Reuters is reporting that Subaru has set the first half of the 2030s as its target for making the switch to electric vehicles.

The announcement is a bold move for the company that prides itself on producing quality, all-wheel-drive vehicles that are popular with active, outdoors consumers. Subaru has a long-term goal of a carbon-free society, and eliminating fossil fuel vehicles from its lineup will go a long way toward achieving it.

As a mid-term goal, the company plans to have at least 40% of its lineup be either electric or hybrid by 2030, with all models being electric-powered within a few years of that.

“Subaru’s strong commitment and dedication toward car-manufacturing that we have cultivated throughout our history remain unchanged,” President Tomomi Nakamura said in a statement seen by Reuters.

With Subaru’s well-established reputation for safety, quality and reliability, the move to electric vehicles should provide a significant boost to the market in general.