SocialMediaNews 2017 Archive

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Date: 2017-09-29

AIs Will Start World War III on Twitter
For the regular Joe, AI is becoming an increasing threat to job security with robots projected to replace humans in a variety of fields. However, the threat could be even graver than mere job-hungry robots as some are now speculating that bots could ultimately start a third world war.

Date: 2017-09-08

What You Need to Know About the New LinkedIn
We are witnessing the next great tectonic shift in the world of social media and to the surprise of many, it’s the new LinkedIn that’s leading the charge.

Date: 2017-09-05

7 Effective Ways to Increase Facebook Engagement in 2017
There’s no question about the hold Facebook has in our lives, as more than 2 billion people use it monthly. Businesses had successfully used this social media giant to boost the public’s engagement with their brand. Unfortunately, that all changed around two years ago when Facebook changed its algorithm so that only content relevant to the user will appear in their News Feed.

Date: 2017-08-31

How Will Brands Benefit From Amazon’s New Social Media Platform?
Online retailer giant Amazon just found another way to make it easier for people to part ways with their money. The company has ventured into the world of social media with Amazon Spark, which was launched last July.

Date: 2017-08-17

The Way Businesses Conduct Customer Service Is Being Changed By Social Media
Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service.

Date: 2017-07-26

Learn 5 Ways To Make Advertising On Facebook More Effective
These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online marketing. They also consider the platform to be the most productive in terms of return on investment (ROI). This might explain why 65 million businesses have Pages on the social media site.

Date: 2017-07-05

New Milestone As Facebook Reaches Two Billion Users
Facebook has surpassed the two billion-user milestone, doubling its number of monthly active users in five years. The social media giant reached one billion monthly active users in October 2012, a few months after the company went public.

Date: 2017-06-30

AI as a Weapon Against Terrorism?
In the wake of recent terror attacks, Facebook has issued a statement through their newsroom on countering radicalization. The social media platform is immensely popular, with worldwide users reaching 1.94 billion each month. It also can’t be denied that even terrorist groups have easy access to their website. As a result, Facebook has been faced with criticisms over their lack of efforts to eradicate terrorist propaganda from their pages.

Date: 2017-06-16

Instagram CEO Denies Company Copied Snapchat
For some time now, Instagram has been accused of stealing ideas from Snapchat. Now, the social media company’s CEO has broken his silence to put a stop to all the talk.

Date: 2017-05-31

Facebook To Cut Down On Spammy Ads
Facebook has rolled out a new update that seeks to cut down on spammy ads on users’ news feeds.

Date: 2017-05-15

Influencer Marketing Getting Significant Boost from Instagram
With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A recent study by Mediakix found that Instagram alone is expected to be a $1.07 billion market this year and $2.38 billion in 2019.

Date: 2017-04-26

Lyft’s Use of Brand Ads Led to Big Jump in App Installs
Can brand ads for apps drive installs better than traditional direct response ads? That’s what Lyft discovered working with Google’s Art, Copy & Code project.

Date: 2017-03-14

What Social Can Do For Local Businesses This Year
B2B research and reviews firm Clutch has released some interesting data-driven findings from their Social Media for Small Business: 2017 Survey. The firm surveyed 350 small business owners/managers across the United States to determine digital marketing habits and goals for 2017. Respondents included 40% of companies with 10 or fewer employees, 27% with 11-50 employees, 25% with 51-250 employees, and 8% with 251-500 employees. The survey found that:

Date: 2017-03-08

YouTube Has 1 Billion Captioned Videos With 15 million Watched Daily
“I envision a future where everything will be captioned, so the more than 300 million people who are deaf or hard of hearing like me will be able to enjoy videos like everyone else,” said Liat Kaver, a YouTube Product Manager focusing on captions and accessibility. “When I was growing up in Costa Rica, there were no closed captions in my first language, and only English movies had Spanish subtitles. I felt I was missing out because I often had to guess at what was happening on the screen or make up my own version of the story in my head. That was where the dream of a system that could just automatically generate high quality captions for any video was born.”

Date: 2017-02-20

New Google+ Gets a Makeover, Classic Google+ Closing
About a year ago Google+ was relaunched to focus on communities of shared interests. “After all of these updates, more people are discovering vibrant Communities and creating inspiring Collections than ever before,” said Danielle Buckley, Progress Manager of Google+. “So it’s in this same spirit that we’re pleased to add three new much requested updates, rolling out over the next couple of weeks, to Google+.”

Date: 2017-01-18

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