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Tag: LinkedIn

  • LinkedIn App Gets Updated For BlackBerry Smartphones

    LinkedIn App Gets Updated For BlackBerry Smartphones

    LinkedIn updated its mobile app last month with the ability to edit a profile from within the app. The update only applied to iOS and Android with a BlackBerry app update nowhere in sight. It’s now here a month later, and it doesn’t have quite the same feature set.

    RIM announced today the LinkedIn app has been updated for devices running versions six or seven of the BlackBerry OS. Like previous social media app updates, the LinkedIn update focuses primarily on integration with BlackBerry contacts.

    First up, the update app now lets users sync and merge their LinkedIn connections with their existing BlackBerry contacts. The reverse is also true as you can move your BlackBerry contacts into your LinkedIn account. It’s especially useful when keeping track of colleagues that you may have just met.

    The update also introduces the “Groups and More” tab that keeps track of, well, groups, but also your jobs. The Groups tab will list all of the groups that you are currently a member of while simultaneously displaying groups that you may be interested in. As for jobs, the tab will list all of your saved jobs while also displaying all of the jobs that you may be interested in.

    You can grab the updated LinkedIn app here. While you’re at it, you can upgrade to the latest versions of Twitter and Facebook for BlackBerry if you haven’t already.

  • LinkedIn Thought Leaders Present Big Ideas For 2013

    LinkedIn Thought Leaders Present Big Ideas For 2013

    Back in October, LinkedIn rolled out a feature that allowed users to follow “thought leaders,” who used their expertise to educate the public about everything from specific industries to U.S. politics. The program ended up being successful enough that in one month people such as Sir Richard Branson, President Obama, Deepak Chopra, Mitt Romney, and Arianna Huffington had hundreds of thousands of LinkedIn members following them.

    “We knew it would be interesting, but we didn’t know what to expect,” said Francesca Levy, an editor for LinkedIn Today. Levy spoke with WebProNews about the thought leaders program and a new feature that launched today.

    This week, LinkedIn unveiled it’s “Biggest Ideas of 2013,” a package of essays from top thought leaders on what they believe will be the big idea in the coming year. Since no specific criteria was mentioned, the essays cover a wide assortment of topics.

    In some cases, the ideas are rather provocative. Richard Branson, the most followed LinkedIn thought leader with over 1 million followers, framed his big idea of ending the war on drugs as the only competent business decision the world can make.

    Other big ideas include Arianna Huffington’s prioritization of beating stress, Ron Baker’s dismissal of efficiency worries, and Phil Baumann’s “Let’s Kill Charity Capitalism.” Ideas ranged from personal growth goals to bold declarations to how emerging technologies will change our world. The essays can all be found here on LinkedIn Today.

    Though commentary about the war on drugs or beating stress may seem out of place on a career networking social network, Levy explains that it all falls under LinkedIn’s overall goal.

    “LinkedIn’s goal is to help members get better at what they do or hope to do,” said Levy. Now that LinkedIn has solved the networking issue, the idea is that LinkedIn today can help keep members’ careers on track with relevant information.

    LinkedIn’s thought leaders are generally chosen for their expertise and recognition within industry and business, and help to set a tone for understanding the modern workplace and the world surrounding it. In some cases, thought leaders are chosen for their expertise in a niche industry, as many LinkedIn members seek content specific their own work. Levy stated that the thought leaders chosen to put forward their big ideas for 2013 have demonstrated their ability to comment effectively on topics of interest to LinkedIn members.

  • LinkedIn Offers Employees a Shot at 3-Month Projects

    LinkedIn Offers Employees a Shot at 3-Month Projects

    Google’s 20% time became famous for the wild innovation it bred when the search engine was in its infancy. The idea was that talented people should be given one day a week to use company resources for something creative. Soon, Google released gmail, Google Maps, and had moved into nearly every niche on the web. Since then, tech companies have either dismissed 20% time’s role in Google’s success or tried desperately to emulate that type of innovation.

