Cloud-based online video platform Brightcove has launched a new version today – Brightcove 5. This comes with increased mobile support, YouTube Sync, Apple HTTP streaming, advanced analytics for HTML5, and more. 

"At a high level, improvements include advanced distribution methods with more social sharing to help brands get the most mileage, drastically expanded support of mobile platforms, expanded analytics to gauge how online video campaigns are performing, and other backend improvements to video quality," a spokesperson for Brightcove tells WebProNews.

The Apple-friendliness in particular has caught the eye of the tech community. Integrated Apple HTTP streaming support enables multi-bitrate video delivery for Apple iOS devices, including high quality, long-form video experiences viewable over 3G or Wi-Fi connections.

"Consumers today are surrounded by an increasingly fragmented landscape of devices and destinations, which present publishers with exciting new opportunities, as well as challenges," says CEO Jeremy Allaire. "Brightcove 5 helps remove the complexity of online video publishing and distribution across multiple devices and touch points, accelerating productivity and unlocking additional value."

The HTML5 analytics are also noteworthy. "Developed in partnership with TubeMogul, Brightcove 5 introduces new advanced analytics for HTML5 video experiences that make it possible to aggregate analytics for both HTML5 and Flash video experiences across browsers and mobile devices," the company says. "These new uniform analytics eliminate one of the most painful compromises associated with deployment of HTML5 video, delivering comprehensive insight into online video performance for the first time."

The new version also introduces over a dozen other new analytics reports, such as player level metrics, top referring search terms, top domains where content is embedded, global viewer attention span, city-level geo info, browser/OS info, etc.