Vevo announced the new record Friday after the video topped Miley Cyrus‘ Wrecking Ball music video, which set the previous Vevo 24-hour record of 19.3 million views in September 2013. Seems like lewd videos are a must-see because Minaj had 19.6 million views in the 24 hours following its midnight Aug. 19 Vevo premiere, making it the best-ever for the music video site.
Like Wrecking Ball before it, chatter about Anaconda has blown up social media sites. Since its debut, the song has been among the top trending topics. Within 24 hours of its release, “#AnacondaVideoOnVevo” had an estimated 854 million impressions from 145,267 Twitter mentions by 95,412 users.
— Vevo (@Vevo) August 22, 2014
The rapper is merely reclaiming a throne she has held twice before. She previously held the record with her collaboration with Justin Bieber for Beauty and a Beat with 10.6 million views in October 2012, and again with Stupid Hoe, which received 4.8 million viewers in January 2012.
Minaj has had more than 100 million views with six videos that have been “Certified” by Vevo.
The bootylicious rapper grabbed a screen shot of Vevo’s Twitter post and added, “WE BROKE THE RECORD BABY!!!!! Anaconda Video 19.6 million views in 24 hrs!!!! :)”
— BuzzFeed (@BuzzFeed) August 20, 2014
— Cosmopolitan (@Cosmopolitan) August 20, 2014
The racy video certainly has people talking, and Minaj told ABC News the video displaying a slew of women baring their ass-ets was exactly how she envisioned the video before it was ever made.
“I wanted to reinstate something,” Minaj said. “Because of the shift in pop culture, even hip-hop men are really glorifying the less curvy body.
— People magazine (@peoplemag) August 23, 2014
— People magazine (@peoplemag) August 22, 2014
“I wanted to say, ‘Hey ladies, you’re beautiful,’” Minaj said. “Hopefully, this changes things and maybe it won’t change things, but I love it.”