    LinkedIn has decided to do the latter. Today, Senior Vice President of Engineering at LinkedIn Kevin Scott took to the LinkedIn blog to describe a new program called LinkedIn [in]cubator. Through the program any LinkedIn employee can pitch a project to executives. If approved, the employee and their team get up to 3 months to dedicate their time and energy to realizing their vision. Though not every project will be green-lit, for at least some LinkedIn workers this will be be the equivalent of 25% time.

    Scott stated that [in]cubator was inspired by LinkedIn’s hackdays – a day each month where employees are encouraged to work on whatever they want. The program was thought up by employees who had won several hackdays and has been running for “several” months.

    Scott is one of four judges on a panel that approves or denies projects along with LinkedIn CEO Jeff Weiner, LinkedIn co-founder Reid Hoffman, and LinkedIn Senior Vice President of Products and User Experience Deep Nishar. Scott stated that product pitches so far have come from nearly every department in the company and include ideas for internal tools, new products, new business lines, infrastructure improvements, and human resource programs.

    Five projects have already been approved, including an internal tool that Scott says has changed how meetings are booked at LinkedIn.”

    (Image courtesy LinkedIn)

  • Quora Adds LinkedIn Connectivity

    Quora Adds LinkedIn Connectivity

    Quora announced a new LinkedIn sharing feature today, enabling users to directly share their Quora contributions on their LinkedIn profiles.

    “Quora is a place where people share a wide range of knowledge and experience with others, and many users have already shared stories about professional opportunities they’ve received due to their contributions on the site,” a spokesperson for Quora tells WebProNews. “Now, with the use of LinkedIn’s new profile, Quora is making it easier to share your answers with your professional network to demonstrate your expertise and to give a fuller picture of your professional biography and identity.”

    Quora Adds LinkedIn

    Quora and Linkedin

    “Answering questions on Quora demonstrates your knowledge as well as other qualities — helpfulness, empathy, a sense of humor, and confidence,” says Quora’s Richard Henry in a blog post. “And Quora’s use of real names makes LinkedIn a natural partner for both of our communities; on both sites, your real-world reputation is tied to what you post.”

    To enable LinkedIn sharing from Quora, just connect your accounts from the Quora settings page.

  • Top LinkedIn Buzzwords Reveal Users’ ‘Creativity’

    Top LinkedIn Buzzwords Reveal Users’ ‘Creativity’

    When it comes to filling out an online resume, the summary section of a LinkedIn profile is the perfect place to show off writing skills and highlight abilities that don’t fit into other profile sections. Unfortunately, the section is most often used to emphasize qualities job seekers think employers want. Too often they end up being generic, bland, and similar.

    To highlight this fact, LinkedIn has once again compiled the “Top Overused Buzzwords in LinkedIn Profiles” for 2012. Not surprisingly, the top buzzword worldwide is “Creative” for the second year in a row. Perhaps LinkedIn members will actually use their creativity to generate more unique summaries in the coming year.

    What’s most interesting about LinkedIn’s top buzzwords is how different words show what members think employers want in a variety of countries around the world. In richer countries such as the U.S., Canada, Sweden, and Australia, the buzzword “Creative” suggests employees are trying to emphasize more than their credentials. In the U.K., Saudi Arabia, South Africa, and Malaysia, the top buzzword is “Motivated.” LinkedIn member in India want to be considered “Effective” and Switzerland lives up to its banking stereotype with the top buzzword “Analytical.”

    Proving that they are, in fact, not creative, the top 7 buzzwords for U.S. LinkedIn members are nearly same as last year. “Motivated” has dropped a few places, though, suggesting that U.S. workers are feeling less motivated – something Zig Ziglar can no longer cure. “Responsible” and “Analytical” have entered the top 10 this year, perhaps foreshadowing what U.S. employers are now looking for in workers.

