Rdio revealed a new version of the Rdio site and desktop apps today at SXSW. Included is new drag and drop playlist creation, more personalization features and the ability to create private playlists.

There’s also a new look and feel, a single view for music, playlists and users’ networks. Users can see what their networks are listening to from the People sidebar.Users can also see who has listened to an album by hovering over it.

Users can also now add entire albums to playlists. The company says this has been one of its most requested features.

The new version will come to all accounts in the “near future,” but you can upgrade it now if you use a web or unlimited subscription.

If you want to see the actual unveiling of the service, you can watch the Rdio press event at livestream.