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SmallWebBusiness 2017 Archive

WhatsApp To Make Money From Its More Than A Billion User Base
Finally, WhatsApp is poised to make money from its more than a billion user base. While the Facebook-owned messaging service is currently free, the company is busy making plans for businesses to tap into the huge potential of its user base for a fee.

Date: 2017-09-06

Facebook Ramps Up Its Drive To Combat Spread Of Fake News And Hoaxes
Facebook has ramped up its drive to combat the spread of fake news and hoaxes. It announced on Monday, that it will no longer allow Pages known to have repeatedly shared fake news in the past to advertise on its platform.

Date: 2017-08-31

Microsoft Challenges Amazon Web Services
Among the top players in the tech industry, Amazon Web Services (AWS) is the undisputed king of cloud computing, leading the pack by a wide margin in the relatively new but lucrative segment. However, rivals do not plan to let AWS reign unchallenged. In fact, analysts believe that the Amazon will have to brace for a serious contender soon with Microsoft’s recent acquisition of Cycle Computing, which aims to revamp the services being offered by its own cloud computing platform, Microsoft Azure.

Date: 2017-08-21

Jeff Bezos Briefly Became The World’s Richest Man
Move over Bill Gates. Someone finally managed to topple the Microsoft founder from his number one spot on the world’s richest list; a spot that he has occupied for over four years.

Date: 2017-07-31

AI To Replace Customer Service Representatives
Businesses are quickly changing the way they operate by automating menial tasks with the help of Artificial Intelligence or AI. More companies are now using chatbots to help users accomplish tasks that would, in the past, require the assistance of a customer service representative.

Date: 2017-07-07

Buy An eCommerce Website Or Start Your Own Online Business
Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run for their money. A recent forecast estimates the eCommerce market will surpass $2 trillion in revenue for 2017 and increase its worth to $6.7 trillion by 2020. The eCommerce market has gained such a massive following that companies from different industries can no longer ignore it. In fact, the total number of online shoppers in the US is projected to rise to 224 million in 2019. By 2020, around 168.7 million mobile users will have made at least one purchase from an online store.

Date: 2017-06-23

How To Choose The Right Digital Marketing Agency
Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sphere, which would make human intervention almost irrelevant.

Date: 2017-06-05

Companies To Promote Their Brands With New Twitter Chatbot Feature
Twitter has introduced a new chatbot feature for companies to promote their brands, and they are hoping that these businesses and their customers stay on the platform for their real-time interactions.

Date: 2017-05-31

Help Your Business Grow With 5 Instagram Marketing Tips
It seems Mark Zuckerberg’s $1 billion acquisition of Instagram in 2012 is paying off, as the social media site is expected to hit $5 billion in sales by 2018.

Date: 2017-05-17

Shopify Is Enabling Merchants To Do Everything, From Anywhere
Shopify’s newest product announcement by Satish Kanwar, VP of Product, can be described as their certainty of eCommerce and retail becoming one. The Chip & Swipe Reader will boost in-person selling for the eCommerce platform’s over 375,000 partner shopping sites:

Date: 2017-04-21

Mobile Devices Helping Determine What Consumers Buy And How In A Big Way
Today’s consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they buy in a big way.

Date: 2017-04-10

Amazon Releases Connect, A Cloud-Based Contact Center Service
Amazon has released Connect, a contact center as a service hosted in the AWS cloud. The service is based on the same contact center technology Amazon has built for their own use.

Date: 2017-03-30

Snapchat Less Exciting To Advertisers
On the heels of Snapchat’s historic tech IPO a few days ago, which was second only to Facebook, comes less promising news for the social and messaging app leader. A survey of 1,600 marketers published by RBC Capital Markets and Ad Age shows that return on ad dollars from Snapchat falls far behind the company’s chief rival Instagram. So far behind that even ad revenue from AOL isn’t much worse.

Date: 2017-03-15

What B2B Marketers Are Asking For Is Bad Form
I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow across the landing page.

Date: 2017-02-27

Famous Googler Matt Cutts Resigns From Google
Matt Cutts, who was once believed to be the mysterious GoogleGuy on Webmaster World forums and later became the main conduit of information to webmasters about Google search updates, has resigned from Google. For the last few years Cutts has been on leave from Google and has more recently worked for the US Digital Service. He announced on his blog that he had resigned from Google as of December 31, 2016:

Date: 2017-01-26

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