Google announced that it is now offering the Search As You Type feature from Google Commerce Search as a standalone product. AdWords advertisers now have access to a free pilot.

The feature uses Google’s search suggestions and instant product results for merchants’ site search features.

“Great search is all about turning intentions into actions in the blink of an eye,” says Google Shopping Product Management Director Jennifer Dulski. “And in online retail, having a quick and user-friendly website can make a world of difference when it comes to engaging shoppers and driving sales.”

“It’s easy to implement and helps increase sales and conversion rates on merchant websites,” says Dulski of the feature.

The pilot is available to AdWords advertisers in the US, for free for up to 25 million searches a year. Beyond that, you have to pay.