Over the past year or so, Netflix has been greatly increasing its focus on kids. This continues with a new ad the company has just released targeting kids in the UK, called Netflix Kids Takeover:
In the ad, Netflix plays up titles like Cloud With a Chance of Meatballs, Up, iCarly, Mars Needs Moms!, Oscar’s Oasis, Austin & Ally, The Princess and the Frog, Beverly Hills Chihuahua 2, LEGO Ninjago: Masters of Spinjitzu, Wall-E, Rango and of course, Mako Mermaids, its recently launched original series.
Last year, Netflix launched the Just for Kids offering, and has since added a ton of kids-oriented content. It recently announced major deals with Dreamworks Animation and Disney, which will see a plethora of popular kids titles on the way.
We can probably expect a great deal more original kids content from Netflix as well. Mako Mermaids is likely just the beginning, with the company planning to double its investment in original content.
Kids have been a focal point for Netflix’s marketing here in the U.S. as well.