While the big news on Friday was the launch of the Xbox One in New York City’s Times Square, the Nintendo World Store across the street was having its own launch event. While the Wii U has already been out on the market for a year, the console finally got a game worth owning the system for on Friday.

On November 22, Nintendo released two high-profile games for its Wii U and 3DS consoles. The first – Super Mario 3D World – is the kind of game that you should buy a Wii U for. Nintendo knows this and is pursuing a huge marketing campaign to get the console and game into the homes of consumers this holiday season.

The second – The Legend of Zelda: A Link Between Worlds – is the sequel to the SNES classic The Legend of Zelda: A Link to the Past. As you can imagine, it’s a pretty big deal for Zelda fans around the world.

Now, if these were any other games, they would be released and that would be that. This is Nintendo we’re talking about though and the company decided to hold a launch event at its Nintendo World Store that rivals what Microsoft did at the Best Buy Theater for the Xbox One launch.

Check it out:

While it may not be as exciting as the Xbox One launch, the fact that some fans waited over 15 hours to get their hands on a new Nintendo title shows some hardcore dedication. Now if only Nintendo could channel some of that dedication into hardware sales.

[Image: Nintendo/YouTube]