Ad Agency DDB New York has teamed up with nonprofit WATERisLIFE to take advantage of all those #FirstWorldProblems tweets and spread an actual message: Your “first world problem” aren’t problems.
The effort has led to a bunch of videos of Haitian villagers reading aloud #FirstWorldProblems tweets, which the agency is then tweeting back at the authors of the tweets.
This video pretty much sums up the effort:
Here are some of the direct response videos being tweeted at Twitter users:
Plenty more where those came from here.
Business Insider shares some interesting comments from the ad exec behind the campaign, who says, “We totally understand the irony of it. People are doing it as a joke. It leads to a desensitization around the issue.”