    LinkedIn buzzwords for the U.S. 2012

  • As LinkedIn’s Influencer Program Grows, Richard Branson Hits 1 Million Followers

    As LinkedIn’s Influencer Program Grows, Richard Branson Hits 1 Million Followers

    At the beginning of October, LinkedIn debuted their new “Influencer” initiative, which allowed users to follow specific “thought leaders” across the network. At the outset, about 150 thought leaders from various industries were included in the program, which allowed them to publish long-form articles and presentations for their follower base.

    At the one-month mark, we told you that Virgin’s Richard Branson had emerged as the star of the LinkedIn Influencers, garnering over 750,000 followers four weeks. At that time, LinkedIn also added a couple of new features like a thought leader scoreboard and new sorting mechanisms.

    And today, LinkedIn is announcing that Sir Richard Branson is officially the first person to reach the 1 million follower milestone. That’s nearly double the follower count of the next closest thought leader – President Obama.

    “Like many of our Influencers, Branson has been posting about entrepreneurship, paths to success, and the keys to balancing good work and a good life. His five tips for starting a successful business has nearly 500,000 pageviews; his 197-word article suggesting that happiness is the best measure of success drew close to 3,500 comments. Our data shows that he’s popular with everyone from entrepreneurs to HR workers and in industries ranging from tech to construction (Dig deeper into the data in the related SlideShare below). The only continent where he doesn’t have a single follower is Antarctica,” says LinkedIn’s Daniel Roth.

    Alongside the announcement of Branson’s success on the platform, LinkedIn is providing some new statistics about the Influencers initiative in general. They now have 170 thought leaders for users to follow, and over 6 million users have chosen to follow one of them. There have been over 1,000 original posts by the thought leaders, which have generated more than 11 million views and 80,000 comments.

  • LinkedIn Asks Users About Their Dream Jobs

    LinkedIn Asks Users About Their Dream Jobs

    When you were a kid, what did you want to be when you grew up? I wanted to dig up dinosaurs. Of course, life throws you some curveballs and not all of us play baseball. LinkedIn recently looked at the concept of “dream jobs” and found something interesting: 30% of the people they surveyed claimed to have their childhood dream job or at least work in a field closely related to it.

    The company’s “dream jobs” study also found the most-cited jobs for both men and women.

    The top 5 childhood dream jobs for men were: Professional or Olympic Athlete (8.2%), Pilot (6.8%), Scientist (6.8%), Lawyer (5.9%), and Astronaut (5%).

    For women: Teacher (11.4%), Veterinarian (9%), Writer (8.1%), Doctor or Nurse (7.15), and Singer (7.1%).

    For those who said they don’t currently work in a field related to their dream job, most cited simply becoming interested in something else as the main reason why. Also, 70% of those surveyed said that being happy with their work is the most important quality in their “dream job.”

    Check out their infographic for the survey below:

    LinkedIn Dream Jobs

  • LinkedIn Adds Mobile Profile Editing to Its App

    LinkedIn Adds Mobile Profile Editing to Its App

    LinkedIn today announced the launch of what it call the most requested feature for its mobile app. Users will now be able to edit their profile from within the LinkedIn app.

    More specifically, users will be able to update their profile with a new headline, add new skills, or add a new position. In addition, profile photos can be taken and uploaded using the app.

    The new feature is available in all current LinkedIn languages for the company’s iPhone and Android apps. The feature can also be accessed using LinkedIn’s mobile web app, but there’s no word yet on when the Windows Phone 8 LinkedIn app may get the feature. All that is required to get the new feature is to download the newest version of the app from either Apple’s App Store or from Google Play.

    Linkedin Senior Product Manager David Breger announced the new mobile feature today over at the LinkedIn blog. He’s the one cheesing it up for the camera and showing off the new features in the video below.

  • LinkedIn Now Lets You Edit Your Profile on Its Mobile Apps

    LinkedIn Now Lets You Edit Your Profile on Its Mobile Apps

    LinkedIn has just released updates to their iOS and Android apps that brings one of the most-requested features to the mobile platform. Starting today, LinkedIn users can now edit their profiles via mobile. So if you just got hired, got a promotion, or realized that your profile pic makes you look like a weirdo – you can now fix that on the go.

