Sandy Pentland Talks Social Physics At Google

Data scientist Sandy Pentland recently gave an “At Google” talk, which the company has now made available for all to view. He talks idea flow, collective intelligence and social influence....
Sandy Pentland Talks Social Physics At Google
Written by Chris Crum

Data scientist Sandy Pentland recently gave an “At Google” talk, which the company has now made available for all to view. He talks idea flow, collective intelligence and social influence.

Google shares this in the video description:

If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. – from Penguin Press.

More recent At Google talks here.

Image via YouTube

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