been disclosed. TechCrunch says its heard that the price was over $100 million.