    “Now you can update your profile with a new headline, add recent skills, or add a new position so your professional identity is always up to date,” says LinkedIn in a blog post.

    The update to the iOS and Android apps also include enhancements to inMail and “Who’s viewed your profile” for premium members. It also adds support for the iPhone 5.

    Last month, LinkedIn debuted an all new profile that updated the interface to highlight activity and display information in a more visual style. It also features the skill endorsements that LinkedIn rolled out in September.

  • Richard Branson and Barack Obama Are Your Most-Followed LinkedIn Thought Leaders

    Richard Branson and Barack Obama Are Your Most-Followed LinkedIn Thought Leaders

    The people of LinkedIn have spoken. After the first month of the social network allowing them to follow “thought leaders,” they have elected Sir Richard Branson as the most thought leadery of all. With 757,000+ followers, he is the the most-followed public figure on LinkedIn.

    President Obama comes in second with 389,000+ followers. Deepak Chopra, Mitt Romney, and Arianna Huffington round out the top five with 195,000, 156,000, and 128,000 followers, respectively.

    The reason we know this is that LinkedIn has added a few new sorting mechanisms for their thought leaders initiative. Starting today, you can find “influencer” by most recent content postings, alphabetically, and of course via the new “scoreboard” which tracks who has the most followers.

    LinkedIn first let users follow top influencers back at the beginning of October. After allow users to follow companies and groups for some time, LinkedIn finally decided that following important personalities would help users get more value from the service. At the onset, the “thought leaders” totalled 150, but LinkedIn is in the process of expanding that offering.

    Here are some stats at the one-month mark, courtesy the LinkedIn blog:

    “Earlier this month, we launched the ability to follow thought leaders on LinkedIn. Over the last couple of weeks, we’ve seen more than 4 million follows of these influencers, whose ranks have expanded to include the likes of the co-founder of Reddit as well as the CEOs of Gallup, Box, and Zillow. Together, these thought leaders have created more than 850 original posts, including our most popular post Five top tips to starting a successful business by Sir Richard Branson.”

    So – Rihanna is the queen of Facebook, and Lady Gaga rules Twitter. We’ll go ahead and give LinkedIn to Richard Branson…for now.

  • LinkedIn Announces the New LinkedIn Profile

    At a rare announcement event today, LinkedIn announced the “new” LinkedIn, which includes an updated profile page.

    “[It’s] one of the biggest changes to a pillar product in LinkedIn’s history,” said Jeff Weiner, LinkedIn CEO. Weiner introduced today’s event, which was a rare Apple-style live announcement for LinkedIn.

    After Deep Nishar, senior VP of products at LinkedIn, highlighted how quickly LinkedIn is growing (50 million new members this year), Aaron Bronzan, product manager at LinkedIn, took the stage to announce the new LinkedIn profile page

    Bronzan stated that LinkedIn’s design goal was to simplify the page and provide new tools to provide relevant insights to LinkedIn members so that they will use the service every day.

    At the beginning of the event Weiner made the point that LinkedIn users are now updating their profiles even when they are not currently looking for work. The biggest change to the LinkedIn profile page, streamlined profile editing, reflects this.

    “We’ve taken profile editing and re-built it from the ground up,” said Bronzan.

    Members can now edit their profiles in-line, changing things on the fly. The skill endorsements that LinkedIn rolled out last month have also been made simpler, and members can now endorse specific skills for people in their network with one click.

    To provide members with those relevant insights Bronzan mentioned, LinkedIn has provided new tools that display profile information and network connections in a more visual style. Activitiy is now front-and-center at the top of the profile, to encourage members to interact on a more regualr basis. There is also a tool that compares members’ interests and skills when visiting the profile of someone they’ve connected with, or other other helpful information to help connect with people they do not yet know. Members can also now filter through their connection’s connections with a search feature, allowing them to find people with specific skills to network with.

    The new LinkedIn profile rolls out to members starting today.

  • Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event

    Here Are Some Great Discussions From LinkedIn’s BrandConnect 12 Event

    LinkedIn held its BrandConnect12 event in New York last week, which included a number of interesting marketing discussions with numerous professionals. LinkedIn has now made video of many of these available via its YouTube channel.

    So, if you wanted to go to the event, but did not have the opportunity, or if you didn’t even know about it, you won’t totally miss out. Here you go:

    Clay Shirky presents “The End of the Audience

    Brand Connect with David Hahn

    The Mindset Divine

    Transforming Your Organization For The Social Era

    Redefining Relevance: Content Marketing In A Social Context

    Measuring Success In Social Media Marketing

    LinkedIn Products For Marketers

    The Time Tested Truths of Scientific Marketing

    David Hahn presents Influencers and Content on LinkedIn

    The Time-Tested Truths of Scientific Marketing

    Context is King: Building Meaningful Relationships on LinkedIn

    Amplifying Engagement Using Social Media Management

  • LinkedIn Makes It Easier For Recruiters To Identify Company Followers

    LinkedIn announced the launch of a new feature for its LinkedIn Recruiter “Talent Pipeline” tools, which lets you identify and engage with company followers right from Recruiter itself.

    LinkedIn introduced Talent Pipeline back in April to make it easier for recruiters to stay organized. Here’s a rundown:

    “On LinkedIn, tens of millions of members are now following companies that interest them,” says LinkedIn’s Parker Barrile. “Each one of these individuals has raised his or her hand and asked to hear directly from the company they’re following – some want to hear news or product announcements, but even more are interested in working there. In fact, when we surveyed Followers, 70% said that they follow companies primarily to hear about career opportunities.”

    Follow

    LinkedIn

    The feature will launch this month. Followers will be visible with an icon in Recruiter search results and profile pages. There is also a new search filter that lets you find Followers based on roles you’re trying to fill. You can add other search terms and filters like location.

    “And since your Followers want to hear from you, they’re much more likely to respond when you contact them about a career opportunity,” says Barrile. “In fact, InMail response rates are 80% higher for Followers than non-Followers.”

  • Google Tops LinkedIn List of Most Desired Employers

    Today, another list has deemed Google the most desired company for potential employees. This time, it’s LinkedIn who has given Google the crown (Google was voted the best company to work for in Fortune’s list earlier this year).

    LinkedIn has just unveiled their “Most InDemand Employers” list for 2012, and Google comes in at number one. Tech companies had a strong showing this year, taking the top four spots on the list. In order, the top five were Google, Apple, Microsoft, Facebook, and Unilever.

    Here’s how LinkedIn compiled their list, according to a blog post:

    What makes these rankings so unique—and exciting to me as a professional data scientist—is that they’re based on the actual actions of over 175 million professionals on LinkedIn. Last year, LinkedIn was home to over 15 billion interactions between professionals and companies. We cross-referenced our data with thousands of survey responses to pinpoint the specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing employee profiles, visiting Company and Career Pages, and following companies.

    After crunching this data and normalizing for things like company size, we developed our top 100 global list. We then applied LinkedIn profile data to rank the most sought-after employers among professionals in five countries and four job functions.

    LinkedIn unearthed some interesting things about the top employers on the network. According to them, the size of the company isn’t as strong of an indicator of desirability as you might think: 50% of the companies in the top 100 have less than 7,000 total employees.

    Also, “a strong consumer brand helps, but isn’t essential: Consumer powerhouses like PepsiCo, Coca-Cola, Nike, and Disney ranked highly. But so did leading professional services firms like Deloitte.”

    You can check out the InDemand interactive graphic here, and check out an infographic on the findings below:

  • LinkedIn’s New Company Pages Officially Launch

    Last month, LinkedIn revealed the new look for its company pages and let some of its partners, such as Philips, Citi, Dell, and HP in on the beta test for the design. At the same time, LinkedIn added company pages to its mobile apps.

