In June of 2012, “Good Morning America” host Robin Roberts announced that she was suffering from myelodysplastic syndrome, and after receiving a bone marrow transplant from her sister Sally-Ann Roberts, she’s now urging everyone to be a possible bone marrow donor in two new PSAs.
The PSAs are entitled “I Beat Cancer. Twice” and “Focus on the Fight,” and both were released on Martin Luther King Day and will run through June 30, 2014. They’re being spearheaded by the organizations Be The Match and Stand Up To Cancer (SU2C) respectively.
The CEO of Be The Match, Dr. Jeffrey W. Chell, says Roberts is the perfect person to bring more attention to cancer related causes, due to her level of celebrity and her personal fight with myelodysplastic syndrome. “Be The Match and SU2C both recognize the persuasive power of someone like Robin Roberts, who has shown outstanding leadership while fighting her own battle with cancer,” he said. “Through SU2C, the entertainment industry as a whole has become a leading voice in the fight against cancer, which makes SU2C a natural partner for Be The Match.”
A little bit after Christmas, Roberts took to her Facebook page to announce that she’s been cancer free for 100 days she and thanked her family as well as her doctors.
“Flashback 12/29/12,” she wrote. “Hard to believe this was 1 year ago today when I reached a critical milestone of 100 days post transplant, and KJ was finally allowed to come back home….”I am grateful to God, my doctors and nurses for my restored good health. I am grateful for my sister, Sally-Ann, for being my donor and giving me the gift of life.”
Lisa Paulsen, who co-founded SU2C, said the purpose of the PSAs are to empower each individual who may think they can’t make a difference fighting cancer on their own. “We’re thrilled to collaborate with Robin Roberts and Be The Match,” she said in a press release. “This campaign speaks to one of the core ideas on which SU2C was founded: that every individual can make a difference in the effort to stop cancer from taking so many lives.”
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