It’s official. Apple’s Ping is no more. Apple’s iTunes-based “social network,” which was introduced with iTunes 10, is going away as of September 30.

This isn’t much of a shock. Apple CEO Tim Cook was talking about shutting it down back in May, and a later report indicated Ping would indeed by going away with the next iTunes release, which Apple revealed on Wednesday.

Apple’s Ping product page is already gone, and just redirects to the iTunes page. 9to5Mac shares this screen shot:

I guess with all of the new Facebook integration of iOS 6 as well as the Facebook likes that appear in the new iTunes, what’s the point?

It kind of reminds me of when MySpace just decided to start using Facebook Connect, except that Ping was never popular in the first place.

More on the new iTunes here.