    Today, LinkedIn is rolling out those new company pages to everyone. In a post to the LinkedIn Blog, LinkedIn stated that any of the more that 2 million companies with LinkedIn Company Pages can now use the new format. The redesign is focused on allowing companies to highlight their products and brands in a visually appealing way.

    In addition to the newly designed pages, LinkedIn today introduced it Featured Update functionality, which allows companies to promote their posts and keep them at the top of their Company Updates stream – for free. This type of post promotion, which will ensure posts are seen by more users, is something that Facebook charges companies for. In fact, Facebook just this week rolled out a similar feature for individual users.

    Along with its short blog post, LinkedIn also provided a Slideshare presentation showing off some of the redesigned company pages that are already up on the social network for professional networking:

  • LinkedIn Now Lets You Follow Top “Influencers”

    LinkedIn has allowed users to follow companies and groups for some time, making it easier to access the top news of the day.  In an effort to expand the type of updates users receive and to provide them more interesting content, the company is now allowing them to follow a small set of “influencers.”

    “Influencers” basically means “important thought leaders,” and includes the likes of Richard Branson, Arianna Huffington, President Obama, Mitt Romney, Reid Hoffman, T. Boone Pickens, Craig Newmark, and many more.  At the outset, LinkedIn will provide around 150 “thought leaders” for users to follow.  According to a blog post, LinkedIn says that they’ll continue to expand the list of influencers over the next few months.

    When you follow one of these top professionals, you’ll be able to see their posts in your feed and like, comment, and share them at will.  You won’t only see posts from these top users, but also videos, photos, and slideshare presentations.

    Some of these media updates will be “long-form,” including big presentations on topics like “Impact of poverty on nutrition” by celebrity chef and author Marcus Samuelsson” and “It’s not just who you know, it’s what they know” by LinkedIn CEO Jeff Weiner.

    “We know millions of conversations take place on LinkedIn everyday. Today, we’re providing another way for you to get even more value from LinkedIn by accessing the incredible insights and information directly from some of the most recognized and influential professionals on LinkedIn. We’ve also made it even easier for you to join or start a professional discussion,” says LinkedIn’s Ryan Roslansky.

    You can check here for a big list of the “influencers” currently available to follow on the network.  LinkedIn will also be recommending people to follow to users in time.

  • LinkedIn Goes Danish For 3 Million Nordic Region Members

    LinkedIn announced that is has launched a new Danish language version. The company says there are over 3 million members across the Nordic region, including 900,000 in Denmark.

    “Every day, our members are adding information to their profiles, sharing important views and insights, connecting to one another, building their networks and getting access to a world of potential contacts, business partners, investors, employers and employees,” said Lars Ingerslev, commercial manager, LinkedIn, Nordics.

    “Furthermore, with the Danish export sector accounting for half (50 percent) of Denmark’s GDP, the addition of a Danish language version of LinkedIn will not only make it easier for Danish professionals and companies to connect with each other, but also to connect and collaborate with a global network of more than 175 million professionals,” Ingerslev said.

    According to Ingerslev, there are thousands of Danish groups on LinkedIn. In a blog post, he also cites research from a Danish consultancy company indicating that LinkedIn influences 10% of all new hires (up from 3% last year).

  • LinkedIn Adds Skill and Expertise Endorsements

    LinkedIn today announced a new feature called Endorsements. The feature will allow LinkedIn members to endorse each others’ skills and expertise.

    Over on the LinkedIn Blog, LinkedIn Product Manager David Breger explained how the new feature will work. Users will be able to see their connections’ recommended endorsements at the top of their profile and confirm that the person actually has those skills. Users can also add areas of expertise they believe their connection possesses. Endorsements can also be given from the Skills & Expertise section of a connection’s profile. From the blog post:

    Want to see who has endorsed you? We’ll notify you via email and on LinkedIn whenever you are endorsed. You can scroll to the bottom of your profile page under “Skills and Expertise” to see the faces of people who think you’re great at what you do. You can also accept any new skills recommended by your peers that you may not have thought to include on your profile. Or you can also add a new skill by clicking on “add a skill” on your profile page

    The Endorsements feature launches today in English, but LinkedIn stated it will be available in all LinkedIn-supported languages in “the next few weeks.” A Slideshare presentation accompanies the blog post and shows how the feature is meant to work:

  • LinkedIn Looks At The Professional Vs. Personal Social Network Mindset [Infographic]

    LinkedIn and TNS teamed up to release a study called The Mindset Divide, looking at the mindset of global social network users.

