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Tag: About.com

  • Resume Templates And Writing: Five Major Tips

    Most will agree that a sterling resume greatly improves your chances of landing the job of your choosing. But what does a sterling resume look like and more importantly what does it contain? In that vein, the decision was made to scour the top three resume building tip websites and see what they offered. The results are here.

    Searching “resume writing tips” on Google, produced the following three top search results. They are all worth your time to read but for time’s sake the commonalities between the three are the focus of this article. If you want to peruse them, they are linked at the bottom of this page.

    #1: Know the purpose of your resume

    All writing forms have a particular purpose in mind. A memo is different from a cover letter, which is different from a dissertation and so forth. Resumes have a particular purpose in mind: to win you an interview. Nothing more, nothing less.

    A good resume functions the same way an advertisement does: It tells you not just what the product does, but what you will gain by buying it. In terms of a resume, the product is you. So why should the employer grant you an interview? That brings us to tip number two.

    #2: Focus on achievements, not just responsibilities

    Sure, it’s important to list what you did on a resume, your job responsibilities and so forth. But what presents your responsibilities in the best light? Focusing them around achievements or goals you’ve hit while doing your responsibilities on the job.

    Take the following two statements that could be listed on a resume. I wrote abridged versions of classic novels versus I turned 70,000-word classic novels into 18,000-word readable editions that target English Language Learners under three-week deadlines. Lengthier, to be sure, but the second statement has more power and not just due to specificity. It’s a responsibility turned into an achievement.

    #3: Target your employer

    Many people create a standard resume and send it off to every job opening available, which saves time but greatly decreases the chances of landing an interview. Tailor your resume to the employer, which means highlighting skills and achievements directly related to the position you’re applying for and the company you’re trying to be hired by.

    This is especially true if you include an objective on your resume, which many do not even recommend anymore. The more specific language you use, the better.

    #4: Add power words and effective titles

    Ever wonder how search engines within job sites allocate findings? Search engines use algorithms to determine which content is most relevant to the search phrase that is being used. That means it’s time to brush up on the latest business terms floating about concerning the position you’re applying for—and use them.

    The same goes for common language within a resume. Think action verbs instead of passive, and try always to use language that will interest or even captivate the audience you’re trying to impress.

    #5: Proofread

    This almost goes without saying but must be reiterated for its importance. Proofread, proofread, proofread. Applicants using resumes with typographical errors have a slim chance of being invited for an interview.

    Along these lines, any use of bold, italics, or underlining must be consistent throughout the resume. The idea is to create a visually appealing document, one that a hiring manager wants to read. Keep typeface consistent and settle on a basic font.

    And those are just a few of the many, many resume tips found on these sites. One even has 44 tips. For the record, here are the sites used to compile this short list of resume writing tips:

    44 Resume Writing Tips
    Top 10 Resume Writing Tips
    How to Write a Masterpiece of a Resume

    Happy hunting!

    Image via Wikimedia Commons

  • Ask.com Acquires About.com For $300 Million

    Ask.com Acquires About.com For $300 Million

    IAC announced that its Ask.com property has agreed to acquire The About Group from The New York Times for $300 million. The About Group, of course, is the company behind About.com. The deal was signed on Sunday.

    “The About.com acquisition is completely in line with IAC’s M&A strategy of acquiring, at disciplined valuations, companies that are complementary and synergistic with both our existing businesses and our areas of expertise,” said IAC CEO Greg Blatt. “We are extremely excited to bring these two businesses together; About.com’s content will differentiate and greatly increase the authority of Ask.com’s offerings, while Ask’s expertise in search technology and user experience will improve the discoverability of existing content on About.com.”

    “The complementary nature of these two businesses will provide significant synergies going forward, and thus we expect that About.com will generate more profit as a part of Ask.com and IAC than it has been able to over the last few years,” added Blatt.

    This could also be another way for Ask to get more content in front of Google users, as About.com content is often returned on the first page of results.

    The About Group will join IAC’s Search And Applications reporting segment, where it will reside with Ask.com, Dictionary.com, Mindspark, Pronto and nRelate, which it acquired last month.

    “This is a rare merger with true bilateral synergies,” said Joey Levin, CEO of IAC Search & Applications. “On the one hand, the Ask.com search and content business has generated exceptional revenue and profit growth by marketing and distributing a quality consumer search and Q&A experience, and About provides Ask with a tremendous amount of quality content to further enhance that experience and the credibility of the Ask brand.”

    “On the other hand, About.com has created, and today continues to grow, a library of content which consumers love across a vast array of categories, and we can now market and distribute that content and the About brand through Ask and significantly increase traffic and profitability at About,” added Levin.

    About CEO Darline Jean will report to Ask.com CEO Doug Leeds.

  • Google Works with About.com On Making the Web Faster

    About.com has partnered with Google’s Make the Web Faster team to make About.com faster. This is relatively significant to the web, given that About.com results often rank very high in search results.

    About.com has been working with Google on speed This likely means that will continue, as Google recently made page speed a ranking signal (though only one of over 200). The work About.com has been doing with Google includes:

    • Combining multiple CSS and JavaScript files to reduce external page calls.
       
    • Serving static content from a domain without cookies.
       
    • Leveraging browser and server-side caching wherever possible.
       
    • Compressing image file sizes on output, and serving .png wherever possible.
       
    • Asking rich media vendors and the Internet ad industry at large to take performance considerations into account when building and serving rich media ads. Any improvements made will ultimately benefit the advertiser, the server, the publisher and the user.

    Last summer Google started aggressively campaigning to make the web faster, talking up HTML5, Page Speed, etc. Now Caffeine is out, which appears to be Google’s biggest contribution to this (speeding up the actual indexing of the web).

    Of course Google offers its Page Speed site, and various speed-related tools and resources.

    More on Google’s work with About.com here.