Satya Nadella: ‘We Made Google Dance’ With AI-Powered Bing

Microsoft CEO Satya Nadella is enjoying putting pressure on Google using ChatGPT, saying he has "been waiting for it."...
Satya Nadella: ‘We Made Google Dance’ With AI-Powered Bing
Written by Matt Milano

Microsoft CEO Satya Nadella is enjoying putting pressure on Google using ChatGPT, saying he has “been waiting for it.”

Microsoft unveiled an AI-powered version of Bing on Tuesday, offering a limited preview of its next-gen search engine. Microsoft is using a new and improved version of the OpenAI tech behind ChatGPT, and Nadella believes it will finally bring some real competition to the search market.

In an interview with The Verge, Nadella acknowledged that Google is the undisputed leader but that Microsoft has a real chance to make some headway:

We competed today. Today was a day where we brought some more competition to search. Believe me, I’ve been at it for 20 years, and I’ve been waiting for it. But look, at the end of the day, they’re the 800-pound gorilla in this. That is what they are. And I hope that, with our innovation, they will definitely want to come out and show that they can dance. And I want people to know that we made them dance, and I think that’ll be a great day.

Many experts believe AI is poised to revolutionize the search market and represents the biggest threat to Google’s dominance. Nadella is right that Microsoft’s announcement ‘made Google dance,’ with the company scrambling to come up with an answer.

Alphabet CEO Sundar Pichai issued a “code red” in response, and founders Larry Page and Sergey Brin began taking a hands-on role in the company for the first time in years. Google unveiled its answer in the form of its Bard AI, only to see it provide the wrong answer to a question in its debut ad.

If Microsoft is able to execute effectively and capitalize on its position, it could greatly benefit customers, resulting in some of the biggest search innovations in the last two decades.

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