    “On professional networks, the consumer mindset revolves around ‘investing time,” a LinkedIn spokesperson tells WebProNews. “For example, they are three times more likely to use such networks to keep up to date with their career over personal networks. While in such a mindset, they expect to hear from brands 26% more on professional networks.”

    “Consumers are as driven by a deep well of less obvious, but equally powerful, emotions when engaging on professional networking sites related to desires like ambition, security, achievement, progress, and happiness,” he adds. “This provides a fertile ground for marketers looking to build meaningful relationships with them.”

    You can find the full study here, but the company has also produced the following video and infographic highlighting the takeaways:

    LinkedIn Study on Social Media mindset

    In a blog post, LinkedIn’s Alison Lange Engel offers up a few tips for “optimizing marketing with mindset”:

    • Recognize the separation between personal and professional networks and the opportunities they present.
    • Frame how the brand helps users gain knowledge and success on professional networks.
    • Engage information-hungry influencers with exclusive content.
    • Align the brand with emotion by matching messages to user mindset – casual updates versus insights-driven content.
    • Build meaningful relationships by participating, sharing and listening.

  • LinkedIn Gives Career Pages An Overhaul

    LinkedIn Gives Career Pages An Overhaul

    LinkedIn announced today that it has updated its Career Pages to make it easier to “show off your unique employer brand”.

    “As with many LinkedIn products, our goal is to make both our members and talent acquisition customers more successful,” writes LinkedIn’s Thomas Sexton in a blog post. “When candidates are more engaged, more connected with companies, and better able to find their dream jobs, everybody wins. This means designing a page that’s simple and laser-focused on capturing candidates’ attention as soon as they hit the page.”

    The new pages feature a large banner image (which seems to be the trend these days).

    “We’ve found that candidates care most about personalized jobs, people they know at your company and what you stand for as an employer,” says Sexton. “The new, cleaner page design puts these elements front and center.”

    There are also content modules that let you share videos, testimonials, text, etc.

    Here’s what they look like:

    New Career Pages

    Earlier this month, LinkedIn also redesigned Company Pages (and added them to mobile).

  • LinkedIn Mobile Apps Get Company Pages, More Notifications

    LinkedIn has launched some updates for its iPhone, Android and iPad apps.

    In a post on the LinkedIn blog, Joff Redfern writes, “1year, 21 days ago we launched an entirely new LinkedIn mobile experience for iPhone, Android, and the mobile web at touch.linkedin.com. It was an entirely fresh start, focused on faster, simpler, better.”

    “A lot has happened since then,” he adds. “A year ago, 10% of the unique users visiting LinkedIn were using one of our mobile apps, today it’s over 23%. In April, we gave birth to an iPad app, and in May we followed with a shiny new Windows Phone App that is rated 4.5 out of 5 stars. We’ve also made it easier to sign-up for LinkedIn directly from your mobile device, which now accounts for 15% of new member sign-ups.”

    New features for the iPhone and Android apps include: new real-time notifications when someone likes what you’ve shared on LinkedIn, views your profile, accepts your invitation, etc., company pages for mobile, and access to job listings from within your mobile update streams, in case you “don’t want your employer to know you’re looking.”

    The iPad app is now supported in French, German, Italian, Spanish, Brazilian Portuguese and Korean, and also gets the notifications and company pages.

    While not available yet, LinkedIn says the ability to edit your profile from the mobile apps is coming soon.

    Here’s a look at the new company pages that will be rolling out this year.